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HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 1
Institute Of Management Studies
Ranchi University
...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 2
Declaration
I Ravikant, student of Master of Busin...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 3
Hospital Marketing
Bhagwan Mahavir Medica Superspe...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 4
ACKNOWLEDGEMENT
The satisfaction that accompanies ...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 5
CONTENTS
Sr. No. Topic Page no.
1 About the hospit...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 6
ABOUT THE HOSPITAL
Bhagwan Mahavir Medica Superspe...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 7
Patient’s Rights and Responsibilities Encouraged b...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 8
Services and Facilities at BMMSH
BMMSH Services:
T...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 9
Medica Facilities:
 Stroke Unit with 24x7 emergen...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 10
Specialized Departments of Hospital
General Medic...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 11
Urology
Transplant Surgery
Orthopaedics Surgery
G...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 12
E.N.T.
Dermatology
Plastic Surgery
Physical Thera...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 13
Medica Specialities
Medica Institute of Neuroscie...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 14
Layout of the Hospital
Basement
Sr.No. Room No Ro...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 15
Ground Floor
Sr. No. Room No Name of Doctors spec...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 16
42 Public Reception Desk
43 DR. Ajay Kumar
44 Adm...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 17
First Floor
SL. No Room No BEDS No. Name of Depar...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 18
Second Floor
SL. No Room No Name of Department
1 ...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 19
Third Floor
Sr. No. Room no. Room Name
1 314 Duty...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 20
Health Packages Offered by BMMSH
Comprehensive He...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 21
6. Liver
7. Function Test
8. Uric Acid
9. Urine R...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 22
17. PSA
18. Pap Smear
19. Physician Consultation
...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 23
Objectives
1. To understand the process of Market...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 24
In-house training
Visiting timing of the doctors ...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 25
1.DR.SAUMIK CHATTERJEE 12 10:00am-5:00pm
2.DR.ANU...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 26
Key point that I have learnt in internal training...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 27
DIAGNOSTIC BILLING COUNTERS
 Here all kind of bi...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 28
Field Training
Free Health Checkup Campaign Under...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 29
Doctors treating the patients in Medica Ramgarh d...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 30
This camp had taken place at Medica Ramgarh was c...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 31
Free Health Checkup Campaign Under BMMSH
Date-09/...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 32
Doctors treating the patients at NTPC PHC Tandawa...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 33
This camp had taken place at NTPC PHC Tandawa, Ch...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 34
Field Training at Ramgarh(Jharkhand)
Time: 9:00 a...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 35
 And also done Van promotion to some of the loca...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 36
 And also visit at least 40 Chemist shop and giv...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 37
Positive Impact:
 Maintaining a good repute.
 B...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 38
Field Training at Ranchi
Time: 10:00 a.m.
Date: 5...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 39
Conclusion
In BMMSH, Ranchi patient satisfaction ...
HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 40
Bibliography
In completing this project work, I h...
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Ravikant project report

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my project report on hospital marketing from one of reknown Hospital of Jharkhand BHAGWAN MAHAVIR MEDICA SUPERSPECILITY HOSPITAL RANCHI JHARKHAND

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Ravikant project report

  1. 1. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 1 Institute Of Management Studies Ranchi University Project Report On “Hospital Marketing” Submitted By: Guided By: Mr. Ravikant Mr. Sandipan Karmakar
  2. 2. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 2 Declaration I Ravikant, student of Master of Business Administration, Institute of Management Studies, Ranchi University, Ranchi, Jharkhand has undergone Summer Internship Program at Bhagwan Mahavir Medica Superspeciality Hospital, Ranchi and had undertaken a project on “Hospital Marketing” in BMMSH Hospital, Ranchi as part of my University curriculum. I hereby give a declaration that all the information, collection of the data and the project report will be solely used for my academic purpose and will never be used for any other purpose. ____________________ ____________________ (Signature of Authority) (Signature Trainee)
  3. 3. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 3 Hospital Marketing Bhagwan Mahavir Medica Superspeciality Hospital Bariatu Road, Near Booty More, Jharkhand, Ranchi-834009 College:- Institute of Management Studies, Ranchi University, Ranchi, Jharkhand University- Ranchi University Name- Ravikant Course- Master in Business Administration (MBA) Department- Marketing Designation- Trainee Mentors- Mr. Sandipan Karmakar (Sr. Manager Trade & Development) Institutional Guide- Mrs. Malvika Sharma (Personality Development program) IMS Ranchi University, Ranchi Roll no.:- 15MBA01150 Reg. no.-BM0084/15 Address- Institute of Management Studies (Run & governed by Ranchi university) Morabadi Campus, Ranchi University, Ranchi 834008, Jharkhand.
  4. 4. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 4 ACKNOWLEDGEMENT The satisfaction that accompanies that the successful completion of any task would be incomplete without the mention of people whose ceaseless cooperation made it possible, whose constant guidance and encouragement crown all efforts with success. We are grateful to our project guide Mr. Sandipan Karmakar for the guidance, inspiration and constructive suggestions that helpful us in the preparation of this project. We also thank our other marketing Executives who have helped in successful completion of the project.
  5. 5. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 5 CONTENTS Sr. No. Topic Page no. 1 About the hospital (BMMSH) 6 2 Patient’s Rights and Responsibilities Encouraged by Medica 7 3 Services and Facilities at BMMSH 8-9 4 Specialized Departments of Medica 10-12 5 Medica Specialities 13 6 Layout of the Hospital 14-19 7 Health Packages Offered by BMMSH 20-22 8 In-house training 23-27 9 Field Training 28-38 10 Conclusion 39 11 Bibliography 40
  6. 6. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 6 ABOUT THE HOSPITAL Bhagwan Mahavir Medica Superspecialty Hospital (BMMSH) is a superspecialty hospital managed my Medica Hospitals Pvt. Ltd., Kolkata. Medica is one of the largest healthcare providers in eastern India. It is also the youngest hospital to get the youngest NABH accreditation. We bring you the finest ambience and services for inpatient and outpatient treatment, with special emphasis on quality care, reasonable price, management expertise and sophisticated medical devices. Medica is using its expertise and vast experience of running hospitals in different cities of the country, to bring superior healthcare services at affordable rates to Ranchi. The new 300 bed Bhagwan Mahavir Medica Superspecialty Hospital in Ranchi, is equipped to provide advance care and services in the field of Cardiac sciences, Neurological diseases, Orthopaedics, kidney diseases ,Gastroenterology and GIs surgery, Obstetrics and Gynaecology, paediatrics, Ear – Nose- Throat, Dermatology, Critical care, Emergency, Internal Medicine, General Surgery, Physical Therapy, and Rehabilitation. Critical Care: 27 bed ICU and HDU unit with world-class facilities committed to the service of all patients in need of Cardiac, Neurological, Poly trauma or any other medical and surgical critical care. With an expert team of consultants with state-of-the-art equipment catering of invasive monitoring, backed by point of care diagnostic facilities and latest respiratory care ventilators BMMSH is dedicated to bring in the best clinical outcome for each and every clinical patient. Emergency and Trauma Service: The emergency at BMMSH consists of physician, nurses and emergency medical technicians who are highly trained in the field emergency medicine. It is conveniently located with direct access to the Ambulance Bay. The BMMSH emergency team is dedicated to providing the highest quality of care beginning with paid assessment, planning and treatment, tailored to meet the patient’s specific needs. Mission Deliver excellent clinical outcome with superior patient care in transparent manner with a safe environment. Vision Committed to bring the best in health care.
  7. 7. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 7 Patient’s Rights and Responsibilities Encouraged by Medica Patient’s rights:  Every Patient has the right to guaranteed, competent high quality care and treatment given with respect and dignity.  Patients have a right to be informed about the diagnosis of their problems. They also have a right to be informed of any other significant illness, as soon as practicably possible.  Patients have the right to be informed about new developments pertaining to their care, as they occur.  Patients have a right to be able to change their mode of treatment and hospital if they so desire in consultation with their physician.  Patients have a right to be informed, in specific terms, about what to do in case of emergency. Patient’s responsibilities: Patients are responsible for following hospital policies and procedures. Patients are responsible for careful use of hospital supplies and property. Patients are responsible for valuable personnel effects brought to the hospital. Patients are responsible for addressing their concerns and must raise any questions which they might have about their care. Patients are encouraged to give encouragement and support to other patients.
  8. 8. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 8 Services and Facilities at BMMSH BMMSH Services: The BMMSH institute of Neurosciences is proud to offer a complete care for all types of Neurological and Spinal disorders under professionals who have been handpicked for this purpose. Specialists are highly trained and motivated to care for the emergency and routine cases like:  Trauma of head and spine  Infections of brain and spine  Brain and spinal tumours  Stereotactic neurosurgery  Micro surgery  Endoscopic neurosurgery  Minimally invasive neurosurgery  Hydrocephalus  Childhood neurosurgical diseases  ICP monitoring  Spine surgery, all types of fusions for spine, pain surgery with spinal cord stimulation  Microdisectomy (lumbar, cervical)  All types of spinal surgery for fracture, malignancy  Microsurgery for intramural and Intramedullary Tumours  Corrective surgery in association with spine surgeons  Orthopaedic Rehabilitation  Low Back Pain  Shoulder Pain  Neck Pain  Knee Pain  Ankle Pain  Neurological Rehabilitation  Fitness Programme  Exercise for Pregnant women  Sport Injury  Vestibular Exercises  Pathology  Maxillofacial Surgery  Cancer Surgery  General and Minimal Access Surgery
  9. 9. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 9 Medica Facilities:  Stroke Unit with 24x7 emergency facilities for Thrombolysis, Carotid investigations and interventions, stroke surgery  Rapid access 24x7 helpline for management of Stroke and Transient Ischaemic Attacks  Stroke review and Prevention services  Specialist multi-disciplinary memory clinics  Multi-disciplinary Stroke and Neurological Rehabilitation and management of Spasticity  Specialist Neurological acute care for diseases like Epilepsy and Headache  Joint Replacement and Reconstruction Service  Sports Surgery and Arthroscopic surgery  Paediatric and Deformity correction service  Spine Service  Trauma Service  Dialysis  Low Flux Dialysis  Single-use Low and High Flux Dialysis  Plasmapheresis  4008 Sc Dialysis Machine  Haemodialysis’ with Ultra Pure Water  Non Invasive Monitors with each bed  Specified ICUs  Specialised ICUs  Comprehensive Care  Updated Modern Technology  Adequate Medical Staff  Consultant Rati Diagnostic (non-invasive)  ECG (12 lead, computerised)  Echo Cardiograph  TMT  Holter Monitor  Stress Echo  Tilt Table Test  Preventive Cardiology Diagnostic (Invasive)  Coronary Angiography  Femoral  Radial  Cerebral/Carotid  Peripheral/Renal  Electro Physiology
  10. 10. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 10 Specialized Departments of Hospital General Medicine Neurology Neuro Sugery Cardiology Cardiac Surgery Nephrology
  11. 11. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 11 Urology Transplant Surgery Orthopaedics Surgery General and Laparoscopic Surgery Obst. & Gynenocology Surgery Gastroenterology
  12. 12. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 12 E.N.T. Dermatology Plastic Surgery Physical Therapy Opthalmology
  13. 13. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 13 Medica Specialities Medica Institute of Neurosciences: Facilities include: 1. Surgical treatment for stroke 2. Trauma of head and spine 3. Infection of head and spine 4. Brain and spinal Tumours 5. Spinal Arthoplasty 6. Corrective Surgeries 7. All kinds of endoscopic and micro neurosurgeries 8. Paediatric neurosurgery Media Institute of Cardiac Sciences: 1. Diagnostic services: Non invasive and Invasive procedures 2. Therapeutic interventions: Angioplasty, pacemaker implantation and primary angioplasty 3. Surgical interventions: CABG & Valve Surgeries Medica Institute of Kidney Diseases: This advanced institute provides comprehensive diagnostic and treatment services, including surgical options, for all kinds of kidney diseases and Urological problems. The hospital provides dialysis in an advanced set-up at affordable rates. Medica Institute of Orthopaedic Sciences: Facilities at the institute of orthopaedic sciences include comprehensive treatment for Arthritis: 1. Joint Replacement (including total knee and total hip replacements) 2. Spine clinic 3. Paediatric and Deformity corrections 4. Trauma management 5. Sports medicines
  14. 14. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 14 Layout of the Hospital Basement Sr.No. Room No Room Name 1 601 Mortuary/Panel Room/Pump Room 2 602 Pump Room 3 603 UPS Room 4 604 Panel Room 5 605 Department of Laboratory Services 6 610 Security Control Room 7 611 Project Office 8 614 Class Room 1 9 615 Class Room 2 10 616 Housekeeping Store 11 617 Bio-Medical Store 12 618 Purchase Office 13 619 Medical and Surgical store 14 620 Mail change Room 15 621 Nursing change Room 16 622 Housekeeping & Security change Room 17 623 Medical Records Department 18 624 Nursing Office 19 625 Meeting Room 20 626 Administration/HR/Finance/IT/MKT 21 627 Conference Room
  15. 15. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 15 Ground Floor Sr. No. Room No Name of Doctors specialization OPD 1 501 Dr. Rishikant Kumar Internal Medicine OPD 1 2 502 Dr. (major) Ramesh Das General Surgery OPD 2 3 503 Dr. Ashok kumar Neuro medicine OPD 3 4 504 Dr. Sanjay kumar / Dr. patric prabodh minj Neurosurgery OPD 4 5 505 Dr. Ambrish kumar ENT OPD 5 6 506 Dr. Shabdika Mayuri Lal Obs. & Gynae. OPD 6 7 507 Dr. Praveen kr. Sinha Orthopedic OPD 7 8 508 Dr. Anup kr. Sahu Urology OPD 8 9 509 Dr. Deepak Gupta Cardiac Science OPD 9 10 510 Dr. Anil Kumar Neuro physchiatrist OPD 10 11 Dr. Awinash kumar Gastroentrology 12 Dr. Soumik Chatterjee Urology 13 511 EEG, EMG Room 14 512 ECG Room 15 513 Sample collection Room 16 514 TMT Room 17 515 Urodynamics 18 516 Executive Health check UP 19 517 ECHO Room 20 518 Console 21 519 X-Ray Room 22 520 USG Room 23 523 Equipment Room 24 524 MRI Room 25 525 Console 26 526 CT Scan 26 529 Office of BMMHS 27 531 Doctor Room 28 533 Cafeteria 29 534 Kitchens 30 535 Dining Area 31 536 Discharge Room 32 537 Dialysis Room 33 540 Nephrology OPD 34 541 Emergency Ward 35 543 Dept Of Physiotherapy 36 544 Doctor Lounge 37 544 A GM Sir Room 38 545 directors Sir Room 39 546 Medical Store 40 Pharmacy 41 ER Waiting
  16. 16. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 16 42 Public Reception Desk 43 DR. Ajay Kumar 44 Admission 45 Lobby Area 46 Construction Room 47 OPD Waiting Room
  17. 17. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 17 First Floor SL. No Room No BEDS No. Name of Department 1 101 1 to 9 General Female Ward 2 102 10 to 18 General Female Ward 3 103 19 to 27 General male Ward 4 104 28 t0 36 General male Ward 5 105 Dressing Room 6 106 37 7 107 38 8 108 39 9 109 40 10 110 41 11 111 Endoscopy Recovery Area 12 112 Endoscopy 13 113 Male Toilet 14 114 Female Toilet 15 115 Doctor Room 16 116 General Store 17 117 42 to 46 18 118 47 to 48 19 119 49 to 50 20 120 51-52 21 121 53-54 22 122 55-56 23 123 57-58 24 124 59-60 25 125 61-62 26 126 63-64 27 127 68 28 128 66 29 129 67 30 130 68 31 131 69 32 132 70 33 133 71 34 134 72 35 135 73 36 136 74 37 137 75 38 138 76 39 139 77-86 Netal Ward 40 140 87-92 Maternity
  18. 18. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 18 Second Floor SL. No Room No Name of Department 1 204 Dr. Deepak Kumar Dir. Cardiac Sciences 2 205 Cath Lab 3 206 Dr. Kunal Hazari Dir. Dept. Of Cardiac Surgery 4 207 CTVS 5 208 Neonatel ICU 6 209 Piadetric ICU 7 210 Recovery 9 212 Toilet Male 10 213 Toilet Female 11 Neuro ICU 12 CCU 13 HDU 14 Lift Lobby
  19. 19. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 19 Third Floor Sr. No. Room no. Room Name 1 314 Duty Doctors Room 2 315 General store 3 316 5 Beds (112-116) 4 317 2 Beds (117-118) 5 318 2 Beds (119-120) 6 319 2 Beds (121-122) 7 320 2 Beds (123-124) 8 321 Opthalmology Minor OT 9 322 CSSD Room 10 323 Opthalmology OPD 11 Dr. Anandya Anuradha 12 324 1 Bed (125) 13 325 1 Bed (126) 14 326 1 Bed (127) 15 327 1 Bed (128) 16 328 1 Bed (129) 17 329 1 Bed (130) 18 330 1 Bed (131) 19 Nephro Plus Reception 20 Negative Room 21 Consultation Room 22 Rest Room 23 Duty Doctors Room 24 Dialysis Unit 25 Dr. Ashok Kumar Vaidya
  20. 20. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 20 Health Packages Offered by BMMSH Comprehensive Heart Check: 1. CBC 2. Blood Sugar (FNPP) 3. Urea 4. Creatinine 5. Sodium 6. Potassium 7. Lipid Profile 8. Liver Function Test 9. Urine Routine 10. Stool Routine 11. ECG 12. 2D echo 13. Chest X-ray 14. TMT 15. USG 16. Dietician Consultation 17. Cardiologist Consultation 18. Consultation With Physical Wellness Expert 19. Breakfast General Health Check (Below 40): 1. CBC 2. Blood Sugar (F&PP) 3. TSH 4. Creatinine 5. Lipid Profile
  21. 21. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 21 6. Liver 7. Function Test 8. Uric Acid 9. Urine Routine 10. Stool Routine 11. Chest X-ray 12. USG of whole Abdomen 13. Dietician Consultation 14. Physician Consultation 15. Consultation with Physical Wellness Expert 16. Breakfast Executive Health Check (40&Above): 1. CBC 2. Blood Sugar (F&PP) 3. Urea 4. Creatinine 5. Lipid Profile 6. Liver Function test 7. Uric Acid 8. HbA1C 9. Thyroid function test 10. Urine Routine 11. Stool Routine 12. ECG 13. 2D Echo 14. Chest X-ray 15. USG of whole abdomen 16. PFT
  22. 22. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 22 17. PSA 18. Pap Smear 19. Physician Consultation 20. Dietician Consultation 21. Breakfast Well Women Check-up: 1. CBC 2. Blood Sugar (F&PP) 3. Uric Acid 4. Urea 5. Creatinine 6. Total Cholesterol 7. Urine Routine 8. Stool Routine 9. Thyroid Profile 10. USG Pelvis 11. Pep Smear 12. Gynaecology Consultation 13. Dietician Consultation 14. Consultation With Physical Wellness Expert 15. Breakfast
  23. 23. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 23 Objectives 1. To understand the process of Marketing in Healthcare sector. 2. To attain healthcare campaigns organised by the Marketing department. 3. To observe the organising of Healthcare campaigns under the Marketing department. 4. To interact with doctors from other organisation for acknowledging the patient flow.
  24. 24. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 24 In-house training Visiting timing of the doctors in OPD DEPARTMENT DOCTOR NAME OPD OPD TIME INTERNAL MEDICINE 1.DR.RISHIKANT KUMAR 1 10:30am-12:30pm 2.DR.M.K BHADANI 1 1:30pm-3:00pm 3.DR.BRAJESWAR NATH SINGH 1 4:00pm-5:00pm 4.MANOJ KUMAR 1 5:00pm-6:00pm 5.DR.SHRUTI BHANDARI NARSARIA 515 10:00am-5:00pm GENERAL SURGERY 1.DR.(MAJOR) RAMESH DAS 2 10:00am-5:00pm 2.DR.ASHISH KUMAR 2 5:00pm-6:00pm NEURO MEDICINE 1.DR.ASHOK KUMAR 3 10:30am-12:30pm 2.DR.PRASEN RANJAN 3 4:00pm-5:30pm NEURO SURGERY 1.DR.SANJAY KUMAR 4 10:00am-5:00pm 2.DR.PATRICK P. MINJ 4 9:00am-5:00pm ENT 1.DR.AMBRISH KUMAR 5 11:30am-3:00pm 2.DR.ABHISHEK KUMAR 5 3:00pm-5:00pm OBS & GYNE 1.DR.SHABDIKA M LAL 6 12:00pm-3:00pm 2.DR.SWETA M LAL 6 9:00am-11:00am 3.DR.NIBEEDITA CHAKRABORTY 6 wed&sat 10am to 11am ORTHOPAEDIC 1.DR.PRAVEEN KUMAR SINHA 7 10:00am 5:00pm 2.DR.NILESH MISHRA 7 10:00am-1:00pm 3.DR.NITESH PRIYA 7 12:00pm-1:00pm 4.DR.ROHIT LAL 7 1:00pm-3:00pm 6. DR ANKUR SAURAB 7 9.00AM-5.00PM UROLOGY
  25. 25. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 25 1.DR.SAUMIK CHATTERJEE 12 10:00am-5:00pm 2.DR.ANUP KUMAR SAHU 8 9:00am-11:00pm 4.DR.RAJ KUMAR SHARMA 8 11:30am-12:30pm CARDIAC SCIENCE 1.DR.DEEPAK GUPTA 9 12:00pm-5:00pm 2.KUNAL HAZARI 10 9:00am-5:00pm PAEDIATRICIAN DR.RICHA RESHMI 8 WED & FRI(5:00PM- 6:00PM) DR.JOYTISH KUMAR 8 2:00PM-3:00PM NEPHROLOGY 1.DR.ASHOK KUMAR BAIDYA DIALYSIS 10:30am-1:30pm 2.DR. KRISHNA M SAHU OPD 8 3.DR.PRAGYA GHOSH PANT DIALYSIS 9AM-5PM OPTHALMOLOGY DR.ANINDYA ANURADHA 3RD FLOOR 9:00am-5:00pm GASTROENTROLOGY DR.AWINASH 11 10:00am-5:00pm PSYCHIATRIST 1.DR.CHANDRA KIRAN 8 9:00am-10:00am 2.DR. ANIL KUMAR 12:30PM-2:30PM
  26. 26. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 26 Key point that I have learnt in internal training at Bhagwan Mahavir Medica Superspecialty Hospital (BMMSH) in Out Patient Department (OPD). HELP DESK  I learn how to great the patient at the Help Desk.  I learn how to give a proper advice to the patient to reach an exact place he/she wanted to reach.  I learn how to tackle the patient in a proper manner.  I learn to give proper and right information about the doctors, they are in hospital or at leave.  I learn what should do and what shouldn’t do at Help Desk.  I learn how to find the patient with the Personal Registration Number (PRN) in the computer and give an exact location of the patient if he/she admitted in the hospital.  By looking the faces of the patient we noted that the patient is really happy with our services or not. OPD BILLING COUNTER  First of all the billing At OPD for the old and new patient should be done of the consultation to the Doctors.  Here the co-ordination between the patient to the doctors and vice- versa to be done.  After consultation with the doctors the prescription paper should be made Xerox for the future use.  Here we should learn the doctor’s timing for the patient help.  Here OPD check out also should be made so that all the equipment in the doctor room are available for the diagnoses.  List of the patient admitted in the hospital consent to the doctor can be generated by Hospital Management Information System (HMIS).  I learn to take appointment of the patient through telephonic system.
  27. 27. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 27 DIAGNOSTIC BILLING COUNTERS  Here all kind of billing related to diagnosis are to be done just like USG, EEG, ECG, ECHO, X-RAY,CT-SCAN, LAB-TEST etc.  Here all types of report are dispatched related to diagnostics.  Here all types of health check-up billing is also done.  Here Out Patient (OP) and Service Patient (SP) billing is also done.  Here Hotler Test billing is also done. ( Hotler test is a test related to 24Hrs Heart monitoring system)
  28. 28. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 28 Field Training Free Health Checkup Campaign Under BMMSH Date-27/05/16 Time-10:00 a.m. to 1 p.m Place- Medica Ramgarh, Jharkhand Guiding Heads- : Anup Avinash Ekka (Deputy Executive), Sanjeev Acharjee (Asst. manager- Trade Marketing), Name: Ravikant Medica Ramgarh
  29. 29. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 29 Doctors treating the patients in Medica Ramgarh during free Health checkup Camp. Dr. Ambrish Kumar MBBS,MS(ENT) Dr. Praveen kumar sinha MBBS, DNB(ortho) Dr. Anindya Anuradha MBBS, MS(Opthal) Dr. Shruti Bhandari Narsaria MBBS, MD (int. Medicine)
  30. 30. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 30 This camp had taken place at Medica Ramgarh was conducted By Sanjeev Acharjee (Asst. manager- Trade Marketing), Anup Avinash Ekka (Sr. Marketing Executive) and guided by Mr. Sandipan Karmakar. This camp was held basically to spread awareness about an opening of new branch of BMMSH now in Ramgarh that is Medica Ramgarh at Seota, Marar, Ranchi Road, Ramgarh, Jharkhand. These doctor was there for consultation over there in the camp.  Dr. Ambrish Kumar MBBS,MS(ENT),  Dr. Praveen kumar sinha MBBS, MS, DNB(ortho),  Dr. Anindya Anuradha MBBS, DO(opthal), MS(Opthal)  Dr. Shruti Bhandari (Gen. Medicine) Soft skills learned-  Why is it necessary to organise health check-up camps.  How to run a proper setup plan.  How to diagnose patients who are coming in the camp. No. of patients treated- 125
  31. 31. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 31 Free Health Checkup Campaign Under BMMSH Date-09/06/16 Time-10:00 a.m. to 1 p.m Place- NTPC PHC Tandawa, Chatra, Jharkhand Guiding Heads- : Sanjeev Acharjee (Asst. manager- Trade Marketing), Manoj Kumar Singh (Sr. Marketing Executive) Name: Ravikant NTPC & BMMSH organized Free Health checkup camp
  32. 32. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 32 Doctors treating the patients at NTPC PHC Tandawa , Chatra during free Health checkup Camp. Dr. Rahul Kumar Sinha MBBS, MS (Orthopaedic Surgeon) Dr. Shabdika Mayuri Lal MBBS, MD (OBS. & Gynaecology) Dr. Anju MBBS, General Physician
  33. 33. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 33 This camp had taken place at NTPC PHC Tandawa, Chatra, Jharkhand conducted By Sanjeev Acharjee (Asst. manager- Trade Marketing), Manoj Kumar Singh (Sr. Marketing Executive) and guided by Mr. Sandipan Karmakar. This camp was held basically to spread awareness about BMMSH Ranchi Jharkhand. These doctor was there for consultation Dr. Rahul Kumar Sinha MBBS, MS (Orthopaedic Surgeon), Dr. Shabdika Mayuri Lal MBBS, MS (consultant) Obs. & Gynae., Dr. Anju MBBS, General Physician over there. I also work with Dr. Shabdika Mayuri Lal MBBS, MS (consultant) Obs. & Gynae. With help of them I am registration of the patient those who refer to Medica Ranchi For further check-up And consultant. Here, I learn to handle the patient and give proper guidance to him. Soft skills learned-  Why is it necessary to organise health check-up camps.  How to run a proper setup plan.  How to diagnose patients who are coming in the camp. No. of patients treated- 175
  34. 34. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 34 Field Training at Ramgarh(Jharkhand) Time: 9:00 a.m. Date: 13/05/2016, 26/05/2016 & 11/06/2016 Place: Ramgarh, Jharkhand Mentors: Sanjeev Acharjee (Asst. manager- Trade Marketing), Anup Avinash Ekka (Sr. Marketing Executive) Name: Ravikant  Leaf let distribution on 13/05/2016, 26/05/2016 and 13/06/2016 with one of my friend Mr. Arun kumar at different place in Ramgarh for purpose of promoting of Medica Hospital Ramgarh through distribution of leaf let at various places such as Bijuriya, New Bus Stand, Subhash Chowk, Jhanda Chowk, Gola Raod, Thana chowk and Ranchi road. Including all the public places such as Bus stand, Taxi Stand, and railway station.
  35. 35. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 35  And also done Van promotion to some of the local area of the ramgarh about the camp organised by the Medica Ramgarh.
  36. 36. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 36  And also visit at least 40 Chemist shop and given leaf let to him and explain about the Medical hospital Ramgarh and tell him about the doctor coming in the camp on the particular days. Chemist shop visited in Ramgarh Sr. No. name of chemist shop Location 1 Neha pharma Bus stand 2 Adya Medical Hall Bijuriya 3 Health Medical Hall Bijuriya 4 Subham Medical Hall Bijuriya 5 Archna Medical Hall Bijuriya 6 Siddhartha Medical Hall Bijuriya 7 Ravi Medical Hall Bijuriya 8 Sagar medical Hall Bijuriya 9 Astha Medical hall Bijuriya 10 Good Health Subhash Chowk 11 Ramgarh medical Hall Subhash Chowk 12 Jivan jayoti medical Hall Subhash Chowk 13 Bihar medical Hall Subhash Chowk 14 Santosh medical Hall Subhash Chowk 15 Anshu medical Subhash Chowk 16 Hindustan Medical Hall Subhash Chowk 17 A to Z pharma Jhanda chowk 18 Shiva phrarma Jhanda chowk 19 Gyatri pharma Jhanda chowk 20 Rajendra pharma Jhanda chowk 21 M/S chand Medical Hall Jhanda chowk 22 Madrashi Medical Jhanda chowk 23 Sai Mediacal Hall Gola Road 24 Vinayaka Pharma Gola Road 25 G.G Medical Hall Gola Road 26 Hassan Medical Hall Gola Road 27 Jalaram Medico Gola Road 28 Prabhat medical Gola Road 29 Om medical Hall Gola Road 30 Manoj medical Hall Gola Road 31 Agarwal medical Hall Gola Road 32 New prakesh medical Gola Road 33 Medicine Home Gola Road 34 Vinit Medical Home Gola Road 35 Mata medical Hall Gola Road 36 New choudhary medical Gola Road 37 Komal Medical Thana chowk 38 Vijay medical Thana chowk 39 Vikash Medical Thana chowk 40 Sai Kirpa Medical Thana chowk 41 Kumar Medical Thana chowk
  37. 37. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 37 Positive Impact:  Maintaining a good repute.  Building up a good bond of relationship between the doctor and the healthcare organisation.  Making the doctor feel his importance to the organisation.
  38. 38. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 38 Field Training at Ranchi Time: 10:00 a.m. Date: 5/6/2016 Place: Ranchi, Jharkhand Mentors: Mukesh kumar panday (Senior Marketing Executive) Name: Ravikant I am working in ranchi our hospital will organise American heart association is going to conduct a basic life support training at medica due to this purpose I visited the Hospital of ranchi. I visited the doctor of hospital and gave invitation card to participate in BLS training. I was accompanied with my co-trainee and our mentor Mr. Mukesh Kumar Panday (Senior Marketing Executive). Essential Guidelines:  Invitation letter should be hand over to doctor or head of Hospital only.  Only selected Hospital should be visited. Soft-skills Learned:  How to establish a bond of trust between the respective organisation (BMMSH) and the Doctor.  To maintain a suitable code of language while speaking to the doctor.  To be formal and avoid being casual in front of the doctor.  Always be positive and avoid negative physical gestures. Hospital Visited:  CIP  RINPAS  CCL  RIMS  Seva Saden
  39. 39. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 39 Conclusion In BMMSH, Ranchi patient satisfaction can be achieved by providing them quality service whenever they need it. Patients demand good quality care and value for the money they spent. Hospital system defines roles, responsibilities, process and procedures within the organisation in order to ensure that staffs are able to do and carry out quality assurance activities. Failure to provide the quality services will indicate poor patient satisfaction and also erosion of the hospital by decreasing the number of patients day by day which is based on trust and confidence and confidence. So to satisfy the patients, good doctors should be included, good behaviour should be provided to customers and time management is necessary, but on the other hand Ranchi city is such a place where rich people are very few in number so it is quiet hard for the organisation to give superior quality of care to each and every individual. Being a student I am very much satisfied to work in such an organisation which has emerged itself as the a major healthcare delivery unit in Ranchi and parts of Jharkhand. It is an institute where patients are given the first priority, and it takes pride in treating the patients and caring them as an individual. I would like to show my gratitude to thank the organisation for providing me such a wonderful opportunity to gain the practical knowledge in the field of healthcare which is different from our theoretical knowledge.
  40. 40. HOSPITAL MARKETING INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 40 Bibliography In completing this project work, I have taken help from my mentors, who have helped me in all the ways possible. I have also taken reference from the web and broachers that were provided by the hospital authority. The images that are included in this project has been taken by me during in field training. Internet-  www.google.com  www.wikipedia.org  www.medicahospitals.in  www.medicaranchi.in Special Thanks-  Sandipan Karmakar (Sr. Manager Trade & Development)

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