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How to Earn Traffic
       (without selling your soul)



Rand Fishkin | CEO



            http://bit.ly/trafficwithsoul
There’s a War Going On
Aggressive Marketing
  vs. Authenticity
Aggressive Marketing
    Demands…
Keyword-Stuffed Posts
    Just for SEO
Content Writers Aren’t
Particularly Interested In
Shoving Out More
  Posts to Meet
 Traffic Quotas
Following People on Twitter Just
to Get them to Follow You Back
Begging for Links
  and Shares
Submitting
Your Site and
   Posts in
Artificial Ways
Repetitive Social Shares to
 Reach a Bored Audience
Doing
 Distasteful
Things Just
  to Earn
   Future
Favors From
   Others
Pushing Visitors to
“Subscribe” or “Follow”
Cold-Emails for Guest
   Posts or Links
That Stuff Sucks
Authentic Blogging is
      About…
Being You
Writing About What
    Excites You
Promoting Only
Those Things that
  Truly Capture
  Your Interest
Developing Relationships
  with People You Like
We Can Solve This
    Problem
Have Your Cake…
And Eat It, Too
Let’s Talk
 About
Authentic
Marketing
(No. It’s not an oxymoron.)
The Strategy…
Connect Your Passions
With What Your Audience Needs
Discover the Intersection of
Content You’re Excited About
And
Content
 That
Excites
Others
Build a Brand With
These Three Qualities:
#1:
 Loved
(specifically by
     you)
#2: Unique
#3: Memorable
Commit Yourself to Trying
And Failing
Again and
Again and
 Again.
The Tactics…
Don’t Stuff Keywords and
Don’t Write for Keywords
But When You Write Something,
Check if There’s a Searched-for
      Phrase to Include
Don’t Write 3X a Day Just
  to Get More Traffic
Do Commit to a
Consistent Schedule
Don’t Follow People on Twitter
  Just to Get a Follow-Back
Do Interact w/ Influencers
Whose Content You Like
Do Keep a High
Signal:Noise Ratio
Don’t Beg for Links or Shares
Do Make it Easy for Others
   to Share Your Work
Don’t Submit
 Everything
 You Publish
to Every Site
  Possible
Do Make an Effort to
Promote those Special,
   “1 in 100” Posts
Don’t Repeat
   Social
Promotions if
   You’re
Uncomfortable
Do Know that Only 10-20% of Your
Followers/Fans are Online at Any Given Time
Don’t Join Every Network
     Under the Sun
Do At Least Have a
         Presence on These:


Users:    90mm   850mm   200mm   120mm   12mm
Do Share Your Posts on
Your Top 2-3 Networks
Don’t Share Stuff
 You Don’t Like
  Just to Earn
 Followers/Fans
Do Share Stuff You Find
Amazing & Worthwhile
     (and find more of it)
Don’t Do Distasteful Favors Just
  to Get “You-Owe-Me-Ones”
Do Be Generous to Others and
 They’ll Be Generous to You
Don’t Push People to
Subscribe / Follow / Share
Do Make it Easy
 to Find Those
    Features
Don’t Cold Email
for Guest Posts
Do Build Relationships and Let Your
  Friends Know You’re Interested
But Rand…
I’m Not a
Professional Marketer
You Don’t Need to Be.
I Don’t Have Time for
     Marketing
20 Minutes per Post
    is All I Ask
I Can’t Really
Do This; Can I?
This is when Geraldine started her blog
This is where people usually give up.
Past 3 months are averaging 3.5K visits/day
You Can Do It.
p.s. SEO 101 For Travel Bloggers




http://www.seomoz.org/blog/seo-101-for-travel-bloggers
Rand Fishkin | CEO




@randfish
www.seomoz.org/blog
rand@seomoz.org



     http://bit.ly/trafficwithsoul

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