Candidate Engagement In A Noisy World

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RecruitDC

Katrina Collier - Founder and Chief Searchologist, The Searchologist recruitDC Spring 2016

Business

Candidate Engagement
In A Noisy World
Katrina Collier
Founder & Chief Searchologist
Social Recruiting Trainer & Speaker
26th May 2016

Social Recruiting Specialist
Trainer & Speaker
Since 2009
@WinningImpress

@WinningImpress
#RecruitDCPeople Are Everywhere…

@WinningImpress
#RecruitDC…Yet Recruiters Are Not

@WinningImpress
#RecruitDCLet’s Take A Step Back…

@WinningImpress
#RecruitDCTech Has Enabled Laziness

@WinningImpress
#RecruitDCTech Has Created Noise

@WinningImpress
#RecruitDCTech Has Created Bulk Email

@WinningImpress
#RecruitDC…And Lasting Impressions

@WinningImpress
#RecruitDCThen There’s The InMail Noise

@WinningImpress
#RecruitDCThis Is ‘Being In Demand’
Source: TalentBin HT @GlenCathey

@WinningImpress
#RecruitDCThen There’s ‘Social’ Media

@WinningImpress
#RecruitDCBroadcasting ≠ Engagement

@WinningImpress
#RecruitDCAutomation ≠ Engagement

@WinningImpress
#RecruitDCDon’t Tell Me What To Do!

@WinningImpress
#RecruitDC#recruiterfail

@WinningImpress
#RecruitDCPotential Hires Think Like Consumers

@WinningImpress
#RecruitDCHow’s Your Company’s Social Media?
http://blog.hubspot.com/marketing/companies-rocking-linkedin-company-pages

@WinningImpress
#RecruitDCWhat Will They See On Facebook?

@WinningImpress
#RecruitDCThey Assess YOUR Reputation

@WinningImpress
#RecruitDC#followsyoutothegrave

@WinningImpress
#RecruitDCWould You Reply To You?

@WinningImpress
#RecruitDCPeople Want Ease…

@WinningImpress
#RecruitDC
Please Stand Up 

@WinningImpress
#RecruitDC
Pulling It Together!
Source: @LevyRecruits

@WinningImpress
#RecruitDC
1. Be Someone Worth Talking To

@WinningImpress
#RecruitDCGive Facebook An Audit!

@WinningImpress
#RecruitDCGive People Something To Read

@WinningImpress
#RecruitDCBe Responsive (On The Right Platform)

@WinningImpress
#RecruitDCOpen The Door (On Instagram)

@WinningImpress
#RecruitDC
bit.ly/IFTTTInstagram
Personal Instagram

@WinningImpress
#RecruitDCBe Easy To Follow On Twitter

@WinningImpress
#RecruitDCShare Interesting Updates

@WinningImpress
#RecruitDCConverse Appropriately

@WinningImpress
#RecruitDC
2. Get Curious!

@WinningImpress
#RecruitDCDig Deeper! (With More Than 1 Tool)

@WinningImpress
#RecruitDC
Uh Oh… 
In Under 2 Minutes…

@WinningImpress
#RecruitDCWithout Wasting Those 2 Minutes…

@WinningImpress
#RecruitDCPeople Want To Feel Special
Join @AllisonAKruse’s
#FightSpam Campaign!

@WinningImpress
#RecruitDCGrab Attention… Fast

@WinningImpress
#RecruitDCOld School Wins

@WinningImpress
#RecruitDCEmail Directly

@WinningImpress
#RecruitDC
 Be someone worth talking to!
 Be curious and show the love
 Time your communication
In Summary

Questions?
Katrina Collier
Founder & Chief Searchologist
Social Recruiting Trainer & Speaker
katrina@thesearchologist.com | +447917880711

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