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Gamification
In
Education
Randall Fujimoto
GameTrain Learning, Inc.
Gamification
In Education
•What
•Where
•Why
•How
What
Gamification
=
Adding a game layer to a
non-game process
What
Games We Play
http://www.youtube.com/watch?v=1AJpKt6UP08
What
Jesse Schell @ DICE 2010
http://www.youtube.com/watch?v=9NzFCfZMBkU
Gamification Industry
Statistics
• $242 million (2013)
$2.8 billion (2016)
$5.5 billion (2018)¹
• 70%+ of Global 2000
organizations - at least
one gamified application²
¹ M2Research (2013)
² Gartner Group (2011)
Where
•Everyday Life
•Home/Social
•Business
•Education
Everyday Life

Piano Stairs
Everyday Life

Speed Camera Lottery
Everyday Life

Subway Squats
Home/Social

Household Chores
Home/Social

Exercise/Fitness
Home/Social
SmileDrive
http://www.youtube.com/watch?v=ImFY-lSkCSM

Driving
Home/Social

Relationships
Business

Marketing
Business

Sales Team
Business

Leadership Training
Business

Employee Recognition
Education

K-12 Classrooms
Education

Higher Education
Education

Online Education
Why?
•Gameful Mindset
•Feedback
•Motivation
Gameful Mindset
• Play
Games = Goals + Rules + Play

• Growth Mindset
• Learn From Failure
• Flow
Feedback
•Competency-Based
•Standards-Based Grading
•Constant Formative Assessment
•Digital Badges
Motivation
• Extrinsic
(Points/Badges/Leaderboards)

• Intrinsic
• Intrinsic > Extrinsic
Motivation
Malone and Lepper
•Challenge
•Competence
•Control
•Fantasy
•Competition
•Cooperation
•Recognition
Motivation
Self-Determination Theory
•Competence
•Autonomy
•Relatedness
Motivation
Daniel Pink’s “Drive”
•Autonomy
•Mastery
•Purpose
How
Methodology
•Learning Objectives
•Rules, Goals, Play
•Intrinsic Motivators
•Start Small and Iterate
How
Ideas
•Team Challenges
•Narrative
•Creative Freedom
•Feedback Mechanisms
What
Gamification

≠
Game-Based Learning
What
Gamification
For Behavior Change

For Learning

GAME-BASED LEARNING
•Educational Games
•Video Games
•Game Design Projects
•Sandbox Games
•Transmedia Games
•Gamification For Learning
“Learn & Think
like a
GAMER!”
Gamification
In Education
Randall Fujimoto
GameTrain Learning, Inc.
randall@gametrainlearning.org
www.gametrainlearning.org
Twitter: @gametrainlearn

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Gamification In Education

Editor's Notes

  1. Gamification – mainstream since around 2010 but concept has been around forever
  2. http://www.youtube.com/watch?v=1AJpKt6UP08 Examples: Walking home - not stepping on lines Waiting in line – pick the fastest vs. some other person Shaving – finish in 10 min
  3. Jesse Schell, Carnegie Mellon University + videogame designer http://www.youtube.com/watch?v=9NzFCfZMBkU
  4. http://pando.com/2013/11/19/this-is-not-a-game-why-gamification-is-becoming-a-multi-billion-dollar-way-to-motivate-people/ http://www.getmoreengagement.com/gamification/12-surprising-gamification-stats-for-2013
  5. http://www.youtube.com/watch?v=SByymar3bds
  6. Sweden Initiative of Volkswagen to research fun (The Fun Theory) http://www.youtube.com/watch?v=SByymar3bds
  7. Sochi Olympics, Russia http://www.youtube.com/watch?v=SByymar3bds
  8. http://www.youtube.com/watch?v=ImFY-lSkCSM
  9. Loyalty programs – credit cards, airlines
  10. Lee Sheldon
  11. Scholar’s Quest – Columbia Teacher’s College Reality – USC Film School
  12. Scholar’s Quest – Columbia Teacher’s College Reality – USC Film School
  13. Kevin Maroney (2001), game developer – Games = Goals + Rules + Play
  14. Extrinsic rewards can lower performance/enjoyment of activities that are already intrinsically motivating Margaret Robertson - pointsification
  15. http://www.youtube.com/watch?v=9NzFCfZMBkU