1.
Introduction to
Social Media
Social Media Tools
Social Media Campaign
Prepared for the Sonoma County Peer Outreach Coalition

2.
Purpose of Today
To help you formulate your
own social media
campaign, and to be
knowledgeable in the tools
used to support your
campaign.

3.
Icebreaker Activity

4.
What is Social Media?
What is a Social Media Campaign?
Fact or Crap Game!
Measuring Success
WebQuest of Social Media Campaigns
Social Media Landscape

5.
Worlds Collide
Account Sign Up
Facebook
Twitter
Steps to Creating a Campaign Plan
Next Steps

6.
What is Social Media?

7.
WikipediA
"a term used to describe the type of media that is
based on conversation and interaction between
people online. Where media means digital words,
sounds & pictures which are typically shared via the
internet and the value can be cultural, societal or
even financial."

8.
http://www.youtube.com/watch?v=SgNIIUD_oQg

9.
"a term used to describe the type of media
that is based on conversation and
interaction
between people online. Wheremedia
means digital words, sounds & pictures
which
are typically shared via the internet and
the value can be cultural, societal or even
financial."

10.
What is a Campaign?

11.
What is a Campaign?
a campaign is a marketing effort
to sell, promote, raise awareness

12.
…to sell, promote, raise awareness…
of what?

13.
What is a Social Media Campaign?
A social media campaign is
marketing "X" USING social media.

14.
What is Your X?

15.
Measuring Success
When Your Best Isn’t Good Enough

16.
Determine Small Goals to Achieving Your X
Measure Each Goal

17.
Less is More. Unless You’re Standing Next To The One
With More. Then Less Just Looks Pathetic.

18.
Campaign
End World Hunger
Small Measurable Goal
Raise enough money to feed 50 families in Sonoma
County in 30 days.
Social Media STRATEGY
•Ask daily for donations on 3 sites.
•Ask friends to share donor link with 5 people
•Share video about family in need.
•Feature those that donate on blog daily.

19.
Common Metrics
(metrics is a “fancy” word for stats)
Publish/Posting Visits to Pages Shares/Retweets
Friends/Followers Unique Visits Referrals (links to you)
Subscriptions Click Through Rates Activity/Likes
Comments/Posts Donations Surveys/Polls
* influence & perception
use date ranges

20.
Metric Tools
Agency
Built in Tools 3rd Party Apps
Reporting
facebook google analytics
followers referral source bitly
Likes referral stats survey monkey
views
survey gizmo
twitter apps
facebook apps

21.
WebQuest! Successful Campaigns
Pair Up or Work Individually
10-15min to complete

22.
Share Back
The name and purpose of the campaign.
Did you like the campaign?
What was the campaign's greatest strength?
What was the campaigns greatest weakness?
What would you do different?
Ideas to steal?

23.
overview of
Social Media Campaign Tools

24.
What Makes a Piece of
Technology Social?

25.
OMG! Its awesome!
Here’s my content!
Actually it Sucks!
Thanks!
two way communication
two way communication

26.
Goals
Audience
Manageable

27.
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/

28.
Facebook: 25% of 400 million:
100million
MySpace: 42% of 110 million:
46.2 million
Bebo: 50% of 12.8 million:
6.4 million
Twitter: 20% of 15 million:
3 million

29.
What Will You Use?
Social
Publish Discuss Share Microblog Lifestream
Network
Select tools based upon what you want to accomplish & your audience.
Tools HELP you reach your goals, & ultimately X.

30.
BREAK

31.
http://www.youtube.com/watch?v=SxuYdzs4SS8

32.
Private vs Professional
.

33.
Signup Accounts
facebook.com tumblr.com twitter.com

34.
http://www.facebook.com/scpoc
http://scpoc.tumblr.com
http://twitter.com/scpoc
Follow
http://scpoc.yolasite.com/

35.
Ways to Attract Fans/Likes
Invites Facebook Ads
Listen & Respond Like Other Pages
Relationships & Partnerships Contests / 500th fan
Add links website/blogs/newsletter Add FB address in email/cards

36.
Promote Your Page
- Like Button
- Activity Feed
- Like Box
- Live Stream
http://developers.facebook.com/plugins

37.
Popular Apps
WARNING: Don’t just randomly add apps.
Links Page Maps
Video/YouTube Fan Appz
Twitter My Top Fanz
Photo/Flickr SlideShare
Use Selective Twitter My Countdown
FDML DivShare

38.
Page Examples
www.facebook.com / girleffect
ONE
AFSPnational
Unicef
SierraClub

39.
Use same username with other sites
Large Logo 200 X 600
3 Posts a Day is Good
Ask Fans to Suggest New Members
Ask Questions
Final Tips Have More Than 1 Admin
Have non-admins post/comment
Add Google Analytics to Page
Use Facebook “insights”
Conduct Polls (get temperature/measure)
Post photos, videos, links

40.
http://www.youtube.com/watch?v=tTN9We8unmU&feature=related

41.
Find Organizational Partnerships
Learn Social Media
Find Resources
Share
Why ?
Learn Content Stay Current
Form Relationships

42.
http://www.howcast.com/videos/149055-How-To-Use-Twitter

43.
Twitter Communication
Tweet: #tag
Reply: @username
Mention: via @username
Retweet: RT @username
Direct Message: DM @username

44.
Tweet mix of professional w/personal
Use hashtags
Tips Retweetothers
Thank when RT

45.
Use search tool (review tweets, bios) follow
Follow based on current following/followers
Reuse content
Tips
Customize background/profile

46.
Bubble Tweet
TweetDeck
Twit Pic
Twitter Bitly
HootSuite
Applications
Twitalyzer
Twhirl
Twtpoll Twinfluence

47.
LISTEN
Comment
Leave Links

48.
GOOD
BAD resource affirmation
me
me How ru? me
me
me
support
me

49.
Because Making It Look Good Now Is More Important
Than Providing Adequate Support Later

50.
Step 1
Define Your X
Plan
Step 2
Identify Your Audience
Step 3
Set Small Measurable Goals to Achieve X
Step 4
Strategize
• Identify approaches/tools
Step 5
Implement Plan
Step 6
Assess/Adapt

51.
Much Work Remains To Be Done Before We Can
Announce Our Total Failure To Make Any Progress

52.
Next Steps?

53.
Final Questions