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Better Together: Content Strategy and Design #CSFORUM16

Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.

For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.

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Better Together: Content Strategy and Design #CSFORUM16

  1. 1. CONTENT STRATEGY AND DESIGN Better Together CS FORUM 2016 - @REBEKAHCANCINO
  2. 2. Tens of thousands of ideashttp://www.fastcompany.com/3027135/lessons-learned/inside-the-pixar-braintrust
  3. 3. “I realized the most exciting thing I had ever done was to help create the unique environment that allowed that film to be made.” - Ed Catmull, Pixar Co-Founder & CEO
  4. 4. Everything is content.
  5. 5. 2001 called, it wants its workflow back
  6. 6. http://cdn.softlayer.com/innerlayer/IBM370.png And yet here we are...
  7. 7. Still disconnected
  8. 8. Collaboration should give more than it takes
  9. 9. The value of effective collaboration Create alignment Remove politics Reduce rework Boost morale Create alignment = deliver better outcomes Remove politics = launch faster Reduce rework = decrease costs Boost morale = increase productivity @REBEKAHCANCINO
  10. 10. Latching on to someone else’s process or finding the next shiny tool that will save the day. It’s not about... @REBEKAHCANCINO
  11. 11. IT’S ABOUT CREATING THE ENVIRONMENT FOR OUR OWN PROCESS TO emerge. @REBEKAHCANCINO
  12. 12. How can we set the stage for our own magic?
  13. 13. An unspoken prerequisite: WITHOUT OPENNESS, WE CAN’T HAVE EFFECTIVE COLLABORATION.
  14. 14. Open by design
  15. 15. What’s inside a culture of openness?
  16. 16. An open mindset and personal belief system grounded commitment to equality and respect for fellow collaborators. This personal lens of openness defines how you see everything else.
  17. 17. “Humility is a critical strength for leaders and organizations possessing it, and a dangerous weakness for those lacking it.” - Dusya Vera Ph.D., Strategic Virtues: Humility as a Source of Competitive Advantage
  18. 18. http://rlv.zcache.com/neon_open_sign_framed_in_a_heart_shape_in_a_wind_postcard- r921910cb3db84ba9992f161fd2a5b51c_vgbaq_8byvr_1024.jpg Being open to the ideas of others lets others know we’re down to collaborate
  19. 19. FAUCET FUNNEL Suspend judgment Go for quantity YES, and… Embrace the unusual Let go of ego Accentuate the positive Think strategically Align to goals/objectives Check for feasibility Avoid default decisions First faucet, then funnel
  20. 20. Good questions EMPOWER “How would you approach this?” CREATE INCLUSIVENESS “What do you think?” CHALLENGE ASSUMPTIONS “And why is that?”
  21. 21. Asking questions creates opportunity
  22. 22. 3 easy ways to practice personal openness 1) Include someone you normally wouldn’t 2) Suspend judgment 3) Stop pretending, just ask
  23. 23. Active openness is putting personal openness to good use. It’s when we channel our open mindset into courage, curiosity, and care for the whole outcome.
  24. 24. “Content doesn’t belong to content. Design doesn’t belong to design. Code doesn’t belong to dev.” - Nicole Fenton
  25. 25. Just jumping in helps you add value where it counts
  26. 26. This is Chris@CHRIS_CORAK
  27. 27. IDEA METRICS PEOPLE GOALS BUSINESS CASE
  28. 28. METRICS PEOPLE GOALS Approach value and benefits Supporting facts and data Players involved and their role Business goals and user needs met Building your business case IDEA
  29. 29. trust Building a business case for collaboration builds and uncovers hidden .potential @REBEKAHCANCINO
  30. 30. BUT IF YOUR BOSS SAYS NO, ANYWAY.just do it
  31. 31. Meet Nicole@NICOLESLAW
  32. 32. Broad knowledge, deep expertise
  33. 33. 3 easy ways to practice active openness 1) Ask a teammate about their work 2) Build a business case 3) Diversify your education @REBEKAHCANCINO
  34. 34. Outward openness is an exercise in empathy. It’s when we try to put ourselves in the shoes of those we are working with and designing for to create solutions that are right for them.
  35. 35. Empathy is the secret behind high-performing teams
  36. 36. THINKING DOINGFEELING Start with context @danieleizans
  37. 37. Talk to real users, find ways to better fit into their lives
  38. 38. USER + NEED + INSIGHT An anxious mother sending a grad gift To feel good about her gift choice Once she sends the berries she worries about if her niece will be there to receive it, will they spoil? Uncover insight
  39. 39. Formulate a problem statement, together
  40. 40. We believe that ___________ has ________________ and that ______________may solve this problem by ____________________ and _____________________. We will know we have succeeded when ___________________and/or ____________________ reaches ___________________. (USER) (PROBLEM) (THIS SOLUTION) (THIS ASPECT) (THAT ASPECT) (QUANTATIVE MEASURE)(QUALITATIVE MEASURE) (THIS LEVEL) (Based on Lean UX by Gothelf & Seiden)
  41. 41. @PATTY_CAKE This is Patricia
  42. 42. Empathy for internal teams is just as important as empathy for users
  43. 43. INTERNAL NEEDS BUSINESS GOALS CUSTOMER NEEDS
  44. 44. 3 easy ways to practice outward openness 1) Think “with” not “for” 2) Take your best idea off the table 3) Empathy map (internal and external users) @REBEKAHCANCINO
  45. 45. Exponential openness happens when cross- discipline teams come together to co-design something greater than any one person could on their own. This is where the benefits of collaboration increase rapidly.
  46. 46. Hey, Joe! @WORKJOESTEWART
  47. 47. MAKE SURE INVITED. everyone’s
  48. 48. ALL THE DIFFERENT PEOPLE WHO UNDERSTAND ALL THE DIFFERENT PARTS OF WHAT’S GOING TO MAKE A PROJECT SUCCESSFUL.
  49. 49. “Part of why we’re actually able to undertake such a big process so successfully is that we didn’t have a wall that we tossed things back and forth over. It was really very tight feedback loops. Very collaborative.” - Dean Cookson, VP CIO Virgin America
  50. 50. Pairing up is powerful
  51. 51. A SECOND PERSPECTIVE MIGHT CUT THROUGH PROBLEMS IN MINUTES THAT WOULD TAKE HOURS TO SOLVE ON YOUR OWN.
  52. 52. COLLABORATION IS NOT A SERIES OF ONE WAY CONVERSATIONS
  53. 53. Map the workflow
  54. 54. Critical areas for collaboration
  55. 55. Smart meetings allow us to talk, listen, see, and do
  56. 56. Remote teams, F TW
  57. 57. 3 ways to encourage... 1) Pair up when possible 2) Map critical moments for collaboration 3) Design meetings differently @REBEKAHCANCINO
  58. 58. And so... JUST TO WRAP THINGS UP
  59. 59. COLLABORATION AND CO-DESIGN ARE TO BUILDING THE INTERCONNECTED EXPERIENCES OF THE future. essential @REBEKAHCANCINO
  60. 60. A CULTURE OF SETS THE STAGE FOR SUCCESSFUL AND . openness collaboration co-design @REBEKAHCANCINO
  61. 61. 1) PERSONAL OPENNESS be humble 2) ACTIVE OPENNESS just jump in 3) OUTWARD OPENNESS start with heart 4) EXPONENTIAL OPENNESS join forces Ways to champion openness @REBEKAHCANCINO
  62. 62. Let’s do this
  63. 63. @REBEKAHCANCINO Thanks, y’all! ONWARDAND.CO

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  • cnader

    Jan. 11, 2019

Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration. For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.

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