Designing for Social Sharing Rashmi Sinha www.uzanto.com www.rashmisinha.com

browsing alone Attributed to PIMboula on Flickr: http://www.flickr.com/photos/pimboula/15256153/

Part I: Why NOW?

From Pew Internet Research, for US only

Just for fun! 34% men , 26% women 37% of 18-29 yrs old , and 20% of 65 and over go online, on any given day, just for fun… From Pew Internet Research, for US only

6.5 million people

WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine

240,000 users

Wells Fargo StageCoach Island

American Apparel

Part II Social presence (integration of GTalk with Gmail) Real time collaboration with text documents

DiggSpy: real time updating

Part II: What is social sharing?

Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.

Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina Reference: http://www.zengestrom.com/blog/2005/04/why_some_social.html

Coffee Dance performance Tomatoes

Part III: So you want to design for social sharing?

Forget the ipod!

Give up control This is messy!

Beyond hand-crafted IA

Plant the seeds, let people connect

Design for emergent architecture

Part IV: Some principles…

Why do people digg? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”

Wise Crowds: Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki

8. Most of all, allow for play

Questions? www.rashmisinha.com www.uzanto.com