This document outlines a webinar on using Facebook ads to grow a ministry or business. It discusses understanding the power of ads, designing engaging ads, targeting the right people, managing budgets, and provides tips. Specifically, it covers costs per click versus cost per thousand impressions, setting daily budgets and bid prices, avoiding logo-only images, and including clear calls to action. The webinar aims to teach attendees how to effectively use Facebook ads.

1. Facebook Ads
How to Use Facebook Ads to GROW Your Ministry
or Business Webinar
www.churchbrandarchitects.com Facebook for Urban Ministries

2. Welcome
www.churchbrandarchitects.com Facebook for Urban Ministries

3. Proof is in the Pudding
Social Marketing Campaigns
Jamal Bryant
Yolanda Adams
Crystal Aikin
Pastor AJ Wright
Dr. Rita Twiggs, just to name a few
Combined Social Reach of Approximately 1.5 million fans
www.churchbrandarchitects.com Facebook for Urban Ministries

4. Proof is in the Pudding
Social Marketing Campaigns
Jamal Bryant
Yolanda Adams
Crystal Aikin
Pastor AJ Wright
Dr. Rita Twiggs, just to name a few
Combines Social Reach of Approximately 1.5 million fans
www.churchbrandarchitects.com Facebook for Urban Ministries

5. What You Will Learn
Understand the Power of Ads
Design an Engaging Ad
Target the Right People
CPC vs CPM
Manage Your Budget
Q and A
www.churchbrandarchitects.com Facebook for Urban Ministries

6. Identify Your Goals
What Are You Promoting
Page
Event
App
Website
www.churchbrandarchitects.com Facebook for Urban Ministries

7. Identify Your Goals
■Build awareness
■Drive sales
■Grow your fan base
#Tip --- Advertising a Facebook Page, Event, or App.
These ads include the names of friends who have liked it, making them more engaging and relevant
www.churchbrandarchitects.com Facebook for Urban Ministries

8. Target the Right People
Location. Language,Education, and Work
Age, Gender, Birthday, and Relationship Status
Likes & Interests: Select Likes & Interests such as
"camping", "hiking", or "backpacking" instead of
"tents" or "campers"
Friends of Connections
Connections
#Tip --- Keep an eye on your ad's estimate reach. Adjust your criteria to target a relevant audience while
keeping estimated impressions large enough to capture your full audience
www.churchbrandarchitects.com Facebook for Urban Ministries

9. Design an Engaging Ad
■ Include your business or Page name, a question, or key information
in the title
■ Provide a clear action in the body copy
■ highlight the benefits
■ Use a simple, eye-catching image
■ Target different audiences
#Tip --- Keep an eye on your ad's estimate reach. Adjust your criteria to target a relevant audience while
keeping estimated impressions large enough to capture your full audience
www.churchbrandarchitects.com Facebook for Urban Ministries

10. Managing Your Budget
Include your business or Page name, a question, or key information
in the title
■ Provide a clear action in the body copy
■ highlight the benefits
■ Use a simple, eye-catching image
■ Target different audiences
#Tip --- Keep an eye on your ad's estimate reach. Adjust your criteria to target a relevant audience while
keeping estimated impressions large enough to capture your full audience
www.churchbrandarchitects.com Facebook for Urban Ministries

11. Managing Your Budget
■CPC vs CPM
■Daily Budget
■Bid Price
#Tip --- If one of your ads is getting higher impressions or clicks, make sure it is shown to more
people by increasing its daily budget and bid price
www.churchbrandarchitects.com Facebook for Urban Ministries

12. TIPS
Avoid Logo Only Images
Use Specific Calls to Action
Use Clear Messages - Ask a Question
Include end date to create urgency
Avoid using jargon - unless that works for your audience
www.churchbrandarchitects.com Facebook for Urban Ministries

13. We Have Covered
Understand the Power of Ads
Design an Engaging Ad
Target the Right People
CPC vs CPM
Manage Your Budget
www.churchbrandarchitects.com Facebook for Urban Ministries

14. Have I Delivered
Oh Yeah!
www.churchbrandarchitects.com Facebook for Urban Ministries

15. Questions???
www.churchbrandarchitects.com Facebook for Urban Ministries

16. Facebook for Ministries
New Book Coming Out in April
Go to http://www.churchbrandarchitects.com - leave a comment
Go to our YouTube Channel -
Subscribe - http://www.youtube.com/churchbrandarchitect
Check Slide Share later today for the slides.
www.churchbrandarchitects.com Facebook for Urban Ministries