Candidates are researching you online just as recruiters are researching them. A great personal brand will increase your response rate from passive candidates and encourage qualified active candidates to reach out to you (inbound marketing). Talent Acquisition professionals are very busy these days but it is worth it to take the time to invest in yourself. It will help you grow your career and could mean the difference between winning and losing the perfect candidate.

1. #RecruitDC @Media2Knight
Audra Knight
Market Yourself

2. #RecruitDC @Media2Knight
Outreach

3. Problem #1
#RecruitDC @Media2Knight

4. Problem #2
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5. 76% of job seekers said
they would like to know
more about a recruiter
before they decide to apply
to an open position.
workitdaily.com
#RecruitDC @Media2Knight

6. The Cost
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7. Influence
#RecruitDC @Media2Knight
Online
Presence
Great
Outreach
INFLUENCE

8. Social Media Policies
#RecruitDC @Media2Knight

9. More Than LinkedIn
#RecruitDC @Media2Knight

10. My Journey
#RecruitDC @Media2Knight

11. #RecruitDC @Media2Knight

12. #RecruitDC @Media2Knight

13. Your Online Presence Journey:
1. What brand you WANT
2. What currently IS
3. Bridge the Gap with Content
#RecruitDC @Media2Knight

14. Your Story
#RecruitDC @Media2Knight

15. #RecruitDC @Media2Knight
About
Me

16. Questions
What makes you:
Credible?
Different/Memorable?
#RecruitDC @Media2Knight

17. Be You.
#RecruitDC @Media2Knight

18. Be You.
#RecruitDC @Media2Knight

19. Be You.
#RecruitDC @Media2Knight

20. The Audit
#RecruitDC @Media2Knight

21. Tip:
Use
incognito
mode!
Google Yourself
#RecruitDC @Media2Knight

22. Incognito Mode
#RecruitDC @Media2Knight

23. #RecruitDC @Media2Knight

24. Don’t
Click on it!Tip:
Negative Content
#RecruitDC @Media2Knight

25. • Active profiles
• Blogs
• Webinars
• Video
Bury It With Content
#RecruitDC @Media2Knight

26. #RecruitDC @Media2Knight
No Presence on Page 1

27. Common Name?
#RecruitDC @Media2Knight
Use Middle
Initial!Tip:

28. Common Name?
#RecruitDC @Media2Knight

29. Name your profile
pictures to rank in
images searches.
Trick:
Image Search
#RecruitDC @Media2Knight

30. Profiles
#RecruitDC @Media2Knight

31. Know Your Target Audience
#RecruitDC @Media2Knight

32. LinkedIn SEO
#RecruitDC @Media2Knight

33. LinkedIn SEO
#RecruitDC @Media2Knight

34. New User Interface
#RecruitDC @Media2Knight

35. Embedded Media
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36. Recommendations
#RecruitDC @Media2Knight

37. Twitter Profile
#RecruitDC @Media2Knight
Pin a tweet!Tip:

38. Facebook
#RecruitDC @Media2Knight

39. Public Profile
#RecruitDC @Media2Knight

40. Facebook Groups
#RecruitDC @Media2Knight

41. Other Profiles
#RecruitDC @Media2Knight

42. YourName.com
#RecruitDC @Media2Knight

43. Your Own Website
#RecruitDC @Media2Knight

44. https://about.me/stevenlevy
About.me
#RecruitDC @Media2Knight

45. Content Marketing
#RecruitDC @Media2Knight

46. Guest Blogging
#RecruitDC @Media2Knight

47. Content Curation
#RecruitDC @Media2Knight

48. Scheduling Posts
#RecruitDC @Media2Knight

49. Influence
Great
Online
Presence
Great
Outreach/
Messaging
INFLUENCE
#RecruitDC @Media2Knight

50. • Increased response rate
• Qualified people come to you
• Career growth
• Shorter time to fill positions
• Potential leg up in negotiations
Other Results
#RecruitDC @Media2Knight

51. Website
• Buy YourName.com today
LinkedIn
• Embedded media
Content
• Start guest blogging
Get Started
#RecruitDC @Media2Knight