Preparing for a Website Redesign | SEO Design

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Preparing for a Redesign Presented by: Taylor Pratt | @RavenPratt Raven Internet Marketing Tools imasocialtool.com

Two Key Ingredients Preparation Communication

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Analysis & info gathering ,[object Object]

What are we analyzing? ,[object Object],[object Object]

Possible Structural Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Microformats RDFa Microdata Open Graph Protocol

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The golden rule of analysis: ,[object Object]

[object Object],[object Object],[object Object],[object Object]

Benchmarking! ,[object Object],[object Object],[object Object]

What to Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object]

slideshare.net/raventools imasocialtool.com ,[object Object]

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Preparing for a Website Redesign | SEO Design

1. Preparing for a Redesign Presented by: Taylor Pratt | @RavenPratt Raven Internet Marketing Tools imasocialtool.com

2. Redesigns suck.

3. They’re destructive.

4. But it doesn’t have to be that way.

5. Two Key Ingredients Preparation Communication

6. The Redesign Process

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9. Prioritize! Search Engine Friendly Improve Conversion Rates Social Interaction Blog Subscribe Improve Profit Per Customer Attract More Links Improve Bounce Rate Blog Comments More Sales Leads Better Branding Increase Time on Site Larger Orders Primary Secondary Tertiary

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12.

13.

14.

15. Microdata Schemas Event Organization Book Movie Person Product schema-creator.org Review

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18. My 8 Custom Reports for Analysis

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29. User Testing | usertesting.com

30. Concept Feedback | conceptfeedback.com

31. Feedback Army | feedbackarmy.com

32. Silverback | silverbackapp.com

33. Loop11 | loop11.com

34. GTmetrix | gtmetrix.com

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36.

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38. Screaming Frog | screamingfrog.co.uk

39.

Editor's Notes

Think of OGP as schemas for Facebook

Preparing for a Website Redesign | SEO Design

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