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Over 30M people have pinned at least one recipe Pin 10M people have pinned a beauty Pin
Over 70M follow a holiday planning board Over 60M people follow a gifting board
50% of Pinners in their 20s and 30s
Pinners leave Pinterest to read articles and then save the content most relevant to them to revisit later. They Pin favorite TV shows and related content as well as behind the scenes content and media from favorite movies to sports teams. Tap into Pinterest user behavior with pins that highlighting key content.
SCRIPT: All these Pinners are coming together at significant scale. They’ve saved more than 50 billion Pins to more than 1 billion boards. Each year, we serve more than 1.5 trillion recommendations, and we have more than 70 million active users. And more are joining every single day to plan their futures.
“Here’s how it works. People save things they find on Pinterest or the web with the Pin It button. They save those Pins on folders we call boards, which can be organized by any theme or topic. They can also discover Pins that other people save on Pinterest through search, category feeds, and from people and brands they follow. They revisit Pins they save whenever they’re ready to take action, clicking back to the website a Pin comes from. This cycle of Pinning, discovery and Pinning again is how content spreads and reaches millions of people on Pinterest.” “Let me take you through this with a quick demo.”
Pinterest is about the future. Every day, millions of people come to Pinterest to plan for the most important events in their lives and to search for daily inspiration. It’s the only platform with a forward vision. It’s unlike other platforms that focus on the past (Facebook) and present (Twitter).
Pinning is personal, a way for people to plan and organize their lives, like a catalogue of creative ideas. We are not a social network, we are a me-first network fueled by social discovery.
A Pin is the strongest signal of intent your brand can get. From getting ready for a newborn to saving for a new home, Pinners are raising their hands and letting us know what they care about, what they want to do, and what they’ll be buying next.
These People need your products and services to make their future plans a reality. ⅔ of all the content saved by Pinners comes from a business, which is why brands are essential and welcome. You’re adding to the experience, not disrupting it. Without brands - without your brand, there is no Pinterest. This is what sets Pinterest apart from other platforms. Nowhere else are consumers as emphatically and authentically declaring their commercial intent. Nowhere else are marketers as integral and organic to the experience.
In addition to the website, the mobile SDK lets users create Pinterest content inside your app with just a few lines of code. Right now, we only support adding an image from a URL. In the future, we’ll support adding local images.
Rich pins show up higher on the page in Search & Discovery, benefiting partners. App Pins help people get your app. App Pins include an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.) Place Pins include a map, address, and phone number. Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them. Product Pins include real time pricing, availability and where to buy. Pinners may also get notifications when prices drop more than 10%. Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen. Movie Pins include ratings, cast members and reviews to help Pinners learn about new flicks.
Mariana Sensini: O Pinterest no planejamento e decisão de compra
Descoberta está relacionada à aspirações e não
em responder perguntas específicas
Interesses podem ser atividades diárias
BOARDS DE DIY
Source: Internal data
Podem ser interesses ocasionais ou sazonais
4Source: Internal data
BOARDS DE HALLOWEEN
BOARDS DE FESTAS
BOARDS DE PRESENTES
Ou podem ser o planejamento de
grandes marcos de nossas vidas
5Source: Internal data
BOARDS DE CASAMENTO
BOARDS DE CHÁS DE BEBÊS
BOARDS DE DECORAÇÃO
Sua marca é bem-vinda e essencial
2/3 de todo conteúdo vem de marcas
Perfil e devices
Source: comScore and internal data
Mulheres entre 25 e
Pinterest é sobre o futuro
% dos usuários planejam na
Pinar é pessoal
% de pinadores vivenciarão um
grande evento nos próximos 6 meses67
Pinterest olha para a frente
Source: Millward Brown 2015, 2) Internal data - approximation
Interesse crescente no Brasil
Source: Google trends
Interesses mais populares
no Pinterest Brasil
Moda Decoração Comida Beleza Viagem Pais/Filhos DIY
+350% de crescimento nas principais categorias em 2015
Source: internal data 2015
Aumente o alcance do seu conteúdo
Adicione o botão no seu site e aplicativos
O Botão de Pin it deixa a sua
audiência salvar as coisas
que gostam no Pinterest, o
que significa que muito mais
pessoas poderão descobrir o
Pin It button
PLACE ARTICLE PRODUCT RECIPE MOVIEAPP
Diferentes formatos para cada divulgação