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SEO for Growth
What is today about?
1. Your Website is an investment
2. How SEO, Video, Content and Web Design are connected
3. What you can do about it
4. Learning the language of SEO
5. Inserting SEO into business practices that you already know
A Threat and a Promise for Business Owners
FACT: you cannot rely on word of mouth……
unless you plan to fail in business
FACT: if social media gets no engagement it’s not worth
spending $$ on native content. Buy Adverts instead.
Basic Video SEO
1. Start by installing the free VidIQ app www.app.vidiq.com
2. Edit the YouTube video attributes via the Video Manager tool
Search Engine Optimisation (SEO) for Video
Why 99% of all New Websites Fail
1. Digital brochures
2. Balance SEO and content
3. Design-led process = FAILURE
4. What not to pick for web design
5. Can PPC compensate for lack of SEO?
Modern web design is about winning the marketing war
How to hire a web designer
Search Engine Optimisation (SEO) for Video
How to Build Stronger Website SEO
1.Start with a website audit
2.Design and SEO must be in balance
3.Understand key website functions and features
• URL structure / sitemap
• Key words
• Rich snippets
• Structured Data
• Internal links
• External Links
• Image tags
• Mobile first
Good website flow and sign posting helps humans as well as
bots
Search Engine Optimisation (SEO) for Video
Link Building the Dos and Don’ts
1.Why backlinks are Important
2.Keyword anchor links
3.Find your backlinks
4.Disavow poor quality links
5.Beware PBNs
6.Balance your content effort with backlinks
7.Directories matter - especially for local marketing
8.Know your competitors’ links
A good backlink is one you’re proud of and can explain why
you have got it
Search Engine Optimisation (SEO) for Video
Managing Your Reputation and Reviews
1.Know the most important review websites
2.Niche review sites
3.Reviews = personal recommendations
4.Social proof
5.Google star ratings
6.Build a business process to get reviews
7.Engage
8.Give back
When a consumer searches online she’s already sold on getting
it!
Search Engine Optimisation (SEO) for Video
Feeding Your Optimised Website
1.Our favourite content creation and management tools
•Yoast SEO
•Sucuri.net
•Unbounce.com
•Sumome.com
•Neighbourly.co.nz
•Google Analytics
•Adwords
•SBI Keyword tool
•Search Console
•Moz
•WooRank
2.Plan your content creation
3.Create as well as curate
4.Insight, aggregate, distil, chronology, mashup
5.Titles are key
6.Keywords must convert and lower your bounce rate
7.Plan your content creation
Our Mantra: Write once; use three times
What is new in video?
1. Advertising in-stream is a great way to monetise your content / gain reach
2. Novel slides-as-video format
https://www.facebook.com/ads/experience/confirmation/?experience_id=6459
50135596971
3. For ecommerce a “collection” ad format in Facebook
https://www.facebook.com/ads/experience/confirmation/?experience_id=223067
011512574
1. Instagram now has vertical video and a “stories” feature to match SnapChat and
Facebook
2. Native advertising - written or video
Any Questions?
Please connect with me on LinkedIn
Rebecca Caroe rebecca@creativeagencysecrets.com

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Search Engine Optimisation (SEO) for Video

  • 2. What is today about? 1. Your Website is an investment 2. How SEO, Video, Content and Web Design are connected 3. What you can do about it 4. Learning the language of SEO 5. Inserting SEO into business practices that you already know A Threat and a Promise for Business Owners FACT: you cannot rely on word of mouth…… unless you plan to fail in business FACT: if social media gets no engagement it’s not worth spending $$ on native content. Buy Adverts instead.
  • 3. Basic Video SEO 1. Start by installing the free VidIQ app www.app.vidiq.com 2. Edit the YouTube video attributes via the Video Manager tool
  • 5. Why 99% of all New Websites Fail 1. Digital brochures 2. Balance SEO and content 3. Design-led process = FAILURE 4. What not to pick for web design 5. Can PPC compensate for lack of SEO? Modern web design is about winning the marketing war How to hire a web designer
  • 7. How to Build Stronger Website SEO 1.Start with a website audit 2.Design and SEO must be in balance 3.Understand key website functions and features • URL structure / sitemap • Key words • Rich snippets • Structured Data • Internal links • External Links • Image tags • Mobile first Good website flow and sign posting helps humans as well as bots
  • 9. Link Building the Dos and Don’ts 1.Why backlinks are Important 2.Keyword anchor links 3.Find your backlinks 4.Disavow poor quality links 5.Beware PBNs 6.Balance your content effort with backlinks 7.Directories matter - especially for local marketing 8.Know your competitors’ links A good backlink is one you’re proud of and can explain why you have got it
  • 11. Managing Your Reputation and Reviews 1.Know the most important review websites 2.Niche review sites 3.Reviews = personal recommendations 4.Social proof 5.Google star ratings 6.Build a business process to get reviews 7.Engage 8.Give back When a consumer searches online she’s already sold on getting it!
  • 13. Feeding Your Optimised Website 1.Our favourite content creation and management tools •Yoast SEO •Sucuri.net •Unbounce.com •Sumome.com •Neighbourly.co.nz •Google Analytics •Adwords •SBI Keyword tool •Search Console •Moz •WooRank 2.Plan your content creation 3.Create as well as curate 4.Insight, aggregate, distil, chronology, mashup 5.Titles are key 6.Keywords must convert and lower your bounce rate 7.Plan your content creation Our Mantra: Write once; use three times
  • 14. What is new in video? 1. Advertising in-stream is a great way to monetise your content / gain reach 2. Novel slides-as-video format https://www.facebook.com/ads/experience/confirmation/?experience_id=6459 50135596971 3. For ecommerce a “collection” ad format in Facebook https://www.facebook.com/ads/experience/confirmation/?experience_id=223067 011512574 1. Instagram now has vertical video and a “stories” feature to match SnapChat and Facebook 2. Native advertising - written or video
  • 15. Any Questions? Please connect with me on LinkedIn Rebecca Caroe rebecca@creativeagencysecrets.com