Listen to the Recording Here - https://www.realstorygroup.com/WCMin2016 As you devise or refine your digital strategies for 2016 and beyond, you’ll want to ensure that you have the right Web Content & Experience Management (WCM) foundation in place. New architectural approaches and the need to inject content into diverse applications and channels are compelling enterprises to rethink their approach to WCM technology. For some, this will result in selecting a new WCM system — either from scratch, or to supplement or replace an existing system that no longer suffices. If you’re considering a new Web CMS, then join Tony for this fast-paced tutorial. The webinar will critically assess the current marketplace, explore future trends, and outline best practices for a successful WCM product selection in this new WCM world. Based on 15 years of experience helping WCM customers select the right tools, Tony will reveal key pitfalls to avoid, allowing you to learn from others' mistakes. Listen to the Recording Here - https://www.realstorygroup.com/WCMin2016

1. Tony Byrne
Founder
Selecting the Right
Web CMS in 2016
Exposing the real weaknesses and strengths of Digital
Workplace and Digital Marketing technology products

2. Copyright © 2016 Real Story Group www.realstorygroup.com
RSG: A Different Kind of Analyst Firm
Analyze weaknesses
and strengths of the
tools....and vendors
Advise and mentor on
successful technology
selection
Benchmark your digital
effectiveness

3. Copyright © 2016 Real Story Group www.realstorygroup.com
RSG Research Areas:
Digital Workplace & Marketing Technologies
We are a buyer's
advocate for enterprises
looking to invest in
digital transformation.
We provide in-depth
research analyzing
weaknesses and
strengths of technology
and vendors.

4. Copyright © 2016 Real Story Group www.realstorygroup.com
One Way to Select a Vendor
GEEKS MYSTICS
LOSERS POSERS
h/t Martin White – intranetfocus.com

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Don’t let it come down to this....

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Agenda
1. Complexity spectrum
2. Fragmented marketplace
3. Usability and Architecture
4. The wrong way to select
5. The right way to select
6
Key Topics…

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Products vs. Platforms
Platforms Products
More Less
Costly
Functionally Rich
Complex
Time to Deploy
Platforms: Developers can make custom applications
Products: They do certain things well right away

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Where Complexity Fails…
8
Source:
realstorygroup.com/RealScore

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Platforms
Products
Upper-Range
Platforms
Mid-Range
Platforms/
Mid-Range
Products
Simpler
Products
Legacy
Platforms

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Complicated Rules / Targeting Engines
10

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Complicated UX
11

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The Case for Headless
12
Key Issues
• Content in Applications
• Content in Channels
• Content in Devices
• Where Used?
• Preview & Simulation?
• Experience Syndication?

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Four Traditional Approaches to Evaluation
1.
2.
3.
4.

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Build (an interdisciplinary) Selection Team

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It’s all about “fit”
Scenario Fit
Technology Fit
Partner Fit
Value Fit

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Features and Functions in WCXM

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“Checklist RFPs”

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Testable Narratives
Part Science, Part Art….

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Testable process
Test via
scenarios
in RFP
Test via
custom
demos
Test via
head-to-
head pilots

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Whose Cloud?
20

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15 Years of Hard-hitting Research
21
Real Story Group’s Web Content &
Experience Management (Web CMS)
research critically evaluates strengths
and weaknesses of 36 WCM options.
• Learn the real weaknesses of the
leading tools
• Avoid common pitfalls &
negotiate a good price
• Download the reviews in minutes
-- get the right shortlist in hours
• Sample at
www.realscore.com/Excerpt

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Are You Ready?
22
Source:
realstorygroup.com/RealScore

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Don’t let it come down to this....

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Stay in Touch…
tbyrne@realstorygroup.com
www.linkedin.com/in/tonybyrne1
#RSGWebinar