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5 things you didn’t know about the making of #EscapeRobot

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Thomas Paul Martin, Film Director at Raw London led the charge with a look behind the curtain of War Child’s #EscapeRobot campaign. Taking click-bait to the big screen, he shared 5 things you didn’t know about the campaign, including a behind-the-scenes look at the original concept and never before seen sketches of the robot costume.

Publicada em: Marketing
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5 things you didn’t know about the making of #EscapeRobot

  1. 1. 5 things you didn’t know about the making of #EscapeRobot Thomas Paul Martin Film Director Raw London
  2. 2. https://www.youtube.com/watch?v=v_qxc815IRA
  3. 3. 1. War Child chose us, not our concept.
  4. 4. 2. The Robot was going to be bigger...
  5. 5. 3. War Child was going to be in it.
  6. 6. “…We can remove the War Child adult. This is a film about the issue rather than our work. We don't desperately need War Child in there. We didn't have any War Child person on Duty of Care and I'm pretty sure that no Save the Children staff appear in Second a Day. We don't HAVE to talk about what we do…”
  7. 7. 4. We thought we were going to fail. Sort of.
  8. 8. 5. I didn’t love the Marina and the Diamonds track.
  9. 9. In summary...
  10. 10. w
  11. 11. 1. Work with people you trust; trust the people you work with.
  12. 12. 2. No matter what you’re talking about, keep it human (and visual).
  13. 13. 3. Remove the ego.
  14. 14. 4. Be ambitious. Always.
  15. 15. 5. ‘I Am Not a Robot’ by Marina and the Diamonds is an absolute banger.
  16. 16. Raw London Celtic House 33 John’s Mews London WC1N 2NA 020 7831 6060 raw.london facebook.com/rawlondonuk twitter.com/rawlondonuk instagram.com/rawlondonuk Thank you!