How To Write Powerful Ads 2hour Wkshop

www.MYMResources.com www.AMGCRM.com www.MYMConsulting.com www.ComeBuyThisHouse.com

What We’ll Cover Today ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is MYM? ,[object Object],[object Object],[object Object]

What Does MYM Mean To You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Marketing Is Supposed To Do ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Characteristics Of High Performing Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Sales Paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Equation ,[object Object],[object Object],[object Object],[object Object],Interrupt + Engage + Educate + Offer = $$$

How To Write Powerful Advertising & Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s talk about writing powerful headlines

Headlines. The “Do” or “Die” of your Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Writer’s Workshop: Headlines ,[object Object],[object Object],[object Object],[object Object]

How to cram eight hours of classroom computer training into one easy 75-minute session…at your home or office. Doctors: put an easy $341,450 in your pocket every 12 months…without doing anything more than you’re doing right now. If You’re Reading This Ad, There’s A Good Chance That You’re Cold Calling Companies From This Book Trying To Sell Them Something. Ever Consider A Sales Job Where They Provide The Leads For You? The Writer’s Workshop: Headlines Say It In Plain English

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Writer’s Workshop: Headlines Headline Starters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Writer’s Workshop: Headlines Headline Starters - Questions ,[object Object],[object Object],[object Object],[object Object]

The Writer’s Workshop: Headlines Headline Starters - Numbers ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],The Headline Bank The Writer’s Workshop: Headlines

#114(b). CPA: Expertise, results, professionalism. Three Fairy Tales You’ll Hear From Small Business Accountants… Even Honest Ones. #136. Sporting Goods: Selection, advice, price, service. FREE Comprehensive Fitness Survey Allows You To Compare & Price Out 11 of The Most Popular Treadmills On The Market Today… Without Going To The Store and Without Talking To a Salesman. The Headline Bank The Writer’s Workshop: Headlines

#29. Investing: Quality, on-time, price, communication A Challenge To Investors Who Would Never Dream Of Letting Someone Else Manage One Of Their Accounts. #105. Home Builder: Quality, floor plan, credibility, price, location, amenities. Looking to Buy a New or Existing Tract Home? Not After You Watch This Special Video Report You Won’t. “ Last Year Over 1.1 Million Complaints & Lawsuits We’re Filed Against…” The Headline Bank The Writer’s Workshop: Headlines

Now It’s Your Turn! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Write Powerful Advertising & Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s talk about writing body copy

The Writer’s Workshop Action-Oriented Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Platitudes and generalities roll off the human understanding like water from a duck’s back. They leave no impression whatsoever.” -Claude Hopkins

Is It HB Oriented? Does It Pass The Test? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Evaluations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Evaluations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Evaluations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Evaluations ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing Evaluations - The Specificity Challenge - The results of Action-Oriented Writing are immediate, controllable & measurable. You will lower costs, increase results, and find more qualified prospects and sales.

How To Write Powerful Advertising & Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s talk about offers

The Offer - Asking For A Response - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writer’s Workshop Writing Level Evaluation (L-0 / L-5) ,[object Object],[object Object],[object Object],[object Object]

I Would Have to Be an Absolute Fool to Do Business With Anyone Else but You… Regardless of Price.

I f Your Marketing Is NOT Accomplishing This… Then It’s Under Performing and Can Be Improved Dramatically

Example: Moving Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Moving Company - The Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The purpose of their case was to tactfully expose the lack of integrity & ethics of their competitors.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: Moving Company

Example: Pool Tables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Pool Tables The Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The purpose of their case was to prove that their tables make operators MORE MONEY.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: Pool Table Manufacturer

The Results of MYM ,[object Object],[object Object],[object Object],[object Object]

Four Ways To Do Business With Us ,[object Object],[object Object],[object Object],[object Object],[object Object]

One-On-One Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing & Advertising Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The AMG Hopper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The MYM Seminars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FREE Resources ,[object Object],[object Object],[object Object],[object Object]

How To Write Powerful Ads 2hour Wkshop

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