Brian jeffcock collide_2014
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Collide 2014 presentation I touch on: -Lean startup -Design -Minimum viable dopeness -Other great things that will help you build better products. http://collidehalifax.com/sessions/how-to-build-products-people-love/
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Brian jeffcock collide_2014
- 1. brianjeffcock.com 1 Co-Founder & Designer @ Affinio www.affin.io Twitter: brianjeffcock IG: rapgamestevejobs Web: brianjeffcock.com Brian Jeffcock
- 6. brianjeffcock.com 6 Freelance Ross Simmonds
- 9. brianjeffcock.com 9 The web vs the built environment
- 20. brianjeffcock.com 20 300,000 paid users worldwide
- 22. brianjeffcock.com 22 Idea Feasibility Opportunity MVP Feedback Customer dev.
- 23. brianjeffcock.com 23 TAM Is it worth building?
- 24. brianjeffcock.com 24 Can we build it?
- 25. brianjeffcock.com 25 Does anyone want it?
- 26. brianjeffcock.com 26 Que Oue Snappi Oue Ideas
- 28. brianjeffcock.com 28 Basic industrial design + MVP App wireframe Renders Landing pages Place ads, drive traffic Tested pricing Get pre-orders Call & interviewed leads Process
- 37. brianjeffcock.com 37 Hardware = Expensive & longer iterations Market size was small Price was high Business model Recurring revenue issues +more Challenges
- 41. brianjeffcock.com 41 LinkedIn for Twitter Rational: ‧ Easier to make and sell (SaaS) ‧ Existing market + customers ‧ Lots of money in recruiting* *In theory
- 42. brianjeffcock.com 42 Validate market Competitors: They had tonnes of users and we could do it way better. Our unfair advantage: Custom NoSQL graph engine
- 43. brianjeffcock.com 43 We did some R&D (rob and duplicate)
- 48. brianjeffcock.com 48 Startup showcase 3rd place winner
- 49. brianjeffcock.com 49 HR = too niche. Applications in: Sales Marketing Recruiting Business Development Tactics HR
- 50. brianjeffcock.com 50 Tactics HR
- 52. brianjeffcock.com 52 TACTICSGROWTH TACTICS REPORT TACTICSCONNECT TACTICSSOURCE
- 59. brianjeffcock.com 59 List Exports (critical for growth)
- 60. brianjeffcock.com 60 New Users (daily)
- 66. brianjeffcock.com 66 Lessons Learned Do one thing well. Simple product = Less support. Talk to your users - find pain points. Remove all friction to help get to product market fit. Iterate fast. Track users using tools like Woopra/Mixpanel. Ask forgiveness not permission.
- 68. brianjeffcock.com 68 Team Hipster Hacker Hustler
- 69. brianjeffcock.com 69 Build Landing page Email signup form Twitter Blog MVP/Mockup Crowd funding/pre-order
- 70. brianjeffcock.com 70 Method Idea Feasibility Opportunity MVP Feedback Customer dev.
- 71. brianjeffcock.com 71 Business Steve Blank Eric Ries Ash Maurya Andrew Chen Dave McClure Marc Andreeson Ben Horowitz Paul Graham Brad Feld Mark Suster Sean Ellis Chris Sacca Jason Calacanis Crossing the Chasm Dan Martell Gary Vaynerchuk
- 72. brianjeffcock.com 72 Art & Design Rem Koolhaas Dieter Rams IDEO Stefan Sagmeister Brian Mackay Lyons Peter Zumthor David Ogilvy Jon Rafman Brad Troemel Louis Kahn Massimo Vignelli George Lois Chip Kidd Bjarke Ingels Aaron Draplin Nakai San
- 73. brianjeffcock.com 73 Steve Blank steveblank.com
- 74. brianjeffcock.com 74 Eric Ries startuplessonslearned.com
- 75. brianjeffcock.com 75 Ash Maurya practicetrumpstheory.com
- 76. brianjeffcock.com 76 Andrew Chen andrewchen.co MVP: (Eric Ries) Minimum Viable Product MDP: Minimum Desirable Product
- 77. brianjeffcock.com 77 “ Minimum Desirable Product is the simplest experience necessary to prove out a high-value, satisfying product experience for users ” - Andrew Chen MDP
- 78. brianjeffcock.com 78 Dave McClure 500hats.com 500 Startups Pirate metrics
- 79. brianjeffcock.com 79 Acquisition: Users come to the site from various channels Activation: Users enjoy 1st visit: “happy” user experience Retention: Users come back, visit site multiple times Referral: Users like product enough to refer others Revenue: Users conduct some monetization behavior Source: Dave McClure Customer Lifecycle
- 80. brianjeffcock.com 80 Final Thoughts
- 82. brianjeffcock.com 82 “ Don’t take advice from anyone who hasn’t done what you’re trying to do. ” - Dan Martell
- 83. brianjeffcock.com 83 “ If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God. ” - George Lois
- 85. brianjeffcock.com 85 “ Let me tell you one thing, In this world we are living in, 98% of everything that is built and designed today is pure shit. There’s no sense of design, no respect for humanity or for anything else. They are damn buildings and that’s it. ” - Frank Gehry
- 87. brianjeffcock.com 87 “ When I think of competition it’s like I try to create against the past. I think about Michelangelo and Picasso. You know, the pyramids. ” - Kanye West
- 88. brianjeffcock.com 88 THE END
- 89. brianjeffcock.com 89 Brian Jeffcock Co-Founder & Designer @ Affinio www.affin.io Twitter: brianjeffcock IG: rapgamestevejobs Web: brianjeffcock.com