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Not invented here: cross-industry innovation (book outline)

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NOT INVENTED HERE
cross-industry innovation - www.crossindustryinnovation.com

What can a hospital learn from a hotel?
How can a car manufacturer use tools from the games industry?
Where can a chemical company apply principles from a festival organiser?


Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context. The potential of ideas and approaches from other areas is tremendous, still only very few organisations apply cross-industry innovation strategies in any kind of structured way.

Not invented here provides you with cross-industry innovation strategies and tools to increase your 'match sensitivity’ (the ability to make more effective connections) and see the opportunities available.

This inspirational, illustrated business book presents strategies & tools for cross-industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches, and cases that you can apply in your own industry.

The chapters of the book’ Not invented here':
1. Cross-industry innovation
2. The art of questioning
3. Someone else has solved your problem
4. Inspiring industries & smart sectors
5. WWxD? What Would x Do?
6. Your business challenges
7. The power of the unexpected
8. Remix your industry
9. Go out(ro)

This book aims to be a joyful guide, using inspiring stories, challenging thoughts and many practical tools. From cover to cover or at random: no matter how you dive in, insights are bound to arise.

The authors -Ramon Vullings & Marc Heleven- would like to invite you to this quest called cross–industry innovation, learning from other sectors, not just to think outside the box — but even more importantly — to think outside of your industry. Ramon & Marc hope to inspire and enable you by developing your match sensitivity to make even better connections.

More info on the website: www.crossindustryinnovation.com

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Not invented here: cross-industry innovation (book outline)

  1. 1. NOT INVENTED HERE cross-industry innovation RamonVullings.com @RamonVullings
  2. 2. www.crossindustryinnovation.com Based on the book:
  3. 3. NOT INVENTED HERE cross-industry innovation RamonVullings.com @RamonVullings
  4. 4. 1. Cross industry innovation 2. The Art of Questioning 3. Someone Else Has Solved Your Problem 4. Inspiring Industries & Smart Sectors 5. Say, WWxD? What Would x Do? 6. Your Business Challenges 7. The Power Of The Unexpected 8. Remix Your Industry 9. Go Out(ro)
  5. 5. the lessons from other sectors
  6. 6. the lessons from other sectors
  7. 7. BMW’s iDrive system was transferred from the game industry
  8. 8. Nike Shox shoes were adapted from Formula One racing shock absorbers
  9. 9. cross industry innovation There still is so much potential to learn!
  10. 10. cross-industry innovation Cross-industry innovation is the clever way to jump start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
  11. 11. www.21Lobsterstreet.com products & services process business model strategy culture (how we innovate)
  12. 12. Gamechanging? going from Best practices to Next practices
  13. 13. Customers are already fully cross-industry focussed…
  14. 14. The 10 commandments: “Thou shall not steal !” We want NEW things! We are proud of our ‘own’ ideas We don’t want the ‘trouble’ of fact finding and rather start with idea finding We don’t want to build upon other peoples ideas
  15. 15. HOW ?
  16. 16. increase your match sensitivity 3
  17. 17. 3 steps: Concept Combine Create
  18. 18. “The difficulty lies not in the new ideas... …but in escaping from the old ones.” - John Maynard Keynes
  19. 19. “You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” - Naguib Mahfouz
  20. 20. Combine
  21. 21. Analogies ?!? Business Synonyms
  22. 22. Business Synonyms
  23. 23. Sales = Transaction = Delivery = Promise = Relief = Wonder = Success = Dream come true = Story = Transfer = Auction = Business = Buying = Trade = Deal = Demand = Marketing = Merchandising = Vending machine = Acquiring = Commercialism = Free market = Game = Bargaining = Production and distribution = Exchange = Undertaking = Handover = Peacocking = Advertising = Free samples = Call to action = Persuasion = Contracts = Win-win = Capitalizing = Competition = Agreement = Consensus = Cooperation = Harmony = Highest bid = Sell-out = Sell-off = Offering = Negotiation = Pull = Retail = Wholesale = Sweet talk = Hustle = Close the deal
  24. 24. 1 Enrich Customize Take 1 element Learn Adapt Enhance Experiment Integrate Modify Reimagine …
  25. 25. WWxD? What Would x Do?
  26. 26. 3 Survival of the fitting! (not fittest)
  27. 27. Use the cross-industry tools from the book and on the website: www.crossindustryinnovation.com
  28. 28. the lessons from other sectors: gamechanging insights on how to DESIGN innovation @RamonVullings
  29. 29. the authors
  30. 30. Want to go cross-industry? www.crossindustryinnovation.com Pre-order the book:

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