1. Ad Campaign Analysis
Coca Cola
By: Raquel Gallardo

2. General Aspects
• Type of service of products:
Gaseous drink
• Brand:
Coca Cola
• Campaign name:
Gana Viajes al Mundial

3. Slogan
• GANA VIAJES AL MUNDIAL
– This is because every coke you buy the tap has an
award, and you can win fights to the world cup in
Brazil. An now a days that is very popular, so it is
very attractive for all the people interested.

4. Creative Briefing
Target Audience:
Teenagers and
older people
Desired
positioning:
a Drink
Key promise or
benefit:
Refresh your day
Communication
code:
Emotion

5. Message Analysis
To drink this soda
What does it
said?
on internet, in the tv, also in the radio
How is it said?:
specially to teenager and older people that likes it.
Whom is it
addressed to?:
At the morning in a sunny day
When is it said?
In the beach
Where is it said?

6. Web Platform

7. Web Platform (cont.)

8. Campaign Video

9. Bad or Good Advertisement
• Right now is worldview because is something
that is popular at the time because of the
word cup.
• It is a great publicity because is a very
recognizable product.

10. Personal Opinion
Its shows fun
Its dynamic
It is very interesting
Its just for the world cup season
It has the ability to have the attention of all people.