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Emailvision: I'm a spammer!

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Emailvision: I'm a spammer!

  1. 1. Who’s @ransbottyn ? Started a Social Media Agency I’m a consultant and Head of Think Media Digital
  2. 2. What’s Think Media? Some of our brands…
  3. 3. I’m a marketeer… Also knows as a spammer!
  4. 4. Spamming is easy! But how to convert your spam database into a profiled one? www.emailvision.com
  5. 5. Convert your data to knowledge by using email! www.emailvision.com
  6. 6. Emailvision Know your customer, consumer or visitor! www.emailvision.com
  7. 7. Relationship management Trust Relationships Knowledge Benefit Knowing his habits, likes, dislikes, movies, cuisine, birthda y… builds solid base for trust relationships. Data is king! Build better trust!
  8. 8. Smart Email Marketing From spamming to profiled targetting!
  9. 9. Emailvision Personnalisation www.emailvision.com
  10. 10. When? Create rules on the best time and content to send emails according to user behaviour, get higher ROI
  11. 11. What type of content? In the case Clint.be: does he like babes or not?
  12. 12. A/B Testing! Gert Verhulst: vrouwen mogen geen ballen hebben! Gert Verhulst doet een K3’tje! What’s generating traffic… and what’s not…
  13. 13. Emailvision Relevance www.emailvision.com
  14. 14. Offer personnalised and relevant content! Earning consent of the client is the starting point to build a solid relation
  15. 15. Analyse the reader! What browser and phone is reading our email? Results in Socio Demographic Group!
  16. 16. Target and Segment! Create smaller targeted lists Create client segments based on their behavioral data The smaller the list and the more the content is convincing, the more your recipients will interact with your messages: this will have an instant impact on your deliverability.
  17. 17. Emailvision Social Marketing www.emailvision.com
  18. 18. Email is your key to your social media! Email connects all elements of the marketing mix Email is the channel used to encourage users to come back to their favourite social network!
  19. 19. Social media and email marketing
  20. 20. Start Your Social Community More than 8000 fans in the first 48 hours Today over 52 000 fans on Facebook www.emailvision.be
  21. 21. twitter.com/ransbottyn facebook.com/ransbottyn linkedin.com/in/ransbottyn blog.ransbottyn.com cain@ransbottyn.com www.emailvision.com

Notas do Editor

  • Frommass mailingtoanalytic marketing
  • (About 294 billion emails are sent every day and about 106 billion of those can be classified as SPAM)There are 3 times more email accounts than Facebook and Twitter accounts combined.The total number of messages posted on Facebook and Twitter represents less than 0,5% of email traffic.

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