1.
Sketchstorming
DesignDojo
December 17, 2015

2.
Founded in 2012 with offices
across the globe
More than 1b words
subtitled in 200+ languages
35m+ active users, 8m+
registered users
18,000+ hours of premium
video

3.
Product Development
Process

4.
Process Development Process
Insights
Ideas
Define:
Functional &
Content
Requirement
Design:
Ideate &
Prototype
Build Launch
Data Users Competitors
Validate:
UX Research
min. 2 iterations
Measure
Success

5.
Sketchstorming

6.
Source: https://www.pinterest.com/pin/477451997970973073/

7.
General
misconception

8.
But, what about these?

9.
Focus on quantitynot quality!

10.
Sketches examples

11.
A few things to keep in mind during sketchstorming...
Defer judgement
Stay focus
Be playful!

12.
Sketch Warm-up Exercise
3 mins
Activity:

13.
Why are we doing this?
To warm up your inner creativity by turning blank shapes
into recognizable objects.
To build your fluency (speed) and flexibility in ideation
process.

14.
Our sketches

15.
How might we improve the online experience of
booking a flight ticket?
15 minutes

16.
Go for quantity!
8.05pm: Ideation
8.25pm: Share ideas among group members
8.40pm: Reflect

17.
Reflection

18.
Thank You!
@RVikiDesign
on Twitter and Facebook
@borryshasian @choongchingteo @estherfanLL