The document provides 10 tips for getting customer experience (CX) onto the balance sheet from the perspective of a Chief Financial Officer (CFO). It recommends including social economics in return on investment calculations, ensuring organizational values are relevant and prioritized, gaining the CFO as an ally, focusing on community over departments, creating budgets proactively, using customer stories not just numbers, recognizing the value of customer data, aligning customer and CFO goals, managing metrics expectations, and using marginal gains to iterate quickly.