O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
What Really Matters in
WordPress SEO
What do you think of
when you hear
the term SEO?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Tangled Scam Shady Slimy
Bad Writing Patience Frustration
Fear Mystery Confusing
Buzzword Extremely Important
Gamification...
Why do people
have such a negative
impression of SEO?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Misinformation
Lack of Knowledge
Unfocused Efforts
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
What do I think of
when I hear
the term SEO?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Possibilities Success
Revenue Leads Sales
Growth Opportunities
Options Power Liberation
Free Powerful Prospects
Customers ...
Change your perception and
you will change your results.
We need to reorient our thinking
about internet marketing, and mo...
What does
search engine optimization
really mean?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Search engine optimization is often about
making small modifications to parts of
your website. When viewed individually,
t...
What does
this have to do
with you?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
You Need to Think Like
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
How do
search engines
make money?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Happy Users
What does a
search engine need
to make users happy?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
A positive user experience.
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
1. User has a question
2. User inputs a search query
3. User reviews search results
4. User clicks through to website or
b...
Help Google find the best
content to solve a user’s
problem and you’ll win at
SEO.
Every single time.
Copyright © 2016 Web...
How can you make
sure users have a
positive experience?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Ask lots of questions and
provide the answers.
Who am I?
What do I offer?
What questions do my visitors have?
What problem...
How does this
Q&A process apply
to WordPress?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Pages Posts Categories
Tags ProductsHome
Courses Images CPTs
SEO...
SEO is Precise
SEO is more than
throwing keywords
into WordPress.
• Existing
Reports &
Data
• Competitors
• Google
Activity
Research
• Build a
Keyword
Seed List
• Pull Search
Volumes
• Sco...
WordPress SEO isn’t a
plugin or green dot.
SEO plugins are simply tools
that you use in an holistic SEO
process that you e...
You need to create a roadmap for Google
that clearly matches a search term to the
best content for that given phrase.
Copy...
URL
Page
Name
h1
Header
Images
Links
Related
Phrases
Content
Meta
Description Meta
Title
XML
Sitemaps
WordPress is an amaz...
Let’s Look at
Some Real-World
Examples of
Solving Problems
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Is there value for the
user?
Almost of these results are consistent
with answering a user’s question and
solving a specifi...
Is there value for the user?
Which page should Google select for
windshield repair within the Henderson
Glass website?
It’...
Is there value for the user?
Yes! This page is clearly about windshield repair
and it provides value.
The phrase is used t...
Plugins SEO
These plugins are great tools that assist in SEO efforts.
Copyright © 2016 Web Savvy Marketing, All Rights Res...
5 Elements of Successful SEO
1. Think like Google and stay focused on the
search engine’s core objectives.
2. Ask a lot of...
Any Questions?
Copyright © 2016 Web Savvy Marketing, All Rights Reserved
Rebecca GillWordPress Agency Owner & SEO Instructor
@rebeccagill
RebeccaGill.com
Copyright © 2016 Web Savvy Marketing, All...
Próximos SlideShares
Carregando em…5
×

de

What Really Matters in WordPress SEO Slide 1 What Really Matters in WordPress SEO Slide 2 What Really Matters in WordPress SEO Slide 3 What Really Matters in WordPress SEO Slide 4 What Really Matters in WordPress SEO Slide 5 What Really Matters in WordPress SEO Slide 6 What Really Matters in WordPress SEO Slide 7 What Really Matters in WordPress SEO Slide 8 What Really Matters in WordPress SEO Slide 9 What Really Matters in WordPress SEO Slide 10 What Really Matters in WordPress SEO Slide 11 What Really Matters in WordPress SEO Slide 12 What Really Matters in WordPress SEO Slide 13 What Really Matters in WordPress SEO Slide 14 What Really Matters in WordPress SEO Slide 15 What Really Matters in WordPress SEO Slide 16 What Really Matters in WordPress SEO Slide 17 What Really Matters in WordPress SEO Slide 18 What Really Matters in WordPress SEO Slide 19 What Really Matters in WordPress SEO Slide 20 What Really Matters in WordPress SEO Slide 21 What Really Matters in WordPress SEO Slide 22 What Really Matters in WordPress SEO Slide 23 What Really Matters in WordPress SEO Slide 24 What Really Matters in WordPress SEO Slide 25 What Really Matters in WordPress SEO Slide 26 What Really Matters in WordPress SEO Slide 27 What Really Matters in WordPress SEO Slide 28 What Really Matters in WordPress SEO Slide 29 What Really Matters in WordPress SEO Slide 30 What Really Matters in WordPress SEO Slide 31 What Really Matters in WordPress SEO Slide 32 What Really Matters in WordPress SEO Slide 33 What Really Matters in WordPress SEO Slide 34 What Really Matters in WordPress SEO Slide 35
Próximos SlideShares
Solutions Before Development: Creating WordPress Products That Actually Sell
Avançar
Transfira para ler offline e ver em ecrã inteiro.

1 gostou

Compartilhar

Baixar para ler offline

What Really Matters in WordPress SEO

Baixar para ler offline

We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

What Really Matters in WordPress SEO

  1. 1. What Really Matters in WordPress SEO
  2. 2. What do you think of when you hear the term SEO? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  3. 3. Tangled Scam Shady Slimy Bad Writing Patience Frustration Fear Mystery Confusing Buzzword Extremely Important Gamification Necessary Fear Mongering Overwhelming Relevant Outdated Customized Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  4. 4. Why do people have such a negative impression of SEO? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  5. 5. Misinformation Lack of Knowledge Unfocused Efforts Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  6. 6. What do I think of when I hear the term SEO? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  7. 7. Possibilities Success Revenue Leads Sales Growth Opportunities Options Power Liberation Free Powerful Prospects Customers Helpful Empowerment Engagement Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  8. 8. Change your perception and you will change your results. We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  9. 9. What does search engine optimization really mean? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  10. 10. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. - Google’s Search Engine Optimization Starter Guide “ Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  11. 11. What does this have to do with you? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  12. 12. You Need to Think Like Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  13. 13. How do search engines make money? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  14. 14. Happy Users
  15. 15. What does a search engine need to make users happy? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  16. 16. A positive user experience. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  17. 17. 1. User has a question 2. User inputs a search query 3. User reviews search results 4. User clicks through to website or blog 5. User gets his/her question answered 6. User has positive experience 7. User returns and searches again Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  18. 18. Help Google find the best content to solve a user’s problem and you’ll win at SEO. Every single time. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  19. 19. How can you make sure users have a positive experience? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  20. 20. Ask lots of questions and provide the answers. Who am I? What do I offer? What questions do my visitors have? What problems do my visitors have? How can I solve those problems? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  21. 21. How does this Q&A process apply to WordPress? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  22. 22. Copyright © 2016 Web Savvy Marketing, All Rights Reserved Pages Posts Categories Tags ProductsHome Courses Images CPTs SEO possibilities in WordPress are endless!
  23. 23. SEO is Precise SEO is more than throwing keywords into WordPress.
  24. 24. • Existing Reports & Data • Competitors • Google Activity Research • Build a Keyword Seed List • Pull Search Volumes • Score for Relevance • Create a Site Map for Keywords Plan • Create Content • Optimize Content* • Promote Online • Review Technical SEO* Execute SEO is a Process *SEO Process Within WordPress & Plugins Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  25. 25. WordPress SEO isn’t a plugin or green dot. SEO plugins are simply tools that you use in an holistic SEO process that you execute over an extended period of time. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  26. 26. You need to create a roadmap for Google that clearly matches a search term to the best content for that given phrase. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  27. 27. URL Page Name h1 Header Images Links Related Phrases Content Meta Description Meta Title XML Sitemaps WordPress is an amazing tool for building a consistent SEO roadmap for search engines. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  28. 28. Let’s Look at Some Real-World Examples of Solving Problems Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  29. 29. Is there value for the user? Almost of these results are consistent with answering a user’s question and solving a specific problem. Google can easily tell what the destination URL will be about and if it will provide value to the user. More importantly, the user can tell exactly what he/she will receive once an item is selected from the list. This helps with click through rates, which influences both SEO and conversions. These search results create a positive user experience and they solve a problem. It’s why they are winning at SEO. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  30. 30. Is there value for the user? Which page should Google select for windshield repair within the Henderson Glass website? It’s hard to know which page best matches the results, because all three pages offer similar information and provide no distinct value to the user. They are simply designed to capture organic search traffic. This is bad for SEO and the user experience. PS: The spammy footer links only further degrade the website’s value for Google and users. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  31. 31. Is there value for the user? Yes! This page is clearly about windshield repair and it provides value. The phrase is used throughout: • URL • Meta title and description • H1 header • First paragraph • Image • Video • Variations within content Does it answer a question? Yes! Solid information with multimedia to assist the user in understanding the process of windshield repair. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  32. 32. Plugins SEO These plugins are great tools that assist in SEO efforts. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  33. 33. 5 Elements of Successful SEO 1. Think like Google and stay focused on the search engine’s core objectives. 2. Ask a lot of questions! 3. Create content that solves problems and provides solutions. 4. Establish a structured process for research, planning, execution, and reporting. 5. Always stay focused on providing a positive user experience. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  34. 34. Any Questions? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
  35. 35. Rebecca GillWordPress Agency Owner & SEO Instructor @rebeccagill RebeccaGill.com Copyright © 2016 Web Savvy Marketing, All Rights Reserved Digital agency serving small business through enterprise level clients. Services and products include custom website design and development, SEO consulting, and stock WordPress themes. www.web-savvy-marketing.com Eight hour online course for DIY SEO education. Course includes videos, how-to tutorials, template downloads, and quizzes. www.diySEOcourses.com Three day intensive SEO training workshop taking place in January of 2017. Learn my SEO process from start to finish in an interactive and activity driven classroom setting. Tickets are limited. www.SEObootcamp.com
  • AngieHunckler

    Apr. 24, 2017

We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.

Vistos

Vistos totais

2.668

No Slideshare

0

De incorporações

0

Número de incorporações

1.060

Ações

Baixados

51

Compartilhados

0

Comentários

0

Curtir

1

×