The document discusses how geographic data analysis can help non-profits. It provides case studies of how various non-profits have used mapping and spatial analysis tools including a mural arts program, a 2-1-1 information and referral service, election monitoring, and a theater's patron analysis. The presentation outlines available free and low-cost GIS tools and data sources that non-profits can utilize.
34. Extract databases of existing supporters: Subscribers, donors, and single ticket buyers Geocoding databases of existing supporters, determine analysis extent
35. Extract databases of existing supporters: Subscribers, donors, and single ticket buyers Geocoding databases of existing supporters, determine analysis extent Create census tract level aggregations of supporters in Metropolitan Philadelphia
36. Extract databases of existing supporters: Subscribers, donors, and single ticket buyers Geocoding databases of existing supporters, determine analysis extent Create density maps of subscribers, donors, and single ticket buyers Create census tract level aggregations of supporters in Metropolitan Philadelphia
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42. 1 Location of Wilma supporters in Metro Philadelphia
43. 1 2 Location of Wilma supporters in Metro Philadelphia Census tracts with demographic data on small areas + People Per Square Mile Median Age % College Educated or Higher Average Household Size Average Family Size Number of Gay/ Lesbian Couples Household Income Per Capita Income
44. 1 2 3 2 Location of Wilma supporters in Metro Philadelphia Each supporter is ‘stamped’ with demographic qualities based on its census tract Census tracts with demographic data on small areas + = People Per Square Mile Median Age % College Educated or Higher Average Household Size Average Family Size Number of Gay/ Lesbian Couples Household Income Per Capita Income
45. 1 2 3 2 Location of Wilma supporters in Metro Philadelphia Each supporter is ‘stamped’ with demographic qualities based on its census tract Census tracts with demographic data on small areas + = People Per Square Mile Median Age % College Educated or Higher Average Household Size Average Family Size Number of Gay/ Lesbian Couples Household Income Per Capita Income
46. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 1 2 3 2 Location of Wilma supporters in Metro Philadelphia Each supporter is ‘stamped’ with demographic qualities based on its census tract Census tracts with demographic data on small areas + = People Per Square Mile Median Age % College Educated or Higher Average Household Size Average Family Size Number of Gay/ Lesbian Couples Household Income Per Capita Income
47. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 6,698 People Per Square Mile 37.01 Median Age 18% % College Educated or Higher 2.59 Average Household Size 3.14 Average Family Size 9 Number of Gay/ Lesbian Couples $51,045 Household Income $23,923 Per Capita Income Philadelphia Metro
48. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 6,698 People Per Square Mile 37.01 Median Age 18% % College Educated or Higher 2.59 Average Household Size 3.14 Average Family Size 9 Number of Gay/ Lesbian Couples $51,045 Household Income $23,923 Per Capita Income Philadelphia Metro
49. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 12,521 6,698 People Per Square Mile 38.97 37.01 Median Age 38% 18% % College Educated or Higher 2.26 2.59 Average Household Size 2.89 3.14 Average Family Size 27 9 Number of Gay/ Lesbian Couples $62,518 $51,045 Household Income $37,009 $23,923 Per Capita Income Wilma Subscribers Philadelphia Metro
50. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 2.27 38.81 12,078 2.89 38% 27 $64,124 $37,961 Wilma Donors 12,521 6,698 People Per Square Mile 38.97 37.01 Median Age 38% 18% % College Educated or Higher 2.26 2.59 Average Household Size 2.89 3.14 Average Family Size 27 9 Number of Gay/ Lesbian Couples $62,518 $51,045 Household Income $37,009 $23,923 Per Capita Income Wilma Subscribers Philadelphia Metro
51. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 2.27 38.81 12,078 2.89 38% 27 $64,124 $37,961 Wilma Donors 2.21 37.8 14,792 2.87 35.8% 31 $54,475 $34,326 Wilma Single Ticket Buyers 12,521 6,698 People Per Square Mile 38.97 37.01 Median Age 38% 18% % College Educated or Higher 2.26 2.59 Average Household Size 2.89 3.14 Average Family Size 27 9 Number of Gay/ Lesbian Couples $62,518 $51,045 Household Income $37,009 $23,923 Per Capita Income Wilma Subscribers Philadelphia Metro
52. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 2.27 38.81 12,078 2.89 38% 27 $64,124 $37,961 Wilma Donors 2.21 37.8 14,792 2.87 35.8% 31 $54,475 $34,326 Wilma Single Ticket Buyers 12,521 6,698 People Per Square Mile 38.97 37.01 Median Age 38% 18% % College Educated or Higher 2.26 2.59 Average Household Size 2.89 3.14 Average Family Size 27 9 Number of Gay/ Lesbian Couples $62,518 $51,045 Household Income $37,009 $23,923 Per Capita Income Wilma Subscribers Philadelphia Metro
53. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 12,078 38% $64,124 Wilma Donors 14,792 35.8% $54,475 Wilma Single Ticket Buyers 12,521 6,698 People Per Square Mile 38% 18% % College Educated or Higher $62,518 $51,045 Household Income Wilma Subscribers Philadelphia Metro
54. Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 12,078 38% $64,124 Wilma Donors 14,792 35.8% $54,475 Wilma Single Ticket Buyers 12,521 6,698 People Per Sq Mile 38% 18% % College Educated $62,518 $51,045 Household Income Wilma Subscribers Philadelphia Metro
55. > $55K > 35% > 2,000 Target Demographic Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood 12,078 38% $64,124 Wilma Donors 14,792 35.8% $54,475 Wilma Single Ticket Buyers 12,521 6,698 People Per Sq Mile 38% 18% % College Educated $62,518 $51,045 Household Income Wilma Subscribers Philadelphia Metro
56. + Density of Current Supporters Philadelphia Most Desired Areas Using this information to find untapped markets in the Philadelphia Metro Area
57. + = Density of Current Supporters Untapped Communities Philadelphia Most Desired Areas Using this information to find untapped markets in the Philadelphia Metro Area
77. Public Transit Grocery Store Restaurants Library Park Walk to Work Fencing ZipCar View of Waterfront Find the best places to live, work and sell
78. x 5 x 2 x 3 x 1 + + + = Generate Output Heat Map
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121. Beyond Dots on a Map Geographic Data Analysis for Non-Profits Robert Cheetham [email_address] 9 April 2010
Editor's Notes
I wouldn’t normally encourage people to skip my presentation, but…
Registration problems -people who had voted in the same place for years, not changed anything, yet not on the rolls -people who had registered before the deadline but weren’t in the book -people who were listed with a party other than the one they registered for
We geocoded these records giving each a location in south east PA.
We then joined these geocoded records with census tracts to produce thematic maps showing the distribution of supporters.
And we created density maps of Wilma supporters. This was in particular very helpful to enable the Wilma to see the differences in dense urban areas like center city philadelphia.
Analysis: Maps Map Output: This should be a Temple slide with red -> orange color ramp
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
Table view at top 2 screensshots below with Trend Chart in one and Index Map in 2nd
We selected a variety of factors that contribute to sustainability, ranging from location in a state or federal tax incentive zone to environmental amenities like tree canopy to transit considerations like access to bus and regional rail lines. Retail businesses targeting markets may be interested in demographic factors like age and per capita income and proxies for environmental engagement like recycling participation.
Now imagine if you could input all of these factors, assign weights to each one of them and generate a map with the hot spots lit up. Now that would help me find the best neighborhood... or site a business... or, depending on the input factors, prioritize your marketing campaign. So that’s what we decided to do. But we weren’t the first.
So, these days people do this kind of work using desktop GIS systems. You are looking at the ArcMap application from ESRI
scenarios
Heat map
Export to KML
A few years ago we had developed the Cicero elected official lookup. To do this, we amassed a lots and lots of shapefiles of district boundaries. We noticed that Philadelphia had some pretty astonishingly contorted boundaries. We were wondering, how bade were they really? We happened to have all this spatial data handy, so we figured we could put our GIS & spatial analysis skills to find out.
Mention that all of the ideas we’ll introduce can be implemented
Mention that all of the ideas we’ll introduce can be implemented
Mention that all of the ideas we’ll introduce can be implemented
Mention that all of the ideas we’ll introduce can be implemented
Mention that all of the ideas we’ll introduce can be implemented