1. DISCBEHAVIORAL STYLES
FOR DIGITAL MARKETING
STRATEGIES
DUBAI | 2020 | MASTERCLASS
WWW.RAQUELCAMARGO.COM

2. linkedin.com/in/raquelcamargo
instagram.com/raquel_camargo
youtube.com/raquelcamargo
Journalist and Communicator (10+ years
experience)
Kind of a digital nomad
Holds a Master's in Language Studies
Digital Marketing professor and lecturer
Worked in Brazil, Australia, Singapore &
Dubai, supporting organizations in
multiple industries with their marketing
and communications struggles
Current living in Canada
Inka Digital Marketing founder
Serial entrepreneur
ABOUT RAQUEL CAMARGO
www.raquelcamargo.com

3. BEHAVIORAL
ANALYSIS FOR
DIGITAL
MARKETING

4. WHAT IS DISC
The DISC assessment was published by Wiley as
a non-judgmental tool used for discussion of
people's behavioral differences.
This theory was later developed into a
behavioral assessment tool by industrial
psychologist Walter Vernon Clarke.
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5. TELL ME ABOUT YOUR PROFILE
Have you done your DISC Test?
Share your results on the chat!
Y
O
U
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6. PEOPLE
ORIENTED
TASK
ORIENTED
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7. LET'S TALK ABOUT EACH PROFILE
Meanwhile, feel free to use the chat to share which adjectives and
behaviours you relate to and which ones are challenging to deal with
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8. DISC DOMINANCE (D)
A PERSON WITH A D STYLE
IS MOTIVATED BY WINNING, COMPETITION AND
SUCCESS.
PRIORITIZES ACCEPTING CHALLENGES, TAKING
ACTION AND ACHIEVING IMMEDIATE RESULTS.
IS DESCRIBED AS DIRECT, DEMANDING,
FORCEFUL, STRONG WILLED, DRIVEN,
DETERMINED, FAST-PACED, AND SELF-
CONFIDENT.
MAY BE LIMITED BY LACK OF CONCERN FOR
OTHERS, IMPATIENCE AND OPEN SKEPTICISM.
MAY FEAR BEING SEEN AS VULNERABLE OR
BEING TAKEN ADVANTAGE OF.
VALUES COMPETENCY, ACTION, CONCRETE
RESULTS, PERSONAL FREEDOM, AND
CHALLENGES.
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9. DISC DOMINANCE (D)
A PERSON WITH A D STYLE
UNIQUE ACCOMPLISHMENTS
NEW OPPORTUNITIES
SHOW PATIENCE
DISPLAY SENSITIVITY
GET INTO THE DETAILS
GOALS:
WILL NEED TO EXPEND MORE ENERGY TO:
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10. DISC INFLUENCE (I)
A PERSON WITH AN I STYLE
IS DESCRIBED AS CONVINCING, MAGNETIC,
ENTHUSIASTIC, WARM, TRUSTING AND
OPTIMISTIC
PRIORITIZES TAKING ACTION, COLLABORATION,
AND EXPRESSING ENTHUSIASM
IS MOTIVATED BY SOCIAL RECOGNITION, GROUP
ACTIVITIES, AND RELATIONSHIPS
MAY FEAR LOSS OF INFLUENCE, DISAPPROVAL
AND BEING IGNORED
VALUES COACHING AND COUNSELING, FREEDOM
OF EXPRESSION AND DEMOCRATIC
RELATIONSHIPS
MAY BE LIMITED BY BEING IMPULSIVE AND
DISORGANIZED AND HAVING LACK OF FOLLOW-
THROUGH
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11. DISC INFLUENCE (I)
A PERSON WITH AN I STYLE
AUTHORITY
PRESTIGE STATUS SYMBOLS
POPULARITY
GOALS:
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12. DISC STEADINESS (S)
A PERSON WITH A S STYLE
IS MOTIVATED BY COOPERATION,
OPPORTUNITIES TO HELP AND SINCERE
APPRECIATION
PRIORITIZES GIVING SUPPORT, COLLABORATING
AND MAINTAINING STABILITY
IS DESCRIBED AS CALM, PATIENT, PREDICTABLE,
DELIBERATE, STABLE AND CONSISTENT
MAY BE LIMITED BY BEING INDECISIVE, OVERLY
ACCOMMODATING, AND A TENDENCY TO AVOID
CHANGE
MAY FEAR CHANGE, LOSS OF STABILITY, AND
OFFENDING OTHERS
VALUES LOYALTY, HELPING OTHERS AND
SECURITY
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13. DISC STEADINESS (S)
A PERSON WITH A S STYLE
PERSONAL ACCOMPLISHMENTS
GROUP ACCEPTANCE
POWER BY MEANS OF FORMAL ROLES AND
POSITIONS OF AUTHORITY
KEEPING STATUS QUO AND A CONTROLLED
ENVIRONMENT
GOALS:
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14. DISC COMPLIANT (C)
A PERSON WITH A C STYLE
IS MOTIVATED BY OPPORTUNITIES TO GAIN
KNOWLEDGE, SHOW THEIR EXPERTISE, AND
PRODUCE QUALITY WORK
PRIORITIZES ENSURING ACCURACY, MAINTAINING
STABILITY, AND CHALLENGING ASSUMPTIONS
IS DESCRIBED AS CAREFUL, CAUTIOUS,
SYSTEMATIC, DIPLOMATIC, ACCURATE AND
TACTFUL
MAY BE LIMITED BY BEING OVERCRITICAL,
OVERANALYZING AND ISOLATING THEMSELVES
MAY FEAR CRITICISM AND BEING WRONG
VALUES QUALITY AND ACCURACY
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15. DISC COMPLIANT (C)
A PERSON WITH A C STYLE
OBJECTIVE PROCESSES
CORRECTNESS
RELIABILITY
GAINING KNOWLEDGE AND EXPERTISE
PERSONAL GROWTH
GOALS:
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16. SO, HOW CAN
WE USE DISC
ON DIGITAL
MARKETING?
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17. HOW YOU CAN
TAKE ADVANTAGE
OF DISC TO WORK
WITH DIGITAL
MARKETING
WWW.RAQUELCAMARGO.COM

18. HOW YOU CAN
TAKE ADVANTAGE
OF DISC TO WORK
WITH DIGITAL
MARKETING
Creating personas
Creating costumer journey
Analysing your lead's behaviour, predicting their way of
making decisions
Improving approach for sales
Using better approach on our social media content,
email marketing and relationship
Using business intelligence and data analytics tools and
applying your DISC knowledge
Listening and monitoring your target
Interacting strategically with leads and customers
Creating and adjusting your brand voice
Managing your team
Negotiating better
Looking for the right people to work with
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19. WWW.RAQUELCAMARGO.COM
linkedin.com/in/raquelcamargo
instagram.com/raquel_camargo
youtube.com/raquelcamargo
THANK YOU!
Keep in touch!