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Learn Like
Experience
Designers
Educate by Doing
7/19/15
Experience designers habituate
learning with curious inquiry
7/19/15
My Goals
Explain we need to learn by doing
Share a few facilitation techniques
Have you give it a try
7/19/15
Why Should
We Learn By
Doing?
7/19/15
Inquiry-Based Learning is
responsive to changing
conditions.
7/19/15
(Creativity as an economic indicator)
Knowledge Economy
7/19/15
(Learning as unit of progress)
Lean Startup
LEARN
MEASURE
BUILD
7/19/15
(Unique context informs solutions)
Human Centered Design
7/19/15
Learning by doing allows
us to mitigate risk quickly
7/19/15
Facilitating
Learning
7/19/15
Tell me and I forget. Teach me and I
remember. Involve me and I learn.
Xun Kuang - Xunzi Book 8 pg 81
7/19/15
Deliver lectures and predictable
exercises at home
7/19/15
Facilitate engagement
by designing a fun classroom.
7/19/15
Incentivize and habituate
learning behaviors
7/19/15
Designing
Learning
Behaviors
7/19/15
How do we design habits?
7/19/15
frequency + perceived utility habit
7/19/15
viral growth
increased lifetime learning
loyalty
habit
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
7/19/15
Habits are sparked by external triggers like ads,
but associations with internal triggers like
boredom are what keep peopl...
internal triggers
external triggers calls to action, email,
notifications, films
loneliness, frustration,
confusion, indec...
How do we identify these triggers?
7/19/15
Root Cause Analysis
User Narratives
Qualitative Interviews
Experience Mapping
7/19/15
Launch browser and
search for specifi...
What triggers catalyze action?
7/19/15
7/19/15
Fogg Model - Stanford Persuasive Tech Lab
Activation Threshold
Easy to DoHard to Do
(T)
Sucessful
Triggers
(T)
Uns...
7/19/15
Behavior = Motivation + Ability + Trigger
Variable rewards engage more
users than predictable rewards
7/19/15
Tribe - The search for social rewards
Hunt - The search for material resources
Self - The search for intrinsic rewards
7/1...
Choice-supportive bias and rosy retrospection
lead us to over value our investments in products.
7/19/15
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
What do users really want?
(Internal Trigger)
What pro...
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
What is the simplest action
users take in anticipation...
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
Are users fulfilled by the reward,
yet left wanting mo...
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
Do users store value ?
7/19/15
The Hook Cycle
1.Triggers 2. Action
4.Investment 3. Variable Reward
What do users really want?
(Internal Trigger)
Do users...
Okay,
Your Turn
7/19/15
We are going to play some
co-creative games and explore
a big challenge.
7/19/15
Our goal is to generate lots of
possible solutions and learn from
each other.
7/19/15
LEARN
MEASURE
BUILD
7/19/15
How might we inspire people from
all socioeconomic groups
habituate learning?
7/19/15
Understand
Our Path
Define
Diverge
Decide
7/19/15
Understand
What are the user needs, business need and technology capacities?
7/19/15
Imagine an especially healthy day from beginning to end.
Write down the steps in the process.
(Use as many notes you’d lik...
Post the Path — 30mins
7/19/15
Demonstrate your most interesting findings in about a minute.
Find points of agreement and confusion
Lightning Demos — 15mi...
Define
What is the key strategy and focus?
7/19/15
Draw the Problem — 20mins
Think about a problem you would like to solve.
Write down a few itmes the describe the problem.
...
Draw the Problem — 20mins
7/19/15
Diverge
How might we explore as many ideas as possible?
7/19/15
Everybody folds a blank sheet of paper in half four times, then
unfolds it, so they get eight panels. Then you have 5 minu...
Demonstrate your most interesting findings in about a minute.
Find points of agreement and confusion
Lightning Demos — 10mi...
Decide
Which are best ideas so far.
7/19/15
Everyone gets a bunch of dot stickers. Then, without speaking,
everybody looks at the different storyboards and puts a sti...
Find points of agreement and confusion
Group Discussion — 10mins
7/19/15
DONE!
7/19/15
The most important attitude that
can be formed is that of desire to
go on learning
John Dewey - Experience and Education p...
Find our guide at jackrabbitmobile.com/learn
Run your own workshops
7/19/15
Thanks !
7/19/15
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Learn Like Experience Designers: Educate by Doing

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New learning models are emerging that allow students to receive higher scores than they do in traditional classrooms. In these emerging pedagogies, teachers are recontextualized as coaches, facilitators, and mentors working to guide the student’s own experiential exploration.

A variety of language is used describe these new learning models, including challenge-based learning, flipped classrooms, and 21st Century Literacy.

With the widespread adoption of learning management systems, now even public institutions are shifting toward education that is driven by student curiosity.

Publicada em: Design
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Learn Like Experience Designers: Educate by Doing

  1. 1. Learn Like Experience Designers Educate by Doing 7/19/15
  2. 2. Experience designers habituate learning with curious inquiry 7/19/15
  3. 3. My Goals Explain we need to learn by doing Share a few facilitation techniques Have you give it a try 7/19/15
  4. 4. Why Should We Learn By Doing? 7/19/15
  5. 5. Inquiry-Based Learning is responsive to changing conditions. 7/19/15
  6. 6. (Creativity as an economic indicator) Knowledge Economy 7/19/15
  7. 7. (Learning as unit of progress) Lean Startup LEARN MEASURE BUILD 7/19/15
  8. 8. (Unique context informs solutions) Human Centered Design 7/19/15
  9. 9. Learning by doing allows us to mitigate risk quickly 7/19/15
  10. 10. Facilitating Learning 7/19/15
  11. 11. Tell me and I forget. Teach me and I remember. Involve me and I learn. Xun Kuang - Xunzi Book 8 pg 81 7/19/15
  12. 12. Deliver lectures and predictable exercises at home 7/19/15
  13. 13. Facilitate engagement by designing a fun classroom. 7/19/15
  14. 14. Incentivize and habituate learning behaviors 7/19/15
  15. 15. Designing Learning Behaviors 7/19/15
  16. 16. How do we design habits? 7/19/15
  17. 17. frequency + perceived utility habit 7/19/15
  18. 18. viral growth increased lifetime learning loyalty habit 7/19/15
  19. 19. The Hook Cycle 1.Triggers 2. Action 4.Investment 3. Variable Reward 7/19/15
  20. 20. Habits are sparked by external triggers like ads, but associations with internal triggers like boredom are what keep people hooked. 7/19/15
  21. 21. internal triggers external triggers calls to action, email, notifications, films loneliness, frustration, confusion, indecisiveness 7/19/15
  22. 22. How do we identify these triggers? 7/19/15
  23. 23. Root Cause Analysis User Narratives Qualitative Interviews Experience Mapping 7/19/15 Launch browser and search for specific media Navigate to instructions Step 2 Collect and measure reagents Step 3 Purchase needed volume Step 3
  24. 24. What triggers catalyze action? 7/19/15
  25. 25. 7/19/15 Fogg Model - Stanford Persuasive Tech Lab Activation Threshold Easy to DoHard to Do (T) Sucessful Triggers (T) Unsucessful Triggers Low Motivation High Motivation
  26. 26. 7/19/15 Behavior = Motivation + Ability + Trigger
  27. 27. Variable rewards engage more users than predictable rewards 7/19/15
  28. 28. Tribe - The search for social rewards Hunt - The search for material resources Self - The search for intrinsic rewards 7/19/15
  29. 29. Choice-supportive bias and rosy retrospection lead us to over value our investments in products. 7/19/15
  30. 30. 7/19/15
  31. 31. The Hook Cycle 1.Triggers 2. Action 4.Investment 3. Variable Reward 7/19/15
  32. 32. The Hook Cycle 1.Triggers 2. Action 4.Investment 3. Variable Reward What do users really want? (Internal Trigger) What prompts users? (External Trigger) 7/19/15
  33. 33. The Hook Cycle 1.Triggers 2. Action 4.Investment 3. Variable Reward What is the simplest action users take in anticipation of reward? 7/19/15
  34. 34. The Hook Cycle 1.Triggers 2. Action 4.Investment 3. Variable Reward Are users fulfilled by the reward, yet left wanting more? 7/19/15
  35. 35. The Hook Cycle 1.Triggers 2. Action 4.Investment 3. Variable Reward Do users store value ? 7/19/15
  36. 36. The Hook Cycle 1.Triggers 2. Action 4.Investment 3. Variable Reward What do users really want? (Internal Trigger) Do users store value ? What prompts users? (External Trigger) What is the simplest action users take in anticipation of reward? Are users fulfilled by the reward, yet left wanting more? 7/19/15
  37. 37. Okay, Your Turn 7/19/15
  38. 38. We are going to play some co-creative games and explore a big challenge. 7/19/15
  39. 39. Our goal is to generate lots of possible solutions and learn from each other. 7/19/15
  40. 40. LEARN MEASURE BUILD 7/19/15
  41. 41. How might we inspire people from all socioeconomic groups habituate learning? 7/19/15
  42. 42. Understand Our Path Define Diverge Decide 7/19/15
  43. 43. Understand What are the user needs, business need and technology capacities? 7/19/15
  44. 44. Imagine an especially healthy day from beginning to end. Write down the steps in the process. (Use as many notes you’d like, but each step must be a separate note.) Post steps onto wall Post the Path — 30mins 7/19/15
  45. 45. Post the Path — 30mins 7/19/15
  46. 46. Demonstrate your most interesting findings in about a minute. Find points of agreement and confusion Lightning Demos — 15mins 7/19/15
  47. 47. Define What is the key strategy and focus? 7/19/15
  48. 48. Draw the Problem — 20mins Think about a problem you would like to solve. Write down a few itmes the describe the problem. Draw a quick sketch Post steps onto wall and explain 7/19/15
  49. 49. Draw the Problem — 20mins 7/19/15
  50. 50. Diverge How might we explore as many ideas as possible? 7/19/15
  51. 51. Everybody folds a blank sheet of paper in half four times, then unfolds it, so they get eight panels. Then you have 5 minutes total to draw eight sketches, one in each panel. Storyboard — 20mins 7/19/15
  52. 52. Demonstrate your most interesting findings in about a minute. Find points of agreement and confusion Lightning Demos — 10mins 7/19/15
  53. 53. Decide Which are best ideas so far. 7/19/15
  54. 54. Everyone gets a bunch of dot stickers. Then, without speaking, everybody looks at the different storyboards and puts a sticker on every idea or part of an idea they like. There are no limits to how many stickers you can use. Silent Crit — 20mins 7/19/15
  55. 55. Find points of agreement and confusion Group Discussion — 10mins 7/19/15
  56. 56. DONE! 7/19/15
  57. 57. The most important attitude that can be formed is that of desire to go on learning John Dewey - Experience and Education pg 48 7/19/15
  58. 58. Find our guide at jackrabbitmobile.com/learn Run your own workshops 7/19/15
  59. 59. Thanks ! 7/19/15

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