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Bookmarking Store Content Fashion 101
Content “Best of” Content Awards + Badges Value Proposition Key Product Powered by Facebook Likes/Shares via oAuth Created by Editors + UGC Reviews/Ratings Editors Answer Tough Fashion Qs w/ Graphics Awards Best Fashion via FB Photos/Tagging Widgets for Users + Badges for Stores/Brands that Earn High Ratings Help Men Look Their Best Store that Learns Based on What You + Your Friends Like/Rate/Buy
Journalists who participate on the
web are often far easier to connect with than those who don’t. If you’re bootstrapping, use social sites to make your media contacts. #1: Media Outreach for Launch(es) Searching Quora (via Google) Searching Twitter (via FollowerWonk) Searching LinkedIn
By tagging people and clothing
in photos, you alert both individuals and brands to your presence on Facebook. To see the photo… They have to first “like” your page/brand! #2: Event Photography + Facebook Tagging
Using some basic queries at
sites like http://twitter.com http://quora.com http://answers.yahoo.com, etc. can reveal huge direct marketing opportunities. #3: Answer Burning Questions Socially
Hundreds of links and tens
of thousands of visits are available if you use the right, “hot” technology to build your site. Query e.g. http://www.google.com/search?q=html5+gallery #8: CSS + HTML5 Gallery Submission
The process is simple, but
the execution is hard. You need a data-driven but empathetic, high quality writer to do outreach individually + personally. #10: Store/Brand Outreach Campaign Use a non-personalized, geo- agnostic query like this, then find smaller brands appearing on page 3-100 of results. Then find individual shops/stores in major markets by using the location setter in Google Search
The primary goal of outreach
should be to get your brand in that person’s head. Then, if you execute well enough on the product side, you’ll earn links, tweets, shares, likes, etc. naturally. #10: Ask Not What They Can Do For You… Make this link a landing page explaining value proposition for contributors + retail stores.
8 Tools for Measuring +
Improving: My recommended metrics + data tools for building a repeatable, scalable process for Haberdashing.
Problem w/ video is it’s
hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way. #6: Wistia Video Analytics
If you use shortened URLs
on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps) #7: Bit.ly PRO for Short URL Tracking