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This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
"a term used to describe the type of media that is
based on conversation and interaction between
people online. Where media means digital words,
sounds & pictures which are typically shared via the
internet and the value can be cultural, societal or
"a term used to describe the type of media
that is based on conversation and
between people online. Wheremedia
means digital words, sounds & pictures
are typically shared via the internet and
the value can be cultural, societal or even
When Your Best Isn’t Good Enough
Determine Small Goals to Achieving Your X
Measure Each Goal
Less is More. Unless You’re Standing Next To The One
With More. Then Less Just Looks Pathetic.
End World Hunger
Small Measurable Goal
Raise enough money to feed 50 families in Sonoma
County in 30 days.
Social Media STRATEGY
•Ask daily for donations on 3 sites.
•Ask friends to share donor link with 5 people
•Share video about family in need.
•Feature those that donate on blog daily.
(metrics is a “fancy” word for stats)
Publish/Posting Visits to Pages Shares/Retweets
Friends/Followers Unique Visits Referrals (links to you)
Subscriptions Click Through Rates Activity/Likes
Comments/Posts Donations Surveys/Polls
* influence & perception
use date ranges
Built in Tools 3rd Party Apps
facebook google analytics
followers referral source bitly
Likes referral stats survey monkey
WebQuest! Successful Campaigns
Pair Up or Work Individually
10-15min to complete
The name and purpose of the campaign.
Did you like the campaign?
What was the campaign's greatest strength?
What was the campaigns greatest weakness?
What would you do different?
Ideas to steal?
Ways to Attract Fans/Likes
Invites Facebook Ads
Listen & Respond Like Other Pages
Relationships & Partnerships Contests / 500th fan
Add links website/blogs/newsletter Add FB address in email/cards
Promote Your Page
- Like Button
- Activity Feed
- Like Box
- Live Stream
WARNING: Don’t just randomly add apps.
Links Page Maps
Video/YouTube Fan Appz
Twitter My Top Fanz
Use Selective Twitter My Countdown
www.facebook.com / girleffect
Use same username with other sites
Large Logo 200 X 600
3 Posts a Day is Good
Ask Fans to Suggest New Members
Final Tips Have More Than 1 Admin
Have non-admins post/comment
Add Google Analytics to Page
Use Facebook “insights”
Conduct Polls (get temperature/measure)
Post photos, videos, links