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You wanted to see me sir?
Ah, yes! We’re facing a typical problem. As you know the current times are tough  & we need to maximize our marketing spends.  So I was hoping for some suggestions  from your end as to how could we do that?
Sir, actually I wanted to discuss this with you. I’ve set up a meeting with RC&M. They should be  coming to meet us with an answer to this…
They have come up with something & want to present it to us… Call them fast & let’s get going…
 
Solution for today’s problem  has only One answer - Rural.  Whatsay? Absolutely! And more so with  what we have got to offer…
Welcome Gentlemen! Let’s  get inside & talk…
So, what have you got to say?
Sir, as you know the tough times that we are in today  requires us to choose our marketing spends carefully,  so we are here to present a plan which not only maximizes your returns but optimizes  your spends too!
We present “Grameeno Ke Beech - II”
Ok, go on…
It’s a syndicated Rural Fair initiative that gets the rural  audience interact with various brands under one roof
The Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It involves… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting! Now tell me more about  Grameeno Ke Beech - II
Before we proceed to that,  let’s have a small recap  on GKB - I
Project Details ,[object Object],[object Object],[object Object]
Project Coverage State Event Villages Satellite Villages U.P 900 2700 Punjab 400 1200 Haryana 400 1200
Project Reach ,[object Object],[object Object],[object Object],[object Object]
Business generated ,[object Object],[object Object],[object Object],[object Object]
RC&M Bagged RMAAI Awards 2006 for most effective use of  Event Marketing and Best implementation of the year for GKB
Moving on to GKB - II, our first step is to prioritize those  states where we want to go…
Effective parameters for prioritizing states ,[object Object],[object Object],[object Object],[object Object]
Priority states ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
States at a glance ,[object Object],[object Object]
Our proposed coverage…
Proposed coverage ,[object Object],[object Object]
Arriving at the village short-list ,[object Object],[object Object]
This sounds very good to me but  there have been others who have  misled me…
Sir we have a nice plan for you blah blah… Flashback
You have completely messed up on the plan that you showed me… Now it’s time for you to pay…
That is the difference between  RC&M & others.. We understand your business like partners
GKB - II is a plan which ensures  maximizing returns… Also optimizing costs as overall cost  is shared by all clients…
Ok, go ahead. I have a small  task of my own to do…
 
Go, tell your boss that I’ve found a better  agency…
%^#@…WHO IS IT?
To be continued…

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