Strategic concept development, build and pitch decks available. Please email for inquiries.

1. ARTS
CULTURE
KNOWLEDGE
ENTERTAINMENT
ACCESS

2. Listen Party is the digital solution for 2016 and beyond. Combined with the power of star
branding to drive online impressions and afterlife content, our platform and programming
can help deliver a brand native experience, targeted to the audiences that that are open to
brands, but only participate in their own environment on their own time.
2
In 2016 top brand CMO’s agree that marketers will embrace video content,
Facebook becomes an afterthought, hyper-personalization arrived, mobile
revolution accelerates, digital transformation is a c-suite hot topic and
marketing platforms will need to consolidate.
60 MINUTES
Signature
Cool TV
Interview Series
STAR DRIVEN
Real Talk
Approach
With Network Access
LIVE AUDIENCE
Interaction
Real Time
Participation
AFTER-LIFE
Endless
Content
Exploitation
LISTENING PARTY
2016

3. 3
Today fans are craving real, authentic, hyper-personal, one-of-a-kind experiences that can
be relished, shared and archived as moments of truth of being there and apart of the
experience. This kind of micro content are what many major and small brands wrestle with
daily. Microcontent existence, consumption and distribution is happening fast and very
differently from how brands traditionally approached approached content.
Flexible by design:
The Listening Party integrates promotions,
plug and play such as sweepstakes and
contests that take place live during each
broadcast, where audience members on
and offline can vote and react in real-time,
responding to content they are watching.
Key Takeaways:
● Live video broadcast and streaming platform
● Full brand integration with programming and star
celebrity collaborators
● Live event and online audience participation
● Plug and play promotion integration
● Product trial, sampling and program integration
● Extremely low cost CPMs and sponsorship
opportunity based on value
LISTENING PARTY
2016

4. DOWN DIRTY AND REAL
INTIMATE UNADULTERATED ACCESS
FT CHRIS BROWN
REAL TALK REAL STARS REAL LIFE
4
ACCESS

5. FT JESSIE J
90 MINUTES EVERY WEEK
LIVE FROM NYC
REAL INTERNET TV LIKE NEVER BEFORE
interactive
5
ENTERTAINMENT

6. POP CULTURE STREAM OF CONSCIOUS
content
FT KYLIE JENNER
LIVE QUESTION AND ANSWER
6
CULTURE

7. LIVE AUDIENCE 200 INFLUENCERS TASTEMAKERS FANS FRIENDS
AN INTIMATE EVENING OF INTERACTIVE INTERVIEWS
7
2016

8. CELEBRITY STARSLISTENING PARTY
CHRIS BROWN ERYKAH BADU KYLIE JENNER RITA ORA
JESSIE J THE ROCK RIHANNA TREY SONGZ DJ KHALID
CHANNING TATUM DJ FUNKMASTER FLEX AND MORE!
ANYTHING GOES • TOP CONTEMPORARY POP CULTURE STARS
EXCLUSIVE NYC VENUES • UP CLOSE AND PERSONAL • BEHIND THE SCENES
8
2016

9. RISING STARSLISTENING PARTY
FEATURES:
LIVE INTERACTIVE TV SHOW
CONNECTING STARS FANS AND BRANDS
REAL CONVERSATIONS BROADCAST
STREAMING IN REALTIME
CUSTOM INTEGRATION
BENEFITS:
LOW COST ($.02) CPM RATE
CELEBRITY / BRAND ASSOCIATION
ACCESS TO RELEVANT CONVERSATIONS
ACTIVE CROSS CHANNEL ENGAGEMENT
NATIVE / ORGANIC / AUTHENTIC
CULTUREKNOWLEDGE
ENTERTAINMENT ACCESS
THE PERFECT PLATFORM FOR THE MILLENNIAL STORM
Brittany Furlan (8 Million Fans) is Vine's most popular female star.
She's since landed a deal for a sketch comedy show being produced by Seth Green.
9
2016

10. 58 MILLION 18-34 MILLENNIALS
DIFFERENT BRAND CRITERIA THAN PARENTS
VALUE/PRICE
62%
FRIEND RECO
55%
BRAND REPUTATION
47%
QUALITY
35%
SOCIAL EXPOSURE
29%
PARENT RECO
25%
SOCIAL PRESTIGE
24%
CRITERIA USED TO SELECT BRANDS FOR TRIAL
10

11. 55 MILLION 18-34 MILLENNIALS
SHARE “STUFF” ONLINE
MUSIC
37%
VIDEOS
29%
GAMES
27%
PURCHASES
27%
WEBSITES
25%
CONTENT
26%
PRODUCTS
24%
PERCENTAGE OF “STUFF” SHARED IN 2014
11

12. 46 MILLION 18-34 MILLENNIALS
CONSUME “FEEL GOOD” WEB CONTENT
MUSIC
37%
VIDEOS
29%
GAMES
27%
PURCHASES
27%
WEBSITES
25%
CONTENT
26%
PRODUCTS
24%
PERCENTAGE OF “STUFF” SHARED IN 2014
DIGITAL VIDEO
67%
TRADITIONAL TV
41%
YOUTUBE CELEB
66%
TV MOVIE CELEB
47%
TV MOVIE CELEB
36%
YOUTUBE CELEB
26%
“CAN RELATE TO” 13-18 YEARS OLD (TRUST) 18-24 YEARS OLD (TRUST)
12

13. SMARTPHONE
91%
LAPTOP
85%
TABLET
65%
DESKTOP
60%
SMART TV
35%
FIT TRACKER
21%
SMART WATCH
10%
21 MILLION 18-34 MILLENNIALS
OWN FIVE (+5) DIGITAL DEVICES
PERCENTAGE OF OWNED DEVICES IN 2014
13

14. BROADCAST EVENT TALENT SOCIAL MOBILE EMAIL ON DEMAND
BRAND INTEGRATION SPONSORSHIP OPPORTUNITIES
CHAT
LISTENING PARTY
THE STAR PLATFORM FOR LIVE ENGAGING CONTENT
14
KNOWLEDGECULTUREENTERTAINMENT
ACCESS ACCESS ACCESS
ENTERTAINMENT
ACCESS
SEGMENT 00:05:00 00:05:00 00:05:00 00:05:0000:05:00 00:05:00 00:05:00 00:05:0000:02:30 00:02:30
CHAT CHAT
SOCIAL
SOCIAL
MOBILE
EVENT
OND
LIVE
LONG & SHORT FORM CONTENT
● (2) 45:00 min live segment yields
● (9) 5:00 min archived Shortys
● (20) 00:15 Sec. Shorty™
Opportunity for partners and sponsors to integrate
with the content, topics, chat, conversation, social,
talent and audience are unlimited with the open
space around each segment type.
FRP TV BASE VIEWERSHIP
● 800,000 page views per month
● 120,000 sessions per month
● 27,000 users per month
● +50 pieces of content per episode digital
campaign
● Maximum impressions across digital, social,
mobile, live and on-demand

15. 7 DAYS 1 DAY 7 DAYS
IMPRESSIONS IMP/1000 COST CPM
BROADCAST EVENT TALENT SOCIAL MOBILE EMAIL ON DEMAND
CONTENT TOUCH POINTS
PRE-EVENT LIVE-EVENT POST-EVENT
CHAT
7,700
1,600,000,000
800,000,000
30,000,000
1,500,000
2,400,000,000
7.7
1,600,000
800,000
30,000
1,500
2,400,000
LISTENING PARTY
THE PERFECT CPM FOR THE PERFECT INTEGRATION
15 DAY CAMPAIGN
*Star Talent Chris Brown
15
PAY LOWER CPM RATES THAN YOUR STANDARD ACROSS PAID, EARNED, SHARED, OWNED MEDIA
WITH HIGH QUALITY, STICKY <BITESIZE> CONTENT THAT ENGAGES MILLENNIALS ON AND OFFLINE

16. LISTENING PARTY
SXSW CMJ WMC GRAMMYS VMAS
COACHELLA JAZZ FEST BET AWARDS
live from
90 MINUTES EVERY WEEK
LIVE FROM THE ROAD
16

17. ARTS
CULTURE
KNOWLEDGE
ENTERTAINMENT
ACCESS