The document discusses core principles of social business. It states that social aspects should be at the heart of a company's purpose and identity, not just an add-on. It notes that a CEO who doesn't care about creating a social company will not accidentally create one. It also says that "social" is something a company is, not just something it does. The document advertises a workshop on building a better business through social media that will take place on July 18th and provides a book reading list and recommendations for social business and Google+.