1. The Evolution of SEO OpportunityHow changes in search engines and the growth/merging of inbound marketing have given rise to a host of new channels and tactics for search marketers. Download at http://bit.ly/seoevolution Rand Fishkin, CEO & Co-founder, SEOmoz | August 2011

2. makes SOFTWARE!! We don’t offer any consulting.

3. Search is Still Big (and Growing)

4. Search Currently, there are more than 3 billion searches/day on Google Data via Google’s occasional public statements and some inference (for 2006 + 2009)

5. Social is rising fast, but search is solidly in the lead. Via http://searchengineland.com/top-internet-activities-search-email-once-again-88964

6. Evolution of Google’s Results

7. Google SERPs 1997-2007

8. Google SERPs Today

9. Tomorrow?

10. New & Exciting Opportunitiesin the Search Results

11. Local/Maps Results

12. Images

13. Videos

14. Rich Snippets

15. Social Annotations in the SERPs

17. Local/Maps Results

18. A Completely Different Algorithm Different metrics and best practices to get in the local “pack” results vs. standard organic rankings http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

19. Business Registration Required http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.google.com/local/add/promowill get you to Google’s Places addition page

20. Consistency of Citations is Critical These results exclude pages that contain the correct address (and may need fixing) Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

21. Citation Discovery Just Got Harder Luckily, there are ways to work around this: http://www.seomoz.org/blog/how-to-research-local-citations-after-google-removed-them-from-places http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

22. For Reviews, Quantity > Quality For full details, check out http://www.davidmihm.com/local-search-ranking-factors.shtml - the industry’s best resource on the topic. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

23. Video XML Sitemaps &Video Results

24. The “Long Tail” of Video Sites Long tail of video sites get 50% of all online video traffic/views! http://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/

25. Google’s Video Results Get High CTR We’ve seen rankings on a video result in position #3+ produce more clicks than the #1 result in some cases. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

26. Any Page with an Embedded Video Can Rank The video doesn’t need to be self-hosted, either. It’s fine to simply have a video on the page (even a YouTube embed) and still get the video snippet. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

27. You Don’t Need to Use YouTube None of these come from YouTube, but from independent, non-video specific sites where a video has been embedded. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

28. Video XML Sitemaps are Key Google provides good information on how to do this here: http://www.google.com/support/webmasters/bin/answer.py?answer=80472 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

29. Wistia is My Favorite Video Host http://www.wistia.com will let you point the embed of the video back to your own page, creates video XML sitemaps for you and provides awesome statistics. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

30. Rich Snippets & Schemas

31. Star Ratings There is a Wordpress plugin that can help enable this, or you can custom build and submit to Google. http://code.google.com/p/gd-star-rating/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

32. Meta Data LinkedIn’s use of rich snippet data means an extra line and a greater ability to see if that’s the result I want right from the SERP. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html This data can be applied to recipes, people, products, movies, music and more.

33. Image/Video Snippets / Schemas Between http://www.google.com/support/webmasters/bin/answer.py?answer=99170 and http://www.schema.org/docs/schemas.html, the engines support a wide variety of annotations http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

34. Rel=Author I’m guessing this gives a substantially higher click-through rate, too. Yoast has a great piece for those using Wordpress here: http://yoast.com/wordpress-rel-author-rel-me/ and this one’s good too: http://anthonyvbrunetti.com/marketing/google-rel-author-infographic-how-to-implement/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

35. Social Annotations & Social Ranking Boosts in the SERPs

36. These are results from Google’s “social” search tool (using the parameter in the lower left-hand corner in red). You must be logged into a Google+ enabled account to get this. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

37. Social Annotations from Your Network in “Regular” Search Results As great as http://www.everywhereist.com is, it doesn’t rank page one for this query unless I’m logged in and following Geraldine on Twitter. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

38. Grow Your Social Network to Reach Searchers Geraldine’s blog is awesome, but it would never rank on page #1 for this query without the power of the social connection. Check out http://www.slideshare.net/randfish/merging-of-search-social-wappow for more on how search engines and social media are mixing together.

39. The social connections appear to influence rank ordering. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html These annotations undoubtedly increase CTR, particularly if the source is trusted.

40. Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account! When Google starts using latent (rather than active) network connections, social becomes even more powerful. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

41. Google Has Deep Social Network Spidering Notice that Google crawls through one network to discover connections 2-3 “hops” away on another. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Read more here http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings and see your socially connected data via http://www.google.com/s2/search/social?hl=en#socialcontent

42. There are a Lot of Social Networks at Scale Users: 10mm 750mm 200mm 120mm 10mm Users: 14mm Millions 14mm 6.5mm

43. Google+ A New Front in the Search & Social Mix

44. +1s in the SERPs Hello Social Proof! These +1 counts only seem to show when a page has 500 or more +1s. More - http://searchengineland.com/confirmed-google-showing-1-counts-to-logged-out-users-82800 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

45. 9,737 followers on Google+. 1,708 followers on Facebook. You can see more about the Google+ product via their demo here - http://www.google.com/intl/en/+/demo/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

46. Google+ Still Has a Lot to Learn About Social Facebook URL Facebook.com/Rand.Fishkin Twitter URL Twitter.com/randfish Google+ URL plus.google.com/u/1/111294201325870406922 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Google themselves recommend usable, descriptive URLs, but fails on +

47. Sharing on Google+ is a Bit Different Via http://crosscutcommunications.com/wp-content/uploads/2011/07/Extendedcircles-2-1024x625.jpg http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

48. Mentions are Useful, but a Bit Hidden Go to “Notifications” then use the menu to select “Mentions” This, sadly, means that, at least for now, mentioning someone on Plus won’t get their attention the way it can on Twitter http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

49. Google+ is Becoming Google’s Primary Social Connector in Search Results This, sadly, means that, at least for now, mentioning someone on Plus won’t get their attention the way it can on Twitter http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

50. Search is Bigger than Classic SEO (and the responsibilities of SEOs have been upgraded)

52. Blog: www.seomoz.org/blog

53. Email: rand@seomoz.org