Each and every day we take journeys. We embark on customer journeys in both the physical and digital worlds. Years ago our journeys were limited to store =fronts and physical goods. Today we live in a multimedia world of websites, social media, chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we interact and view with companies and products. Learn how website personas and design can create a positive experience and influencer your visitor’s journey.