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Footprints of Disaster Rick J. Kaufman, APR Crisis Response Team Leader Columbine High School Tragedy Executive Director of Community Relations & Emergency Management Bloomington Public Schools Use of information provided in this presentation for educational & training purposes only, and with proper citation to the author. What We’ve Learned to  Prepare for the Next Crisis
What is a Crisis? ,[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Are you ready? ,[object Object],[object Object],OKSPRA - April 2010
[object Object],[object Object],[object Object],OKSPRA - April 2010
[object Object],[object Object],[object Object],OKSPRA - April 2010
Crisis Management Realities ,[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Crisis Management Realities ,[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Crisis Management Realities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Elements of Crisis Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Case Study:  H1N1 Influenza Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Elements of Crisis Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Crisis or Emergency Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Plan must include responses to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Plan must address: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
The Key Questions ,[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Crisis Management Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Incident Command System ,[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Incident Command System OKSPRA - April 2010 Incident Commander Crisis Coordinator Liaison Officer PIO First Aid Coordinator Student Safety  Coordinator Operations Officer District Crisis Response Team Documents Officer Parent Liaison Teachers w/  student supervisory  duties Teachers w/o student supervisory duties Other Support Personnel Crisis Recovery Coordinator
[object Object],OKSPRA - April 2010
Communication … ,[object Object],OKSPRA - April 2010
Communication Command System OKSPRA - April 2010 Communications Director (Strategist/Counselor & Spokesperson) Media Manager Command Center  Coordinator Internal Communications Officer External Communications Coordinator Research & Media Monitoring Crisis/Special Events Coordinator Volunteers Other Support Staff Media Support Staff Spokesperson(s)
Crisis Communication Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Crisis Communication Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Communicating in a Crisis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Communicating in a Crisis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
The NEW Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Media Relations Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Recovery & Rebuilding ,[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Resources ,[object Object],[object Object],[object Object],OKSPRA - April 2010
Common Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Common Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
A Perspective on Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
A Perspective on Lessons Learned ,[object Object],[object Object],[object Object],OKSPRA - April 2010
A Perspective on Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
A Perspective on Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
A Perspective on Lessons Learned ,[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
A Perspective on Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
A Perspective on Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
What have we learned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010
Complete Crisis Communication & Management Manual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OKSPRA - April 2010

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Footprints Of Disaster.Okspra Hndts

  • 1. Footprints of Disaster Rick J. Kaufman, APR Crisis Response Team Leader Columbine High School Tragedy Executive Director of Community Relations & Emergency Management Bloomington Public Schools Use of information provided in this presentation for educational & training purposes only, and with proper citation to the author. What We’ve Learned to Prepare for the Next Crisis
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  • 18. Incident Command System OKSPRA - April 2010 Incident Commander Crisis Coordinator Liaison Officer PIO First Aid Coordinator Student Safety Coordinator Operations Officer District Crisis Response Team Documents Officer Parent Liaison Teachers w/ student supervisory duties Teachers w/o student supervisory duties Other Support Personnel Crisis Recovery Coordinator
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  • 21. Communication Command System OKSPRA - April 2010 Communications Director (Strategist/Counselor & Spokesperson) Media Manager Command Center Coordinator Internal Communications Officer External Communications Coordinator Research & Media Monitoring Crisis/Special Events Coordinator Volunteers Other Support Staff Media Support Staff Spokesperson(s)
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Notas do Editor

  1. We had an opportunity last summer to prepare for the return of H1N1. It was a gift of planning that we often don’t get to prepare for a return of a crisis … but, we knew it was coming back. So, what did you do? Should include: a) debrief what happened w/ local public or state health officials; b) develop specific response plans for schools, students AND staff (we often forget about staff); c) develop Fact Sheet and FAQs; d) communicate District’s protocols to parents, staff & students; e) prepare staff w/ some form of training before school starts so there are no surprises; f) create student assessment guidelines, surveillance and reporting steps, and follow the CDC’s Planning Checklist for pandemics. Use the time now … we don’t often get this gift of time to adequately prepare and plan.
  2. In emergency medicine, the golden hour is the first 60 minutes after the occurrence of a major multisystem trauma. It is widely believed that the victim’s chances of survival are greatest if he or she receives definitive care within the first hour. The concept – “golden hour” – comes from U.S. military wartime experience, particularly in the Vietnam War. The golden hour can be summarized by the 3R rule of Dr. Donald Trunkey, an academic trauma surgeon, “Getting the right patient to the right place at the right time.”
  3. Recent tragedy in Jefferson City, MO Schools (David Luther) reached out to NSPRA personnel for advice and to bounce ideas of response. You don’t have to go it alone, experts are available to assist in many different ways.
  4. Media requests doesn’t mean you have to honor it, but it shows courtesy that you are responding.
  5. Media requests doesn’t mean you have to honor it, but it shows courtesy that you are responding.