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Strategies Affecting Consumer
Behavior
 By
G.Kolanchinathan
M.Phil Research Scholar
PG & Research Department of Commerce
Jamal Mohamed College –Trichy - 20
Consumer behavior : refers to the buying
behavior of final consumers—individuals
and households who buy goods and
services for personal consumption
Consumer market : refers to all of the
personal consumption of final consumers
Strategies Affecting
Consumer Behavior
A. Social factors
B. Cultural factors
C. Economic factors
D. Personal factors
E. Psychological factors
A: Social Factors:
• Reference
Group
• Family
• Role & status
B: Cultural Factors:
• Culture
• Sub-culture
• Social Class
C: Economic Factors:
• Personal Income
• Family Income
• Savings
• Consumer Credit
• Other Economic
Factors
D: Personal Factors:
• Age
• Occupation
• Income
• Life Style
E: Psychological
Factors:
• Motivation
• Perception
• Learning
• Beliefs
&Attitude
A: Social
Factors :
• Reference
Group
• Family
• Role &
status
B: Cultural
Factors:
• Culture
• Sub-culture
• Social Class
C: Economic Factors:
• Personal Income
• Family Income
• Savings
• Consumer Credit
• Other Economic
Factors
D: Personal
Factors:
• Age
• Occupation
• Income
• Life Style
E: Psychological
Factors:
• Motivation
• Perception
• Learning
• Attitude
Factors influencing consumer behavior

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Factors influencing consumer behavior