Mariana Sensini: O Pinterest no planejamento e decisão de compra

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O Pinterest no planejamento e decisão de compra

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  • Over 30M people have pinned at least one recipe Pin
    10M people have pinned a beauty Pin
  • Over 70M follow a holiday planning board
    Over 60M people follow a gifting board
  • 50% of Pinners in their 20s and 30s
  • Pinners leave Pinterest to read articles and then save the content most relevant to them to revisit later. They Pin favorite TV shows and related content as well as behind the scenes content and media from favorite movies to sports teams. Tap into Pinterest user behavior with pins that highlighting key content.
    All these Pinners are coming together at significant scale. They’ve saved more than 50 billion Pins to more than 1 billion boards. Each year, we serve more than 1.5 trillion recommendations, and we have more than 70 million active users. And more are joining every single day to plan their futures.
  • “Here’s how it works. People save things they find on Pinterest or the web with the Pin It button. They save those Pins on folders we call boards, which can be organized by any theme or topic. They can also discover Pins that other people save on Pinterest through search, category feeds, and from people and brands they follow. They revisit Pins they save whenever they’re ready to take action, clicking back to the website a Pin comes from. This cycle of Pinning, discovery and Pinning again is how content spreads and reaches millions of people on Pinterest.”
    “Let me take you through this with a quick demo.”
  • Pinterest is about the future. Every day, millions of people come to Pinterest to plan for the most important events in their lives and to search for daily inspiration. It’s the only platform with a forward vision. It’s unlike other platforms that focus on the past (Facebook) and present (Twitter).

    Pinning is personal, a way for people to plan and organize their lives, like a catalogue of creative ideas. We are not a social network, we are a me-first network fueled by social discovery.

    A Pin is the strongest signal of intent your brand can get. From getting ready for a newborn to saving for a new home, Pinners are raising their hands and letting us know what they care about, what they want to do, and what they’ll be buying next.

    These People need your products and services to make their future plans a reality. ⅔ of all the content saved by Pinners comes from a business, which is why brands are essential and welcome. You’re adding to the experience, not disrupting it. Without brands - without your brand, there is no Pinterest. This is what sets Pinterest apart from other platforms. Nowhere else are consumers as emphatically and authentically declaring their commercial intent. Nowhere else are marketers as integral and organic to the experience.
  • In addition to the website, the mobile SDK lets users create Pinterest content inside your app with just a few lines of code. Right now, we only support adding an image from a URL. In the future, we’ll support adding local images.
  • Rich pins show up higher on the page in Search & Discovery, benefiting partners.
    App Pins help people get your app. App Pins include an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.)
    Place Pins include a map, address, and phone number.
    Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them.
    Product Pins include real time pricing, availability and where to buy. Pinners may also get notifications when prices drop more than 10%.
    Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen.
    Movie Pins include ratings, cast members and reviews to help Pinners learn about new flicks.
  • Mariana Sensini: O Pinterest no planejamento e decisão de compra

    1. 1. Confidential Descoberta está relacionada à aspirações e não em responder perguntas específicas
    2. 2. Confidential Interesses podem ser atividades diárias 3 60M BOARDS DE MODA 100M BOARDS DE COMIDA 40M BOARDS DE BELEZA 70M BOARDS DE DIY & CRAFT 90M BOARDS DE JARDINAGEM Source: Internal data
    3. 3. Confidential Podem ser interesses ocasionais ou sazonais 4Source: Internal data 45M BOARDS DE HALLOWEEN 120M BOARDS DE FESTAS 80M BOARDS DE PRESENTES
    4. 4. Confidential Ou podem ser o planejamento de grandes marcos de nossas vidas 5Source: Internal data 90M BOARDS DE CASAMENTO 30M BOARDS DE CHÁS DE BEBÊS 300M BOARDS DE DECORAÇÃO
    5. 5. Sua marca é bem-vinda e essencial Confidential 6 2/3 de todo conteúdo vem de marcas
    6. 6. Audiência 7
    7. 7. Confidential 70% salvando ou clicando em algum conteúdo Confidential Source: Comscore/ Internal data 45%internacional 50BPins 100Musuários Confidential
    8. 8. Confidential Usuário do Pinterest compra mais
    9. 9. Confidential Perfil e devices Source: comScore and internal data 30% 70%mulheres homens Mulheres entre 25 e 54 anos 40%80% mobile 10
    10. 10. 11 Pinterest é sobre o futuro % dos usuários planejam na ferramenta73 Pinar é pessoal % de pinadores vivenciarão um grande evento nos próximos 6 meses67 Pinterest olha para a frente Source: Millward Brown 2015, 2) Internal data - approximation
    11. 11. Confidential Interesse crescente no Brasil Source: Google trends
    12. 12. Confidential Interesses mais populares no Pinterest Brasil 13 Moda Decoração Comida Beleza Viagem Pais/Filhos DIY +350% de crescimento nas principais categorias em 2015 Source: internal data 2015
    13. 13. 14 Geração de tráfego
    14. 14. Confidential 15Confidential Anthropologie:
    15. 15. Confidential 16Confidential Anthropologie:
    16. 16. Confidential 17Confidential Anthropologie:
    17. 17. Confidential 18Confidential Etsy:
    18. 18. Confidential 19Confidential Etsy:
    19. 19. Confidential 20Confidential Etsy:
    20. 20. Aumente o alcance do seu conteúdo Ferramentas essenciais 21
    21. 21. Confidential Adicione o botão no seu site e aplicativos O Botão de Pin it deixa a sua audiência salvar as coisas que gostam no Pinterest, o que significa que muito mais pessoas poderão descobrir o seu conteúdo. Pin It button 22
    22. 22. Confidential 23 PLACE ARTICLE PRODUCT RECIPE MOVIEAPP Rich Pins Diferentes formatos para cada divulgação
    23. 23. 24 Integrações
    24. 24. Confidential Monte os looks e salve no Pinterest Polyvore 25
    25. 25. Confidential 26 Qual é a sua paleta DNA? Top Shop Confidential
    26. 26. Confidential 27 Qual é a sua paleta DNA? Top Shop Confidential
    27. 27. © Copyright, All Rights Reserved Pinterest Inc. 2015 28