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A) You Need a Handful
of Diverse Links to Rank the Original Version I’m almost there. A few more links would likely get me into the top 3
B) You Can’t Reach this
Platform’sAudience as Effectively through Other Means If I want to reach web designers & UX folks, there’s no better way than getting an article on SmashingMagazine Via Smashing Magazine
C) Content Reach is More
Important than Direct Conversions I could have put this on my own blog, but even if Lifehacker’s version outranks my original, it will reach a vastly broader audience
D) Republishing Is Your Best
Chance to Stay Competitive / Top-of-Mind Anytime you see months or years in search suggest, it’s likely that an older piece won’t rank competitively against a newer one.
Concept: A remarkable piece of
timely content, updated at regular intervals Keys to Execution: Content is initially compelling, useful, & relevant Can be reproduced w/ continually valuable results Change over time makes subsequent versions even more compelling
Keys to Execution: Content is
useful/interesting to multiple geographies It’s possible to get relevant/high-quality info to satisfy each local audience Local competition hasn’t yet dominated the space Concept: Geo-focused or single-language content that can be expanded to new regions
Keys to Execution: Broad enough
quantity of data/content to warrant multiple pieces based on the original source Niche has a healthy supply of interest & publishers Helps if new/unique info is being discovered/revealed over time Concept: Expansive content that has numerous sub-content opportunities
Keys to Execution: You can
ensure your original ranks in Google You’re OK losing some links/citation/control of experience in exchange for eyeballs External editors will accept a copy of your work Concept: Replicate popular/timely/relevant content on other publishers’ sites