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Ross Chayka. Competitor Analysis.

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Ross Chayka. Competitor Analysis.

http://lembs.com

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Ross Chayka. Competitor Analysis.

  1. 1. Competitor Analysis Ross Chayka linkedin.com/in/rchayka fb.com/rostyslav.chayka
  2. 2. Audience ● Startup founders ● Product managers ● Entrepreneurs ● Angel Investors
  3. 3. About me ● Ross Chayka ● Lviv Startup Club - Founder & CEO ● Lemberg Tech Business School - Founder & CEO ● Associated Coach Practitioner by RCG
  4. 4. About you ● City ● Startup / Product ● Product / Startup stage
  5. 5. Agenda ● Competitor Analysis Role ● Competitors for different stages ● Competition strategy ● Tips & Tricks ● Tools ● Q&A
  6. 6. Online master-class code of conduct ● Duration - 1.5 hour ● Video ON, Audio OFF ● Registration with NAME ● One person speaking ● Question in chat or raise your hand or show sign
  7. 7. Competitors Analysis
  8. 8. Target Market Competitors
  9. 9. Problem - Solution Alternatives
  10. 10. Solution Competitors
  11. 11. Product Competitors
  12. 12. Competitors Business Models
  13. 13. Competitors Marketing ● Value Proposition ● Visuals ● Marketing Channels ● Marketing Budget ● CAC ● Growth Models ● Tricks
  14. 14. Competitor Maturity ● Company or Individual ● Founder & CEO Experience ● Resources ● Investments
  15. 15. Competitor Team
  16. 16. Competitor Team ● Size ● Structure ● Roles ● Experience ● Weaknesses ● Former Employees
  17. 17. Tools ● Google ● Crunchbase ● Linkedin ● Owler ● Angelco ● Alexa ● InsideView ● CrunchBase ● CrunchBase ● ZoomInfo ● PitchBook ● DueDil ● Privco ● Tracxn
  18. 18. Rules ● Use information for your advantage ● Competitors landscape are constantly changing
  19. 19. Mistakes ● “We have no competitors” ● “We could not compete” ● “We did competitor analysis at the start (2 years ago)” ● “We will just copy them”
  20. 20. Hey & Superhuman ● Hey ○ 11 days - 125 000 signups ○ 99$ annually ● Superhuman ○ 100 000 users ○ $30 / month
  21. 21. Questions ?
  22. 22. Contacts linkedin.com/in/rchayka fb.com/rostyslav.chayka rchayka@gmail.com

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