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role of media in pakistan
role of media in pakistan
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Role of media in Pakistan

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Role of media in Pakistan

  1. 1. ROLE OF PAKISTANI MEDIA “Media is a double edged sword. It has its benefits, it has its vices”
  2. 2. age of information explosion Turning the world in a Global village
  3. 3. MEDIA • Means of communication • The storage and transmission channels or tools used to store and deliver information or data.
  4. 4. A method or way of expressing something expression A demonstration of how you feel and think
  5. 5. • Human rights education • Building the society • Aware us from social and economic levels • Agendas of Public
  6. 6. MASS MEDIA Large audience major source of providing news and entertainment “Media is the means of catharsis and is must for normal living” Aristotle
  7. 7. • Thinking mode of any society
  8. 8. How media has grown? • Government was compelled to permit the freedom of media. • Literacy rate • Arrival of cable operators / network and its growth held division. • Government policies played a vital role. (Musharraf Era) • Private sector was involved and posed challenge to state media.
  9. 9. • Launched channels of print groups • Acting as a “watch-dog” on actions of the state. • Discussion of un-touched subjects.
  10. 10. Impacts of Media • Level of Awareness. • Development Efforts of State Programs like “Parha Likha Punjab”, “ Benazir Income Support Program” • Development of Public Opinion • Helps in Educational Efforts AIOU courses • Supports Democracy • Support to Public Issues / Affairs.
  11. 11. • strengthening development in Pakistan. • Media has given voice to neglected element of society. • Media has become entertainment industry; it satisfies all segments, age groups of our society
  12. 12. NEGATIVE ROLE • Consumerism • Westernization • Not Developing National Image • False Values • Exaggeration • Overloaded with Information

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