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Rajneesh Kumar

CEAT TYERS Marketing Presentation

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Group 16 Anand Deshpande P51010 Paresh Nadkarni P51038 Rajneesh Kumar P51048 Vaibhav Bandi P51069 Vaibhav Pakhale P51070 Professor : Deepak Sundrani
About Us ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Us ,[object Object],[object Object]
VISION ,[object Object]
MISSION ,[object Object]
OPERATION ,[object Object],[object Object],[object Object],[object Object]
PERFORMANCE ,[object Object],[object Object],[object Object],[object Object]
Corporate Social Responsibility ,[object Object],[object Object],[object Object],[object Object]
Our Products ,[object Object],[object Object],[object Object]
Heavy duty tyres ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Products ,[object Object],[object Object]
PRODUCT CATALOGUE ,[object Object]
Our Esteemed Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AWARDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACHIEVEMENTS ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],QUALITY POLICY
SWOT ANALYSIS
STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESSES ,[object Object],[object Object],[object Object],[object Object]
OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object]
STP
SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET MARKET ,[object Object],[object Object]
POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR COMPETITORS ,[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demand for Tyres
DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL DESIGN ,[object Object],[object Object],[object Object],[object Object],CHANNEL DESIGN
 
[object Object],[object Object],[object Object],[object Object],CHANNEL DESIGN
Five forces model
[object Object],[object Object],[object Object],[object Object],[object Object],BARGAINING POWER OF SUPPLIERS
Bargaining Power of Buyers ,[object Object],[object Object],[object Object]
THREAT OF POTENTIAL ENTRANTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intensity of Rivalry : High ,[object Object]
THREAT OF SUBSTITUTES ,[object Object],[object Object],[object Object]
Contact Us ,[object Object],[object Object],[object Object]
[object Object]

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CEAT

  • 1. Group 16 Anand Deshpande P51010 Paresh Nadkarni P51038 Rajneesh Kumar P51048 Vaibhav Bandi P51069 Vaibhav Pakhale P51070 Professor : Deepak Sundrani
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Editor's Notes

  1. T&B = Trucks and Buses
  2. CCQC = Convention cum Competition of Quality Circles CAPEXIL = Chemicals & Allied Products Exports promotion Council
  3. It is a quality management system that promotes continuous improvement.
  4. Cavi Electrici Affin Torino, that means Electrical Cables & Allied Products of Turin Original equipment manufacturers