The Changing Role of Technology in Our Lives

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Richard Chaves

Negócios

Pessoas utilizavam o PC para O papel de TI era garantir que
realizar tarefas o ambiente funcionasse…

A fronteira entre vida profissional e pessoal era clara

O que mudou??

f

Mais… PCs, dispositivos, apps
Mais… Escolha
Mais… Formas de fazer as coisas
Mais… Diversão
Mais… Conexão. Sempre Conectado...

Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se
integram… Nem sempre atendem a necessidade do usuário…
Mas ela está cada vez mais presente!

Platform + Google Integrated Integrated software
Strategy Services experiences and hardware

Open source enabling Structured to optimize Apple controlled
Ecosystem anything experience vertical

Varies by Consistent with Apple
Experience device extensibility defined

Units Since Launch of Windows 7 as of March 2012, IDC

x86 PCs shipments forecast 2011-2016
by Segment (in million units)
Consumer
25.0 Commercial

Millions
20.0 72%
x86 PCs and Tablets shipments forecast 15.0 68%
13.1 14.4 15.7 17.0
10.0 10.8 11.8
2011-2016 (in million units) 5.0
40.0 5.1 5.4 5.7 6.2 6.4 6.6
Millions

0.0 28%
35.0 32%
2011 2012 2013 2014 2015 2016
30.0 10.0
TABLETS
8.6 CAGR
25.0 7.1 (11-16):
5.4 x86 PCs shipments forecast 2011-2016
20.0 +63.1%
2.6 by Form Factor (in million units)
0.9
15.0 X86 PCs
23.6 Notebook
10.0 20.6 22.2 CAGR
15.9 17.2 18.8
(11-16): 25.0 Desktop

Millions
5.0 +8.3% 20.0 72%
0.0 15.0 53%
13.7 15.4 17.0
8.4 9.9 11.7
2011 2012 2013 2014 2015 2016 10.0
Notes: 5.0 7.5 7.3 7.1 6.9 6.7 6.6
Numbers are shown in Calendar Year. 0.0 47% 28%
X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – Brazil
Tablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil 2011 2012 2013 2014 2015 2016
Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.

60 Windows 8 forlaunch MS 8
Get Ready 8 holidays
Unprecedented Windows
Windows SurfaceLaunch - Oct 29
Microsoft Phoneforspend in(US/CAN)
Largest marketing due at launchhistory
32 pop-up storesdevices

deliver more amazing consumer connections

consumer connections that are rich,
relevant, seamless and engaging

Because when consumers come first,
advertising works better.

The Changing Role of Technology in Our Lives

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The Changing Role of Technology in Our Lives

4. Pessoas utilizavam o PC para O papel de TI era garantir que realizar tarefas o ambiente funcionasse… A fronteira entre vida profissional e pessoal era clara

5. O que mudou?? f Mais… PCs, dispositivos, apps Mais… Escolha Mais… Formas de fazer as coisas Mais… Diversão Mais… Conexão. Sempre Conectado...

7. Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se integram… Nem sempre atendem a necessidade do usuário… Mas ela está cada vez mais presente!

10.

11. Foco na Experiência do Consumidor

12.

13. Platform + Google Integrated Integrated software Strategy Services experiences and hardware Open source enabling Structured to optimize Apple controlled Ecosystem anything experience vertical Varies by Consistent with Apple Experience device extensibility defined

14.

15.

16.

17.

18. Windows Reimaginado

19.

20. Units Since Launch of Windows 7 as of March 2012, IDC

21. x86 PCs shipments forecast 2011-2016 by Segment (in million units) Consumer 25.0 Commercial Millions 20.0 72% x86 PCs and Tablets shipments forecast 15.0 68% 13.1 14.4 15.7 17.0 10.0 10.8 11.8 2011-2016 (in million units) 5.0 40.0 5.1 5.4 5.7 6.2 6.4 6.6 Millions 0.0 28% 35.0 32% 2011 2012 2013 2014 2015 2016 30.0 10.0 TABLETS 8.6 CAGR 25.0 7.1 (11-16): 5.4 x86 PCs shipments forecast 2011-2016 20.0 +63.1% 2.6 by Form Factor (in million units) 0.9 15.0 X86 PCs 23.6 Notebook 10.0 20.6 22.2 CAGR 15.9 17.2 18.8 (11-16): 25.0 Desktop Millions 5.0 +8.3% 20.0 72% 0.0 15.0 53% 13.7 15.4 17.0 8.4 9.9 11.7 2011 2012 2013 2014 2015 2016 10.0 Notes: 5.0 7.5 7.3 7.1 6.9 6.7 6.6 Numbers are shown in Calendar Year. 0.0 47% 28% X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – Brazil Tablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil 2011 2012 2013 2014 2015 2016 Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.

22.

23. 60 Windows 8 forlaunch MS 8 Get Ready 8 holidays Unprecedented Windows Windows SurfaceLaunch - Oct 29 Microsoft Phoneforspend in(US/CAN) Largest marketing due at launchhistory 32 pop-up storesdevices

24.

25.

26. deliver more amazing consumer connections consumer connections that are rich, relevant, seamless and engaging Because when consumers come first, advertising works better.

27. Sobre Windows 8 Ads in Apps

28. Demo

29.

30. Agilidade somente

The Changing Role of Technology in Our Lives

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