1. Cultural protocols
& brand
internationalization
2021
Raquel
Camargo

2. - Introducing myself
- A Digital Marketer abroad
- Challenges
- International Communication and the
Business Environment
- Dressing
- Network
- Tips
Q&A
-
Agenda

3. I am journalist and I have a Master's degree focused in
Languages and Social Media.
I am a digital marketing specialist, and I have been managing
and executing projects for more than 10 years. I love helping
companies achieve global presence. I've worked as a B2B and
B2C executive in marketing, international operations and
globalization.
I already ran projects in Australia, United Arab Emirates,
Singapore, Brazil, etc. Now I live in Canada.
Also, I ran my own marketing consultancy agency and worked
as a University Professor and lecturer.
My speciality is bridging geography gaps at businesses, workers
and projects.
I enjoy creating the solutions that help people unite across
functions and locations.
About Raquel Camargo
linkedin.com/in/raquelcamargo/

4. Raquel Camargo is the Brazilian
entrepreneur who is talking to you
now
Biz Stone is an American entrepreneur
who is a co-founder of Twitter, among
other technology companies.
I have been sued by mistake

5. JOURNEY
From Minas Gerais, Brazil
Moved to Melbourne, Australia, to learn English
Went to Singapore to run a workshop about Digital
Marketing to student from Vanuatu
Moved to Dubai, UAE, to have more experiences
working with marketing & branding
Moved back to Brazil
Now, living in Toronto, Canada

6. www.inkaconsult.com -
www.borderlessprogram.com
www.raquelcamargo.com -
Auditing digital marketing strategies for
Business
Supporting professionals who are trying to
build a career abroad
Teaching in a Brazilian University, mentoring
new entrepreneurs and sharing ideas in
social media and lectures
My current work

7. CALCULATING A NEW ROUTE
Before I moved:
always sharing my personal
projects
travelling to present
projects (Uruguai, Peru,
Mexico)
When did I start?
How was it at the beginning?
Am I a "nomad”?
Finding out my professional
limitations to have a
strategical start abroad

8. CALCULATING ROUTES BETWEEN
MELBOURNE & DUBAI
Language
Stereotypes
Behaviour and spontaneity
Finding myself in another language (Raquel in Portuguese was
nice, but Raquel in English was boring)
Building a reputation from the zero after 30+
Different ways to sell, charge and contract (payments by hour,
monthly, etc)
Figuring out the size of expectations abroad
Main challenges in the first experiences dealing with an
international environment

9. THE DAY THAT I GOT MY FIRST
FORMAL JOB IN AUSTRALIA AS
A DIGITAL MARKETER

10. HOW DO YOU SELL
YOURSELF?

11. - INTERNATIONAL COMMUNICATION AND
THE BUSINESS ENVIRONMENT
- Becoming a guest speaker

12. - INTERNATIONAL COMMUNICATION AND
THE BUSINESS ENVIRONMENT
- Becoming a guest speaker
- Cases from different places:
ex: Vanuatu

13. DRESSING
- Challenges
- MELBOURNE x DUBAI
- Cultural differences about styles and
occasions

14. - INTERNATIONAL COMMUNICATION AND
THE BUSINESS ENVIRONMENT
- Marketing campaigns for Ramadan
- SEO for different languages
- Formal Dress Code during Summer in Dubai
- Dubai x Melbourne:
- Casual conversations: talking about family x talking about weekends
- keeping controversies apart
- Australians can use humour to diffuse conflict and terseness and in
business meetings. If you are prepared for this, you are less likely to be
offended
- Even at the first meeting, Australians often prefer to use first names rather
than titles.
- Business Cards in Dubai: it's nice have one side of your business card
translated in Arabia as a gesture of politeness.

15. - INTERNATIONAL COMMUNICATION AND
THE BUSINESS ENVIRONMENT
- Working creating a marketing plan for more than 7 territories

16. TO HAVE A NICE NETWORK
- Meetup.com
- Events about your field
- Events not about your field, where you are going to be the
"new one"
- Elevator Pitch
- Create your personal branding

17. TIPS TO WHO WANTS TO WORK ABROAD
- Understand about visas and immigration rules
- Plan a strategy knowing that you might have to deal with
low-paid work at the beginning
- Brush up on your teaching skills
- Check the possible cultural shock and if you can cope
with it
- Use glassdoor.com to check the company reputation & to
understand your market
- Keep your Linkedin updated

18. Cultural protocols
& brand
internationalization
THANK YOU!
www.instagram.com/raquel_camargo
www.linkedin.com/in/raquelcamargo/
QUESTIONS?