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DIGITAL MARKETING, SEO, SEO & PPC
Top 50 Elements to Consider While Optimizing Your
Website
ADMIN - MAY 12, 2016
 Estimate...
1. Title of Page
2. Title Tag Length
3. Meta Description
4. Heading Tags
5. URL Structure
6. URL Length
7. Keyword Researc...
26. Blogging
27. Community Creation in Social Networking Sites
28. Link Baiting
29. Canonicalization
30. Page Rank of Link...
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Seo May different like search and image search,local search and video search.Here i am mentioning top 50 and important taks or techniques you need to follow while optimizing your webstie

Seo May different like search and image search,local search and video search.Here i am mentioning top 50 and important taks or techniques you need to follow while optimizing your webstie

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  1. 1. DIGITAL MARKETING, SEO, SEO & PPC Top 50 Elements to Consider While Optimizing Your Website ADMIN - MAY 12, 2016  Estimated Time :  20 minutes What is Search Engine Optimization? Search engine optimization (SEO) is the process of humanizing the volume or worth of tra c to a web site from search engines via natural or un-paid way. SEO may target di erent kinds of search as well as image search, local search, video search. We have compiled the Top 5o important tasks to consider while optimizing your website. These are proven methods of ranking higher on search engines. Main objective of SEO is In this article we have listed the very crucial aspects to consider while optimizing your web page. We have combined our experience and research and come up with top 50 elements. Table of Content  Designing and developing a website to rank well in search engine results Improving volume and quality of tra c to the website from search engines.  Get your Website Designed for Google’s Mobile First Index @ ₹ 10,000/- GET QUOTE          13 2
  2. 2. 1. Title of Page 2. Title Tag Length 3. Meta Description 4. Heading Tags 5. URL Structure 6. URL Length 7. Keyword Research 8. Keyword Density 9. Long Tail Keywords 10. Keyword Competition 11. No Keyword Stu ng 12. Keyword in Title Tag 13. Keyword in H1 Tag 14. Keyword in Meta Description 15. LSI Keywords in Title and Description Tags 16. Domain Age 17. Optimizing Content 18. Body Content Relevance 19. Site Speed 20. Image Optimization 21. Alt Tags 22. Internal Linking 23. Fresh Content 24. External Linking 25. Number of dofollow vs. nofollow Links
  3. 3. 26. Blogging 27. Community Creation in Social Networking Sites 28. Link Baiting 29. Canonicalization 30. Page Rank of Linking Page 31. Site Map 32. Robot.txt 33. Bounce Rate 34. Quality Links 35. Readability Level 36. Press Releases 37. Authority of Linking Domain 38. Word Count Per Post 39. Mobile Optimized Site 40. Article Submission 41. Manual Social Bookmarking 42. Classi eds Submission 43. Blog Commenting 44. Forum Posting 45. Video Submission 46. Rich Snippets 47. Schema.org 48. Redirection 49. Broken Links 50. Breadcrumbs Navigation
  4. 4.   1. Title of Page(title tag): A Title tag is the main text that describes document. Title of the page is very important part of SEO and well worth. The page title is also often used by Google as the title of a search snippets link which will be displayed in search engine results pages. Keywords in page titles often end up as links to your web page. Page title example: <title>Best title of your website</title> Title Tag Length: Google typically displays the rst 50-60 characters of a title tag, or as many characters as will t into a 512-pixel display. Keep your titles under 55 characters; you can expect at least 95% of your titles to display properly. If the title is too long, engines will show an ellipsis, “…” to indicate that a title tag has been cut o and also use h1 tag for title.
  5. 5.           Meta Description: The Meta description is the most important feature for improving click– through rate from search results pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page so make it welcoming and always write for the user rst not for the search engines. Meta description should have roughly 155 character and descriptive, make it speci c and relevant. Heading Tags: Heading tags, as their name suggests, are used to di erentiate the headings and sub- headings of a web page from the rest of the content. Heading tag is most important element for search engine rankings, in html we have 6 types of heading but for SEO we mainly concentrate on only rst 3 heading tags such as h1,h2,h3. The H1 is the title.  The H2 for subtitles.  The H3 would be for any sub-subtitles and also we should use only one h1 tag for each post or page. when focusing on on-page optimization in 2016, it is absolutely still valuable to spend some time and attention on the H1 tag.
  6. 6. URL Structure: URL, or Uniform Resource Locator, is a subset of the Uniform Resource Identi er (URI) that speci es where an identi ed resource is available and the mechanism for retrieving it. URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it’s best to use caution and limit hyphen use in URLs when possible. Never be longer than 2,048 characters; otherwise Internet Explorer won’t be able to load the page. Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less. URL Length: Research shows content with shorter URLs has a higher click-through-rate than content with long URLs, so try to keep them as short as naturally possible. Generally speaking, keep URLs below 100 characters and avoid stop words in url.
  7. 7. Keyword Research: Keyword is the word or phrases that users enter in search engine. Keyword research is one of the most important, valuable and high return activities in the search engine marketing eld. To achieve best seo results it is important to pick the most relevant keywords. Keyword research is the process of identifying a group of keywords that have handsome amount of monthly search volume. There are many SEO tools for researching the keywords such as Google keyword planner, ubersugest, SEmrush, keyword tool.io, buzzsumo,etc. Keyword Density: Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine
  8. 8. optimization keyword density can be used as a factor in determining whether a web page is relevant to a speci ed keyword or keyword phrase. Try to keep your keyword density to optimum 1-3% along with semantic keywords and LSI keywords. Including relevant keywords throughout your content is very important, as it helps search engines to work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. Long Tail Keywords: Long tail keywords are those three,four keyword phrases which are very, very speci c to whatever you are selling. You see, whenever a customer uses a highly speci c search phrase, they tend to be looking for exactly what they are actually going to buy. Search engines aren’t the only source of targeted visitors, but e ectively targeting long-tail keywords in your content can greatly increase your monthly search visitors. Your long-tail keywords may not rank in Google’s top 10 results, and it’s true that 60% of all organic clicks go to the top 3 search results, but that still leaves 40% up for grabs.
  9. 9. Keyword Competition: Keyword competition is the measure of how di cult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition. Keyword competition is one more important factor to be considered in search engine optimization. Prefer to choose low competition and high search volume keywords because when you choose high competition keyword the chances of ranking on the rst page may decrease because of competition of similar keyword is more. No Keyword Stu ng: One of the most obvious and unfortunate spamming techniques, Keyword stu ng is black hat technique used by web designer to overload keyword onto web page (meta tags or in content of web page) so that search engines will read the pages as relevant in a web search. We should not go with the keyword stu ng why because you may get page ranking but it’s not permanent ranking, this may lead to a website being banned or penalized in search ranking on major search engines either temporarily or permanently.
  10. 10.  Keyword in Title Tag: The title Meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end. Example: primary keywords | secondary keywords | Keyword in H1 Tag: H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an on-going discussion it is still a good practice to include your unique keyword in a H1 tag on a page. Keyword in Meta Description: It is good practice to include your targeted keywords to description part. The importance of the Meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including keyword in it makes it more relevant to a search engine and a searcher.
  11. 11. LSI Keywords in Title and Description Tags: LSI stands for Latent Semantic Indexing. These are keywords that are similar to synonyms and related keywords, but not entirely so. They are the words a normal human would use when talking about the keyword topic. Most common words and phrases are collated and identi ed as the keywords for the page. As with webpage content, LSI keywords in page Meta tags probably help Google discern between synonyms, May also act as a relevancy signal. LSI is the part of Google algorithm. Domain Age: This is one factor that is somewhat di cult to pull o inorganically. When it comes to age, older is better. You can’t trick Google with a fake ID. If your web site’s domain age is older than your competitors, your site will probably show up higher in the search engines. If your domain name was purchased last week and your site is brand new, it will take a little more time to get great rankings.
  12. 12. Optimizing Content: Knowing how to optimize content for search engines is essential. When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” Optimizing content is less a matter of keyword presence and metadata and more an issue of trust, intent, quality, and authority. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site nd other related content easily. (The longer they stay on your site, the better.) Body Content Relevance: Body content signi cance doesn’t consist of pictures on the internet page of the web site. It is additionally referred to as non-image text that provides the description and associates it to the title, description and key words.The body content assists you having the higher position in the online search engine and permits excellent marketing of the websites and web pages. Body content permits the use of numerous statements and components to be made use of to display it on the web front. Body content is utilized to have the relevance of using the tags that concentrates on more on raising the popularity 
  13. 13. Site Speed: Site speed is very essential for ranking. Slow loading pages su er from low user engagement (increased bounce rates, low average time on page). The faster a site loads the better it is for SEO.  Google even stated that it takes page load speeds into consideration as part of its ranking algorithm.  Slow loading pages frustrate users and o er poor on-site experiences.  Search engines do NOT want to promote those kinds of sites.  In addition, with the proliferation of mobile devices, it’s more important than ever to make your site as zippy as possible to prevent your webpage from taking 5 minutes to load on your mobile device. Image Optimization: Image optimization is an important SEO practice that can help search engines nd and correctly index your site, producing listings of your site in search results relevant to your material. Using images on your website enhances user experience, and if done correctly, can also be a great way to increase search tra c to your site. Image relevancy is important when it comes to image optimization for SEO and also don’t use default image le name it will a ect the ranking.
  14. 14. Alt Tags: The Alt tag is probably the most important image optimization factor Alt tags are a text alternative to images when a browser can’t properly render them. Even when the image is rendered, if you hover it with your mouse pointer, you can see the alt tag text created for that image (depending on your browser settings). The alt attribute also adds SEO value to your website. Adding appropriate alt tags to the images on your website can help your website achieve better rankings in the search engines by associating keywords with images. Internal Linking: Internal links are links that go from one page on a domain to a di erent page on the same domain. it’s one of the few methods site owners can use to tell Google (and visitors) that a particular page that content is important. They are commonly used in main navigation.These type of links are useful for three reasons:     They allow users to easily  navigate website.     They help establish information hierarchy for the given website.     They help spread link juice (ranking power) around websites.
  15. 15. Fresh Content: Content is king and important to achieve very good ranking. Always we need to write the content for users not for search engines, search engines like Google always expects the user friendly and fresh content from the websites and also make sure that your content is relevant. The biggest tips for SEO is not only optimizing your site with proper or targeted keywords but also consistently adding fresh, high quality content. If content is not meaningful and fresh then the site bounce rate will increase because visitor will not stay for longer time on your website, this is the most important factor in SEO ranking. External Linking: An external link is a link that points at an external domain. This external linking factor will increase your website authority and page ranking.
  16. 16. Number of dofollow vs. nofollow Links: Google o cially stated that they don’t count nofollow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should a ect your rankings too. Blogging: This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and add lots of unique content. Be precise in what you’re trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawl able by the search engines (these blogs are commonly identi ed as Do-Follow Blogs). If you’re not very good at writing
  17. 17. content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view. Community Creation in Social Networking Sites: Also known as online reputation management, this is the rst and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Facebook, twitter, Linked In, Google+ etc., and create a pro le of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.
  18. 18. Link Baiting: Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity. Canonicalization: Otherwise known as the dreaded “duplicate content” problem, xing canonicalization or redundancy errors in your site can streamline how the search engines crawl your site.  This problem arises when two pages of your site have identical or nearly identical content.  When this happens, the search engines gure, “Hey, why do I need two identical copies of this page in my database.  What a waste!  I’ll just keep one copy and drop the other.”  The problem is, you don’t get to decide which page Google keeps and which it drops unless you speci cally tell the search engine what you’d like to do.  This can be done with canonical tags in the code or by setting up 301 redirects.  It’s an important “housekeeping” item that goes on behind the scenes, which clients rarely know about or understand.
  19. 19. Page Rank of Linking Page: Not all pages are equal. Links on pages with higher PageRank will be a bigger factor than those on low PR pages. Most submission links sit on pages with PR0 or PR n/a. In fact, some are so buried that they don’t even get indexed by search engines. These are known as “orphan pages” because they don’t have any internal or external links pointing to them. In general, links on low PR pages don’t have much value because they pass little authority to your site. Site Map: According to Google webmaster guidelines – a sitemap for users still has some value: O er a site map to your users with links that point to the important parts of your site. For SEO purposes – it still can have some advantages, from the user standpoint; it can help users understand the structure of your site more, if they click to it. From the SEO standpoint, it can help a bit with moving search and link equity through your site, but it’s not a huge factor. A sitemap helps search engine to index all pages on your site. It is the simplest and most e ective way to tell Google what pages your website includes. Robot.txt: Robots.txt is a text (not html) le you put on your site to tell search robots which pages you would like them not to visit. Your Robots.txt le is what tells the search engines which pages to access and index on your website on which pages not to.
  20. 20. There are some reasons why you might want to block a page using the Robots.txt le. First, if you have a page on your site which is a duplicate of another page, you don’t want the robots to index it because that would result in duplicate content which can hurt your SEO. Bounce Rate: Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed signi cant by the search engine. A back button click immediately after landing on your site by a visitor is considered by Google as disinterest for your site and therefore a bad search result. The Google Analytics (GA) tracking software keeps track of this bounce rate for you. Time and time again, Matt Cutts, Google’s head of Web spam, has adamantly denied that Google uses bounce rates, or any other GA derived metric, in their ranking algorithms. Bounce rate is very big factor, In my thinking, but many just don’t look towards factors like this, which can hugely e ect a website. A very high Bounce rate means, Visitors are not getting what they want (not always, but in most cases) and are leaving website to nd more content, which also be called as Pogo sticking, if those visitors click on other search results in Google. Indirectly, We may lose our authority as Google will consider our content as worthless and will take down ranking.

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