O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
CAMPAIGN SUPERSTAR:THESEARETHEDROIDSYOU’RELOOKINGFOR Despite the poor
reputation banners get, Android understood the strategic reach of reddit and nailed it. Utilizing our 300x100 and 300x250 roadblocks, the team for Android was able to build creative banners that complimented the space and helped tell a story. CAMPAIGNSTATS IMPRESSIONS 80,000+ 550MILLION+ BESTHOMEPAGE ROADBLOCK CLICKSDRIVEN
CAMPAIGNSTATS CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN BESTBRANDEDCONTENT “Hey
reddit, if we made a Mega Huge Game Day Ad targeted just at reddit, what should be in it? Tell us and we’ll make it.” CAMPAIGN COMMENTS850+ 90,000+ VIEWSINONEDAY ( ͡° ͜ʖ ͡°) “We also worked with reddit to create a transparent branded post aimed at our marketing averse audiences. The honesty worked and it surpassed projections by 1000%.” – Sr. Project Creative, Droga 5 REDDIT WAS A COMPONENT OF THIS #1ADCAMPAIGN OF2014 AS VOTED BY ADWEEK #1PERFORMING REDDITBANNER OF ALL TIME
CAMPAIGNSTATS LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTEST BESTUSER GENERATEDCONTENT 25FULLYFUNCTIONAL GAMES SUBMITTED 107,000+ CLICKSDRIVEN EVERY SUBMISSION RECEIVEDAPRIZE LAPTOPS, GIFT CARDS, AND REDDIT SHIRTS FOR EVERY ENTRY Lenovo needed an 8-bit game to mirror the new season of their web series, Tough Season. They ran a competition, targeted to our development community, challenging users to create their own 8-bit games for a chance to win an assortment of prizes. In the end, Lenovo could only award their prizes to the top 5 games. But so many amazing games were submitted, Lenovo stepped up and bought EVERY users that submitted a reddit t-shirt as a huge thank you for their work.
CLICKTHROUGHTOPLAY Computer Slap Brad’s
Slap-‐A-‐Palooza Slaptop Pinball Brad’s Slap Factory ‘Puter Slap So Lenovo Brad’s Awesome Fantasy Football Season USERSUBMISSIONS Brad’s Slapdown Brad’s Rough DraC Brad the Wrecker Computer Slap 2 Computer Slaparino Lenvolio For Those Who Do Broken Lenovos Lenovo Smash Slaptop Computer Clasher Lenovo Game Challenge Sweet Dreams Brad’s DraC Day
CAMPAIGNSTATS BESTNEWBRAND CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED HUNDREDS 193,000+
WEBBY As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a friend. Users were challenged to submit “Why their community is the best” as an entry to the contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner received everything promised. Play on Marriott, play on. CLICKSDRIVEN OF BRAND/USER INTERACTIONS NOMINEE
BRANDSTATS CAMPAIGN SUPERSTAR:REDDIT’S INNAGURALMAKER’SDERBY BRANDOFTHE
YEAR CAMPAIGN COMMENTS CROSSPLATFORM SHARES 1,500+ OVER95% OVER 1,500 STEP1:Crowdsource fake horse names STEP2:Pick the top 10 (bonus points for Maker’s related names) STEP3:takeover reddit for a day long horse race STEP4:Proﬁt. OVER 84KCLICKS ANAVERAGEOF 4+MINTIMESPENTONAD 210MILLION+ IMPRESSIONSSERVED ( ͡° ͜ʖ ͡°) POSITIVESENTIMENT
When done correctly, reddit is
the most engaging advertising platform on the internet. ONYOURBRANDS SPONSOREDCONVERSATION THANANYOTHERPLACEONTHEWEB. YOURBRAND CAN CONNECT WITH WHOWILL ENGAGE LONGER (up to 4+ minutes) REDDIT’SSUPER-TARGETED MILLENIALAUDIENCE ANDMORE FREQUENTLY (upto3+ timesperday)