Mark Zuckerberg founded Facebook in 2004 as a social networking site for Harvard students. It gained popularity and now has over 500 million users. In contrast, Webvan was an online grocery delivery business that launched in 1999 but filed for bankruptcy in 2001 due to an incorrect business model, lack of retail experience from management, and high costs of running an online grocery business. Both stories provide examples of how key factors like target market, business model, management experience, and costs can determine the success or failure of a new company.

1. ENTREPRENEURSHIP
STORIES
FACEBOOK WEBVAN
Presented By :
DILIP SINGH
KUMAR SARVESH
RAJEEV SHARAN

2. FACEBOOK :
SUCCESS STORY

3. Mark zuckerberg
Born and brought up in New
York
Age : 26 yrs
Nationality : American
Education : Phillips Exeter
Academy and Harvard College

4. Developments
Program to help the workers in his
father's office communicate
Version of the game “Risk”
Synapse Media Player
Facemash
Facebook

5. About facebook
Social networking website launched
in February 2004
Operated and privately owned by
Facebook, Inc.
More than 500 million active users
Multilingual availability

6. Founding
Of
facebook

7. the Roots of Facebook Culture
• Phillips Exeter Academy (or
"Exeter") is a private boarding
school for grades 9 to 12, located in
Exeter, New Hampshire.
• Exeter has a tight-knit boarding
community that lives on campus full
time.
• Students refer to themselves as
"Exonians" and have a strong group
identity rooted in a rich culture of
customs and tradition.

8. The photo address book

9. At harvard’s
Known at Harvard as the
sophomore who had built
FACEMASH a "Hot Or Not" clone for
Harvard.

10. • In the fall of 2003, Harvard seniors Cameron
Winklevoss, Tyler Winklevoss, and Divya
Narendra were on the lookout for a web
developer who could bring to life an idea : a
social network for Harvard students and alumni.
HarvardConnections.com

11. It was during the working of this site, mark got the idea of
starting Facebook.
Eduardo, one of his friends at Harvard agreed to pay for his
servers and invested $15,000 in the company
The site was launched from his room in the college in the year
2004.
In 2006, he launched News Feed
In 2007, Zuckerberg announced a Facebook Platform that
allowed programmed developers to create social
applications within the website.

12. Facebook : the success factors
Provide pre-existing offline community
with a complementary online service
Huge market
Studying competiting websites and
providing new features
The launch strategy
By college student for college
students
Aggregation of a series of deeply
penetrated micro communities

13. WEBVAN :
FAILURE STORY

14. About webvan
Online "credit and
delivery" grocery business
Headquartered in Foster
City, California, USA
Founded by Louis Borders, in late
1990’s
Delivered products to customers'
homes within a 30-minute window of
their choosing

15. San Francisco Bay Area
Dallas
San Diego
Los Angeles
Seattle
Chicago
Orange County
Portland
Atlanta
Sacramento

16. More about webvan
• Business model involved a hub-warehouse in
the center where the products would be
stored, transfer stations where items would be
transported by the fleet of trucks serving an
approximately 60-mile area.
• Had a 24-hour online ordering system
• Webvan took its first order on June 2, 1999.

17. bankruptcy
9th of July, 2001
Firing 2,000 workers
Filed for bankruptcy
Non-perishable food was donated to
local food banks

18. webvan: the failure factors
An incorrect business model
Management’s lack of retail food
experience
Inaccurate prediction of demand
Investment before revenue
The high cost of running an online
grocery business

19. webvan: the failure factors
Erroneous target marketing
Lack of demographic understanding
A lack of understanding of the
sociology and psychology of retailing
food

20. CONCLUSION

21. references
FACEBOOK WEBVAN
www.readwriteweb.com www.businessweek.com
www.fastcompany.com www.wikipedia.org
www.brighthub.com www.foodnavigator.com
www.businessinsider.com news.cnet.com
www.wikipedia.org

22. THANK YOU