Rand Fishkin's presentation from Be-Wizard! San Marino, March 2011 on social media marketing to benefit direct traffic and SEO.

1. Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings Rand Fishkin, SEOmoz CEO, March 2011

2. At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.

3. Where Does Social Media Traffic Originate?

4. Facebook http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.benphoster.com/facebook-user-growth-chart-2004-2010/

5. Twitter http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682

6. Q+A Sites http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.quora.com/How-many-people-use-Quora

7. Blogs http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www1.emarketer.com/Report.aspx?code=emarketer_2000570

8. Social News / Bookmarking http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/

9. Is Social Traffic Worthwhile?

10. Direct Value of Visits http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.nytimes.com/2011/02/11/business/media/11search.html

11. Direct SEO Impact Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it? Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

12. Citations & References Citations almost always lead and exceed straight links http://www.seomoz.org/labs/blogscape

13. Branding via Exposure to a New Audience http://www.quora.com/SEOmoz

14. 2nd-Order Awareness Impact via Social Sources http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products

15. How Can Social Sources Influence SEO?

16. Direct Effect for Twitter / Facebook http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

17. Possible Effects from LinkedIn / Google Buzz http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330

18. Influence the Influencers to Link + Share http://news.ycombinator.com/

19. Create Direct Links in Social Profiles/Publishers http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier

20. Clickstream Data http://www.flickr.com/photos/dullhunk/3677405185/

21. Where to Participate on the Social Web

22. Facebook http://www.facebook.com/SEOmoz

23. Twitter http://twitter.com/seomoz

24. LinkedIn http://www.linkedin.com/company/seomoz

25. YOUTube http://www.youtube.com/watch?v=k7BWCgvebdI

26. StumbleUpon http://stumbleupon.com

27. Wikipedia http://wikipedia.org

28. Blogs http://blogsearch.google.com/

29. Forums http://boardreader.com/

30. Social News Sites http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed

31. Q+A Sites http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.readwriteweb.com/archives/question_and_answer_sites.php

32. Document Sharing Sites http://scribd.com, http://docstoc.com and http://slideshare.net

33. Emerging Social Properties http://www.foursquare.com

34. Emerging Social Properties http://namesake.com

35. Emerging Social Properties http://path.com

36. Emerging Social Properties http://trunk.ly

37. Best Practices for Social Marketing

38. Start with Great Content People Will Want to Share http://www.seomoz.org/dp/engineer-page

39. Use Sharing (and SEO) Friendly Formats http://www.google.com/search?q=refer+an+engineer

40. Choose the Right Communities http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz

41. Create Robust Profiles https://profiles.google.com/randfish/about

42. Be Consistent Across Mediums Hot tip – search for other strong social participants in your industry to find profile opportunities

43. Contribute High Quality Content http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine

44. Link Drop Authentically http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers

45. Be Cautious With Anchor Text http://www.nytimes.com/2011/02/11/business/media/11search.html

46. Create + Leverage Offline Relationships http://www.flickr.com/photos/seomoz/sets/72157625661324746/

47. Examples of GreatSocial Media Marketing in Action

48. Virgin America http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/

49. Old Spice http://mashable.com/2010/07/15/old-spice-social-media-campaign/

50. Mixtent http://www.mixtent.com

51. Unbounce http://www.unbounce.com

52. Oyster Hotels http://www.oyster.com/hotels/photo-fakeouts/

53. Great Case Studies from Radian6 http://www.radian6.com/resources/library/category/case-studies/

55. Blog: www.seomoz.org/blog

56. Email: rand@seomoz.orgYou can now try SEOmoz PRO Free! http://www.seomoz.org/freetrial

58. How Social Media Can Add Value to a Company

59. How Social Media Can Influence Search Engine Rankings

60. Where + How to Participate in Social Media Marketing

61. Examples of Great Social Campaigns