Factors influencing consumer behavior

1. Strategies Affecting Consumer Behavior  By G.Kolanchinathan M.Phil Research Scholar PG & Research Department of Commerce Jamal Mohamed College –Trichy - 20

2. Consumer behavior : refers to the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption Consumer market : refers to all of the personal consumption of final consumers

3. Strategies Affecting Consumer Behavior A. Social factors B. Cultural factors C. Economic factors D. Personal factors E. Psychological factors

4. A: Social Factors: • Reference Group • Family • Role & status B: Cultural Factors: • Culture • Sub-culture • Social Class C: Economic Factors: • Personal Income • Family Income • Savings • Consumer Credit • Other Economic Factors D: Personal Factors: • Age • Occupation • Income • Life Style E: Psychological Factors: • Motivation • Perception • Learning • Beliefs &Attitude

5. A: Social Factors : • Reference Group • Family • Role & status

6. B: Cultural Factors: • Culture • Sub-culture • Social Class

7. C: Economic Factors: • Personal Income • Family Income • Savings • Consumer Credit • Other Economic Factors

8. D: Personal Factors: • Age • Occupation • Income • Life Style

9. E: Psychological Factors: • Motivation • Perception • Learning • Attitude

Factors influencing consumer behavior

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Factors influencing consumer behavior

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