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What Goes
Around Comes
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SMX Israel 2013
By: Kalman Labovitz
Overview



First but not last         Setup - Ask
                           Questions




Decision Points            Tipping point
Who’s on First?
• Google.com might be updated first, but
  eventually it goes global
  – Panda on .com USA - February 2011
  – Panda English Internationally – April 2011
  – Panda All languages Internationally – August 2011
• Learn from the best - They are suffering
  today for their past shtick, eventually you will
  too…
Setup - Questions
• Are you local dependent?
• Is language across more than one country?
  – Are you targeting those countries?
• Multiple languages in one country?
Setup - Decisions
• TLD vs. Folder vs. Sub-domain language vs.
  Sub-domain country
                       Multi Country       Non-Multi
                                           Country
     Local Dependent   TLD for each        One TLD with sub-
                       country             domains per
                                           language

     Non-Local         One TLD with sub-   One TLD with sub-
     Dependent         domains per         domains or folders
                       language            per language
Examples
•   www.example.com              • www.example.TLD
•   www.example.com/CC-LANG/     • www.example.TLD/LANG/
•   www.example.com/CC/          • LANG.example.TLD
•   CC.example.com
•   CC.example.com/LANG/
•   LANG.CC.example.com

                       Key:
                       CC = Country Code
                       LANG = Language
Tips
• Avoid duplicate content
• Interlinking the right way
• Localize content
   – Example, Pants




         American                     English
          English
Contact Me
Email: kalman@rankabove.com
Twitter: @ffemtkl
LinkedIn: il.linkedin.com/in/kalmanlabovitz/
Company Website: www.rankabove.com

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RankAbove - SMX Israel 2013 - International SEO

  • 1. International SEO What Goes Around Comes Around SMX Israel 2013 By: Kalman Labovitz
  • 2. Overview First but not last Setup - Ask Questions Decision Points Tipping point
  • 3. Who’s on First? • Google.com might be updated first, but eventually it goes global – Panda on .com USA - February 2011 – Panda English Internationally – April 2011 – Panda All languages Internationally – August 2011 • Learn from the best - They are suffering today for their past shtick, eventually you will too…
  • 4. Setup - Questions • Are you local dependent? • Is language across more than one country? – Are you targeting those countries? • Multiple languages in one country?
  • 5. Setup - Decisions • TLD vs. Folder vs. Sub-domain language vs. Sub-domain country Multi Country Non-Multi Country Local Dependent TLD for each One TLD with sub- country domains per language Non-Local One TLD with sub- One TLD with sub- Dependent domains per domains or folders language per language
  • 6. Examples • www.example.com • www.example.TLD • www.example.com/CC-LANG/ • www.example.TLD/LANG/ • www.example.com/CC/ • LANG.example.TLD • CC.example.com • CC.example.com/LANG/ • LANG.CC.example.com Key: CC = Country Code LANG = Language
  • 7. Tips • Avoid duplicate content • Interlinking the right way • Localize content – Example, Pants American English English
  • 8. Contact Me Email: kalman@rankabove.com Twitter: @ffemtkl LinkedIn: il.linkedin.com/in/kalmanlabovitz/ Company Website: www.rankabove.com