1. The Commerce of Today’s Era

2.  Introduction to e-business and e-commerce
 E-commerce fundamentals
 E-business infrastructure
 E-environment
 Supply chain management
 E-marketing
 Customer relationship management
 Change management
 Analysis and design
 M-Commerce
 Management of mobile commerce services

3. In the emerging global economy, E-Commerce
and E-Business have increasingly become a necessary
component of business strategy and a strong catalyst for
economic development.
The integration of information and
communications technology (ICT) in business has
revolutionized relationships within organizations and
those between and among organizations and
individuals.

4. Electronic Commerce or E-Commerce refers to a wide
range of online business activities for products and services.
It also pertains to “any form of business transaction in
which the parties interact electronically rather than by
physical exchanges or direct physical contact”.
The bar graph showing the rapid
growth rate of E-Commerce in
US from 2000 to 2009.

5.  Think Fast
Speed has become less of a problem due to the penetration of broadband,
but don't forget that a significant number of people still shop by a dialup
connection. When creating a site framework, designers and e-commerce
teams should ensure that the site is developed with pages loading in less
than 9 seconds (over a dial-up connection).
Image is important
Images are a very important aspect of selling online and are often
neglected. All product images should be of the highest resolution possible,
be much larger than the product page original, and have multiple views.
Dynamic imaging capabilities can improve the user experience to an even
higher level by increasing interactivity

6.  Be my guest
Always offer the ability to checkout as a guest. You will see less customer
leakage within the checkout process and can still offer the option to
register when the sale is completed.
 Make sure its above the fold
Your homepage is the most important page within your E-Commerce store.
It sets the initial tone for the shopping experience and offers your best
promotions and products to your visitors. Users typically visually scan a
web page from top to bottom and then from left to right. All critical content
and navigation options should be obvious to the shopper without having to
scroll down. If you have your best promotions "below the fold" - you can bet
that a large percentage of browsers are not scrolling down to see it.

7. In E-Business, the Information and
Communication Technology (ICT) is used to enhance
one’s business. It includes any process that a business
organization (either a for-profit, governmental or non-
profit entity) conducts over a computer-mediated
network.
“The transformation of an organization’s processes to deliver
additional customer value through the application of
technologies, philosophies and computing paradigm of the new
economy.”

8. E-Commerce
 By intuition, it is the buying and selling of goods with
the use of Internet.
 It should be electronically mediated financial
transactions between organizations and customers.
E-Business
 E-Business is just a new label of E-Commerce – there is
no distinction between the role of E-Business and the
traditional Information Systems Management.

10. Supply chain management is the coordination of all
supply activities of an organization from its suppliers and
partners to its customers.
An e-commerce transaction can be considered from
two perspectives: buy-side and sell-side transactions.
BUY-SIDE E-commerce
Refers to e-commerce transactions between a purchasing
organization and its suppliers.
SELL-SIDE E-commerce
Refers to e-commerce transactions between a supplier
organization and its customers.

11. The distinction between buy-side and sell-side E-Commerce

12.  B2C – commercial transactions are between an
organization and consumers
 B2B – commercial transactions are between an
organization and other organizations.
 C2C – consumers transact directly with consumers
(e.g. online auctions, community sites)

14.  Electronic communications are disruptive technologies –
new technologies that prompt businesses to reappraise
their strategic approaches.
 Electronic communications have also given rise to many
exciting new business models and create potentials.
 All organizations operate within an environment that
influences the way in which they conduct business.
 Strategy development is strongly influenced by considering
the environment the business operates in.

15. CRM, or Customer Relationship Management, is a
company-wide business strategy designed to reduce costs
and increase profitability by solidifying customer loyalty.
According to one industry view, CRM consists of:
 Helping an enterprise to enable its marketing departments to
identify and target their best customers, manage marketing
campaigns and generate quality leads for the sales team.
 Assisting the organization to improve telesales, account, and
sales management by optimizing information shared by
multiple employees, and streamlining existing processes (for
example, taking orders using mobile devices)

16.  Allowing the formation of individualized relationships
with customers, with the aim of improving customer
satisfaction and maximizing profits; identifying the
most profitable customers and providing them the
highest level of service.
 Providing employees with the information and
processes necessary to know their customers,
understand and identify customer needs and effectively
build relationships between the company, its customer
base, and distribution partners.

17. M-commerce (mobile commerce) is the buying
and selling of goods and services through wireless
handheld devices such as cellular telephone and
personal digital assistants (PDAs). Known as next-
generation e-commerce, m-commerce enables users to
access the Internet without needing to find a place to
plug in. The emerging technology behind m-
commerce, which is based on the Wireless Application
Protocol (WAP), has made far greater strides in
Europe, where mobile devices equipped with Web-
ready micro-browsers are much more common than in
the United States.

18.  Near Field Communication (NFC) chip—
NFC chips enable mobile devices to send account
information to contactless payment readers at customer
checkouts and other points of sale. These NFC chips can
also read information stored in contactless-enabled tags
placed on objects such as advertising collateral and
consumer products
 Secure element—
The secure element is a smart card module (USIM,
embedded secure element or separate secure element like a
secure SD memory card) used for storing and accessing
applications and data in a secure manner

19.  Electronic wallet application—
Mobile phones also need to have a user interface (UI) that
allows a user to manage accounts and initiate contactless
payments. These UI applications turn a mobile phone into
something like a wallet full of cards because a mobile phone
can contain many “cards” (credit, debit, prepaid gift card,
other special stored-value accounts, public transit tickets and
merchant-specific loyalty cards, just to name a few).
 Personalized account information—
In the same way that a credit card only works only after
personalized account information is put onto the magnetic
strip and embossed on the front of the card, a commerce-
enabled mobile phone is just a phone until it is loaded with
personal account information

20. This presentation was made by Melissa B. Carpio, a
4th year student of Bachelor of Science in Computer
Science under Mr. Nomelito Arquillano as part of the
final requirement in Elective 4 – E-Commerce.