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Building bridges between young
  people and workplaces through
short-term internship opportunities,
to help them find constructive and
     stable positions in society.




              COPENHAGEN
              INSTITUTE OF
              INTERACTION
              DESIGN
HI!
       MY NAME IS
   RAZAN SADEQ
             AND
I’M FROM JORDAN
Process Journey


            Economical & Cultural
Interest    Research Analysis Related Projects   How it works    Final Prototype




    People-centered           Intent     The concept     Validation         Taking It
       Research                                          & Iteration        Further
Interest
Socially responsible design is gaining momentum as
designers are beginning to increasingly consider the
context of their work, acting as indicators of
current global affairs that necessitate action or
response.
Investigating how design changes the emotional
response to global events, political and social.
Taking a closer look at immigrant
communities in Denmark.
People-Centered Research
Mahmoud, 18
                    Iman, 34                         Cleaner
    Single Mother & Unemployed


                                     Eyad, 17
                                 School Dropout
Mohammad, 32
          Baker




                                      Ahmad, 32
                                      Falafel chef



   Saleh, 26
     Cleaner




                                     Berehan, 29
                                        Unemployed
Youth Interviews




Mommo, 19               Jihad Hussien, 17         Dawoud Jalal, 19
Social Worker           Frederiksberg Gymnasium   Technical School
Member in First Floor                             Member in Sjakket
Projects, Organizations, Youth Centers




Aziz Fall
Citizen21 Director                 Amir Ghomi                   Nikoline                Gina
Danish Culture Institute Advisor   BazarMusicShop               Digital Story Lab       Point and Shoot Project




Social Workers                                      Asad                              Rami
                                                                                    Rami
First Floor Center                                  Social Worker, Sjakket Center   Social Worker, Sjakket Center
                                                                                        Social Woker, Sjakket Center
Research Analysis
REJECTION    EDUCATION DROP-OUTS                    BARRIERS
 POVERTY       CULTURAL DIFFERENCE   LOW-INCOME JOBS     STIGMA
AGGRESSION          LACK OF CONFIDENCE        CRIMINALITY
IDENTITY STRUGGLE          LACK OF EXPOSURE   LACK OF ROLE MODEL
                 UNEMPLOYMENT
Cultural
“They bonded well in
Minority groups—specifically those                after-school parties.
originating from non-western countries—          I was feeling like nobody
feel that they are not included in               actually wanted to be in a
the social, economic, cultural and               group with me, although I
political activities of their new countries,     worked hard.”
and thus experience a sense of not               Iman
belonging. They turn to their original culture
for acceptance and reassurance, and in the
                                                 “It’s not cool to be
process, further exclude and
                                                 seen in a group of danes,
isolate themselves from the larger society.
                                                 you better stick with
                                                 people similar to you.”,
                                                 Omar
“There is nothing better for
               integration than starting with a
               good laugh by the copying
               machine.”,
               Matthias
Contexts
               “My friend Emil and I had
               huge effect on each other, he
&              invited me to xmas dinner and I
               learnt a lot of good habits from
               him and his family, he also did.”,
               Mommo
Interactions   “Mommo needed an escape from
               the group he was hanging out
               with, the project provided a
               safe space that’s not completely
               alien.” ,
               Gina
Economical
Immigrants & Employment

   Employment rate amongst highly educated
   immigrants living in Copenhagen who have                        Amongst those who are employed
      a degree from their home country




                                                                         37%
                                   47%
                  53%
                                                                                       63%




           have a job in Denmark                                 Employed in jobs they are overqualified for
           Does not have a job in Denmark                        Employed in jobs they are qualified for



Source: Report by the Danish Institute of Governmental Research (KORA)
“If it was between me
and a guy called Johan,
it is only nature they
will choose him.”,
Dawoud



“Danish employers don’t
want to hire us for skilled
jobs, they don’t
think we’re worth
the pay. That’s why
we’ll be always at the
bottom of the hierarchy.”
Diversity without equity was not the commitment
to inclusion that the City was looking for.




                Copenhagen Municipality
“The dropout rates from vocational training for the
          second generation are more than twice as high as
          among persons of Danish origin. This, in turn, is at least
          in part attributable to the fact that persons with a
          migration background have more difficulties
          getting apprenticeship contracts with companies
          than comparable persons of Danish origin.”




Source: Report by Organisation for Economic Co-operation and Development (OECD)
“The dropout rates from vocational training for the
                                                          Eyad
          second generation are more than twice as high as
          among persons of Danish origin. This, in turn, is at least
          in part attributable to the fact that persons with a
          migration background have more difficulties
          getting apprenticeship contracts with companies
          than comparable persons of Danish origin.”



                                                                                  Mahmoud

Source: Report by Organisation for Economic Co-operation and Development (OECD)
Finding internships is a national problem




Per person is the cost over a life-
                                                                         Shortage of skilled
                                            11,000                                                 45,000
 time of young people who do
 not complete their education                                         workers in 2019 based
     and remain unskilled.                                                on AE projections.




              3
                                                                                               Excess of unskilled workers in
                                      Young people in Denmark are     90,000                   2019 based on the current
                                                                                               shortage of internships.
                                       deprived of the opportunity
           million dkk
                                       to complete their education
                                        due to lack of internships.




 Source: The Economic Council of the Labour Movement
Intent

    to construct a context for young people who are
    feeling alienated from the society to provide them
    with the exposure and confidence to face
    the challenges of broader social engagement.
“I need to pay the phone
bills, I need to work.”
“Everyone wants money,
but what’s your dream?”
Gina
A service which connects young people to possible
workplaces, where they can be hired for short-term
                   internships




XPOSURE           MPOWERMENT            NGAGEMENT
Related Projects
The Structure
Online System




Young People     Copenhagen Municipality                   Workplaces

                                           Initiatives & Grants
           Youth Centers            Copenhagen’s Diversity Charter
How It Works
AT&T           12:34 PM                AT&T              12:34 PM




                                                       Jihad Hussien
                                                       Nordvest, KBH
                                                       Member at Sjakket


        A step in the right direction

   Username
                                                               W!
   Password                                           BRAND NE
                                         Points            Badges           Experience
                  Log in
                                        Summary
           Try Threee Explore
                                        Hi! I’m Jihad. I am 17 year old and I’m a
        Request a membership            student. I am not really sure what I want to do
                                        in the future, but I love IT and computers. I
        Forgot your password?           want to try different things as long as the
                                        timing does not conflict with my current study
                                        and training.


                                          Profile            Explore           Messages




Young people apply to the service through a youth center
       where they will also receive basic training
Employers post jobs based on the project’s guidelines
AT&T              12:34 PM
                                                          AT&T                  12:34 PM

                                                             Back

   Recent Offers

          Filter


   Offers an internship as a Data Entry Clerk
   Shadow Level. Starting 13 Dec, for 3 weeks

                                                         Toldbodgade 37B, KBH

                                                         Data Entry Clerk
   Offers an internship as a Receptionist
   Starting 30 Nov, for 2 weeks                          We are looking for a young intern to type
                                                         data into a database using excel. You don’t
                                                         need to have previous experience, we will
   Offers an internship as a Manager Assistant           train you to do that! Full Details
   Starting 2 Jan, for 4 weeks                           Rate: 100 DKK/HR
                                                         Hours: 15 hours/week

   Offers an internship as a Elderly Helper                                      Apply
   Starting 2 Jan, for 4 weeks

     Profile             Explore               Messages
                                                             Profile               Explore   Messages




Youngsters browse through jobs and apply
3
                     :: Employer Account                                                                                              GraduateLand




     Offers > Data Entry Clerk > Applicants

                                                                                                         Summary
                                                  16
                       Jihad Hussien
                       Nordvest, KBH                                                                     Hi! I’m Jihad. I am 17 year old and I’m a
                       Member at Sjakket           Points       Badges       Experience                  student. I am not really sure what I want to
                                                                                                         do in the future, but I love IT and computers.
                    W!
           BRAND NE                                                                                      I want to try different things as long as the
                                                                                                         timing does not conflict with my current
      Dear GraduateLand,
                                                                                                         study and training.
      I am writing to apply for the position of Data Entry Clerk at your company. I have good
      computer skills and I would love to learn more applications like excel, or as mentioned in the
                                                                                                         Contact Information
      job description, databases. This is my first application so I don't have much experience yet, but
      I hope you will give me with the opportunity to develop my skills. I am free everyday after
                                                                                                             +45 52022132

      16:00. Really looking forward to hear from you.                                                        j.hussien@sjakket.dk

      Reply | Forward | Archive | Report as spam

                                                                                                         Privacy · Terms · About
                                                                                                         Threee © 2012




Employer select chosen candidates and interviews them
1                   2                   3




   Interns are trained to do the tasks of their job
undergoing three levels of internship where they can
         choose to drop at the end of each
           (Shadow, Active, Experienced)
AT&T              12:34 PM

                                        Back




         GraduateLand added 8 points
         and 1 badge to your account
                                       Datalistic
                                       Great job! You earned the Datalistic
            Cancel        View
                                       badge, which means you are the data
                                                            Badges
                                       entry guru now.. you’re probably best
                                       friends with excel and word now!
                                       If you liked this job, you’ll probably like
                                       Data adminstration, banking, or
                                       online-based businesses. Good Luck!




                                          Profile            Explore          Messages




Feedback is sent by the employer in the form of points
 and badges, and the intern gets paid for their work
If the employers had specific remarks, they can send
   feedback to the youth center where the intern is
        registered for follow up and direction.
If the intern found their passion in a certain job and the
 employer was interested, the relationship can continue
Validation & Iteration
Copenhagen Municipality
Copenhagen Municipality
Copenhagen Municipality
Copenhagen Municipality
Copenhagen Municipality
Final Prototype
Link to Vimeo
Taking It further
GUI + UX
Experience Prototype




Test with a pilot of 10 young people and different companies
A collaboration with the municipality to find the
right logistics, and together create a guide to create
  the best jobs possible for the project’s criteria.




                  Copenhagen Municipality
Thank you :)

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Project Threee

  • 1. Building bridges between young people and workplaces through short-term internship opportunities, to help them find constructive and stable positions in society. COPENHAGEN INSTITUTE OF INTERACTION DESIGN
  • 2. HI! MY NAME IS RAZAN SADEQ AND I’M FROM JORDAN
  • 3. Process Journey Economical & Cultural Interest Research Analysis Related Projects How it works Final Prototype People-centered Intent The concept Validation Taking It Research & Iteration Further
  • 5. Socially responsible design is gaining momentum as designers are beginning to increasingly consider the context of their work, acting as indicators of current global affairs that necessitate action or response.
  • 6. Investigating how design changes the emotional response to global events, political and social.
  • 7. Taking a closer look at immigrant communities in Denmark.
  • 9.
  • 10. Mahmoud, 18 Iman, 34 Cleaner Single Mother & Unemployed Eyad, 17 School Dropout Mohammad, 32 Baker Ahmad, 32 Falafel chef Saleh, 26 Cleaner Berehan, 29 Unemployed
  • 11. Youth Interviews Mommo, 19 Jihad Hussien, 17 Dawoud Jalal, 19 Social Worker Frederiksberg Gymnasium Technical School Member in First Floor Member in Sjakket
  • 12. Projects, Organizations, Youth Centers Aziz Fall Citizen21 Director Amir Ghomi Nikoline Gina Danish Culture Institute Advisor BazarMusicShop Digital Story Lab Point and Shoot Project Social Workers Asad Rami Rami First Floor Center Social Worker, Sjakket Center Social Worker, Sjakket Center Social Woker, Sjakket Center
  • 14. REJECTION EDUCATION DROP-OUTS BARRIERS POVERTY CULTURAL DIFFERENCE LOW-INCOME JOBS STIGMA AGGRESSION LACK OF CONFIDENCE CRIMINALITY IDENTITY STRUGGLE LACK OF EXPOSURE LACK OF ROLE MODEL UNEMPLOYMENT
  • 16. “They bonded well in Minority groups—specifically those after-school parties. originating from non-western countries— I was feeling like nobody feel that they are not included in actually wanted to be in a the social, economic, cultural and group with me, although I political activities of their new countries, worked hard.” and thus experience a sense of not Iman belonging. They turn to their original culture for acceptance and reassurance, and in the “It’s not cool to be process, further exclude and seen in a group of danes, isolate themselves from the larger society. you better stick with people similar to you.”, Omar
  • 17. “There is nothing better for integration than starting with a good laugh by the copying machine.”, Matthias Contexts “My friend Emil and I had huge effect on each other, he & invited me to xmas dinner and I learnt a lot of good habits from him and his family, he also did.”, Mommo Interactions “Mommo needed an escape from the group he was hanging out with, the project provided a safe space that’s not completely alien.” , Gina
  • 19. Immigrants & Employment Employment rate amongst highly educated immigrants living in Copenhagen who have Amongst those who are employed a degree from their home country 37% 47% 53% 63% have a job in Denmark Employed in jobs they are overqualified for Does not have a job in Denmark Employed in jobs they are qualified for Source: Report by the Danish Institute of Governmental Research (KORA)
  • 20. “If it was between me and a guy called Johan, it is only nature they will choose him.”, Dawoud “Danish employers don’t want to hire us for skilled jobs, they don’t think we’re worth the pay. That’s why we’ll be always at the bottom of the hierarchy.”
  • 21. Diversity without equity was not the commitment to inclusion that the City was looking for. Copenhagen Municipality
  • 22. “The dropout rates from vocational training for the second generation are more than twice as high as among persons of Danish origin. This, in turn, is at least in part attributable to the fact that persons with a migration background have more difficulties getting apprenticeship contracts with companies than comparable persons of Danish origin.” Source: Report by Organisation for Economic Co-operation and Development (OECD)
  • 23. “The dropout rates from vocational training for the Eyad second generation are more than twice as high as among persons of Danish origin. This, in turn, is at least in part attributable to the fact that persons with a migration background have more difficulties getting apprenticeship contracts with companies than comparable persons of Danish origin.” Mahmoud Source: Report by Organisation for Economic Co-operation and Development (OECD)
  • 24. Finding internships is a national problem Per person is the cost over a life- Shortage of skilled 11,000 45,000 time of young people who do not complete their education workers in 2019 based and remain unskilled. on AE projections. 3 Excess of unskilled workers in Young people in Denmark are 90,000 2019 based on the current shortage of internships. deprived of the opportunity million dkk to complete their education due to lack of internships. Source: The Economic Council of the Labour Movement
  • 25. Intent to construct a context for young people who are feeling alienated from the society to provide them with the exposure and confidence to face the challenges of broader social engagement.
  • 26. “I need to pay the phone bills, I need to work.”
  • 27. “Everyone wants money, but what’s your dream?” Gina
  • 28. A service which connects young people to possible workplaces, where they can be hired for short-term internships XPOSURE MPOWERMENT NGAGEMENT
  • 30.
  • 32. Online System Young People Copenhagen Municipality Workplaces Initiatives & Grants Youth Centers Copenhagen’s Diversity Charter
  • 34. AT&T 12:34 PM AT&T 12:34 PM Jihad Hussien Nordvest, KBH Member at Sjakket A step in the right direction Username W! Password BRAND NE Points Badges Experience Log in Summary Try Threee Explore Hi! I’m Jihad. I am 17 year old and I’m a Request a membership student. I am not really sure what I want to do in the future, but I love IT and computers. I Forgot your password? want to try different things as long as the timing does not conflict with my current study and training. Profile Explore Messages Young people apply to the service through a youth center where they will also receive basic training
  • 35. Employers post jobs based on the project’s guidelines
  • 36. AT&T 12:34 PM AT&T 12:34 PM Back Recent Offers Filter Offers an internship as a Data Entry Clerk Shadow Level. Starting 13 Dec, for 3 weeks Toldbodgade 37B, KBH Data Entry Clerk Offers an internship as a Receptionist Starting 30 Nov, for 2 weeks We are looking for a young intern to type data into a database using excel. You don’t need to have previous experience, we will Offers an internship as a Manager Assistant train you to do that! Full Details Starting 2 Jan, for 4 weeks Rate: 100 DKK/HR Hours: 15 hours/week Offers an internship as a Elderly Helper Apply Starting 2 Jan, for 4 weeks Profile Explore Messages Profile Explore Messages Youngsters browse through jobs and apply
  • 37. 3 :: Employer Account GraduateLand Offers > Data Entry Clerk > Applicants Summary 16 Jihad Hussien Nordvest, KBH Hi! I’m Jihad. I am 17 year old and I’m a Member at Sjakket Points Badges Experience student. I am not really sure what I want to do in the future, but I love IT and computers. W! BRAND NE I want to try different things as long as the timing does not conflict with my current Dear GraduateLand, study and training. I am writing to apply for the position of Data Entry Clerk at your company. I have good computer skills and I would love to learn more applications like excel, or as mentioned in the Contact Information job description, databases. This is my first application so I don't have much experience yet, but I hope you will give me with the opportunity to develop my skills. I am free everyday after +45 52022132 16:00. Really looking forward to hear from you. j.hussien@sjakket.dk Reply | Forward | Archive | Report as spam Privacy · Terms · About Threee © 2012 Employer select chosen candidates and interviews them
  • 38. 1 2 3 Interns are trained to do the tasks of their job undergoing three levels of internship where they can choose to drop at the end of each (Shadow, Active, Experienced)
  • 39. AT&T 12:34 PM Back GraduateLand added 8 points and 1 badge to your account Datalistic Great job! You earned the Datalistic Cancel View badge, which means you are the data Badges entry guru now.. you’re probably best friends with excel and word now! If you liked this job, you’ll probably like Data adminstration, banking, or online-based businesses. Good Luck! Profile Explore Messages Feedback is sent by the employer in the form of points and badges, and the intern gets paid for their work
  • 40. If the employers had specific remarks, they can send feedback to the youth center where the intern is registered for follow up and direction.
  • 41. If the intern found their passion in a certain job and the employer was interested, the relationship can continue
  • 43.
  • 44.
  • 54. Experience Prototype Test with a pilot of 10 young people and different companies
  • 55. A collaboration with the municipality to find the right logistics, and together create a guide to create the best jobs possible for the project’s criteria. Copenhagen Municipality