Retail Management

1. Bajaj electronics

2. Bajaj Electronics a Retail store
 Retailing includes all the activities in
selling goods or services directly to final
consumer for personal , non business use
 “every sale of goods and services to final
consumer –food products, apparels, movie
tickets”

3. Process includes in Retail Management

4. Characteristics of Retailing
 It offers direct interaction
 Customer service
 Different forms
 More employment opportunities
 Sale promotions are different at this
point only

5. Available products
 Home appliances electronic
 Telecom products
 Photography equipment
 Kitchen equipment
 Computer hardware and peripherals
 Water systems

6. Associated Brands

7. Display techniques
 They mainly concentrate on product
differentiation and brand segregation
 All LED’s are connected with LAN
connection

13. Existing pricing
 Value pricing
 Time pricing
 Bundling
 Psychological pricing

15. Customer service
 Sales& Bajaj financial support executives they
briefly explain the product manufactured by various
brands and EMI facilities provided by them
 Bajaj electronics also offers Online portal for
customers to buy the products ,With flexible &
secure payment options
 Net Banking
 Cards

17. Offers and discounts
 Scratch card
 Bumper draw
 Seasonal/festivels
offers

18. Warrenty
 Bajaj Electronics is not liable for the Mis placements
of products or any violation of official warrenty
provided by the manufacturer
 It performs only a Third party sales between
customer and manufacturers

19. Financial Support

20. Major Competitors