one of the best ppt u will ever get...we received lots of appreciation now its your turn....RAKESH AMIN from BIRLA COLLEGE

2. RAKESH S . AMIN
OMKAR A . SHINDE
AZHAR N . SHAIKH
ROGER Y . PETER
RAHUL N . TAKALE
UMESH S . DASONI

3.  Bancassurance – History
 Bancassurance – Evolution
 Bancassurance – A Win Win Situation
 Bancassurance – Distribution Channel
• Bancassurance – S.W.O.T analysis

4.  Originated in France in 1980s
 Spread rapidly across Europe
 Introduced in India in 1999
 Opening up of insurance industry
 20 new companies

5.  Pressures on Banking Sector:
 Customer retention in the face of competition
 Staff retention and motivation
 Universal Banking- approach to provide all financial
product under one roof ; a broader relationship
approach
 Optimum utilisation of infrastructure and resources-
maximise revenue

6.  Pressures on Insurance Sector:
 Channel diversification from traditional direct sale
 Access to a high quality customer base
 Achieve the geographical reach within minimum time
and cost
 Ensure higher probability of success in the sales process

7. • French Term
• Standardized Mass Product
• Easy to understand / easy to sell
• Sold though a bank distribution channel

8.  Insurance + Banking= Bancassurance
The provision of insurance and
banking products and services through
a common distribution channel or to a
common client base.

9. Bank Insurance Company
Customer retention Revenue and channel
diversification
Satisfaction of more financial Quality customer access
needs under the same roof
Revenue diversification Quicker geographical reach
More profitable resource Creation of brand equity
utilisation
Enriched work environment Leverage service synergies with
Bank
Establish sales orientated culture Establish a low cost acquisition
channel

11.  Bajaj Allianz General Insurance Co Ltd. has tie-up with
Karur Vysya Bank
 The Birla Sun life Insurance Company has a tie-up
with the following banks :
Bank of Rajasthan
Bank of Muscat
Dutch Bank
Catholic Syrian Bank
 ING Life Insurance ties up with Vizag co-op bank
 Max New York Life Insurance has it’s Tie-up with Axis
Bank

12. Max New York Life Insurance and Axis Bank have
signed a 10-year bancassurance relationship
• Max New York Life Insurance (MNYL), the seventh-
largest life insurance company in India.
• Axis Bank is the third-largest private bank in India
• To provide customized life insurance solutions to
customers via the bank’s network.

13. LIC: The insurance company LIC of India have tie up
with the following bank for Bancassurance. They are: -
Corporation Bank
Indian Overseas Bank
Centurion Bank
Sahara District Central Co-operative bank
Janta Urban Co-operative bank
Oriental Bank of Commerce

14.  Career Agents
 Special Advisers
 Salaried Agents
 Bank Employees / Platform Banking
 Corporate Agencies and Brokerage Firms
 Direct Response
 Internet
 e-Brokerage
 Outside Lead Generating Techniques

15.  Strengths
• Vast untapped market
• Huge pool of skilled professionals

16.  Weakness
 Lack of networking among bank branches
 Saving Ability of Middle Class

17.  Opportunities
 Data mining
Banks have a huge customer database which has to be
properly leveraged. Target segments should be
identified and tapped.
 Wide distribution networks of banks

18.  Threats
 Human Resource Challenges
 Non-response from the target groups can also pose a
challenge

19. THANK YOU