SAMSUNG MICROSOFT APPLE

15. SEGMENTATION
STRATEGY
MARKET
TARGETING
POSITONING
STRATEGIES
1.Geographic –
Rural areas as well
as urban areas
2.Demographic-
various products
for all ages and
gender
3.Psychographic-
All types of life
style.
1.Trendy young
people.
Professionals.
Large businesses.
2.Samsung
Concept Store
Market making &
category creation
in small towns
Wider Care
Network Access to
Samsung care line.

17. PRODUCT PRICE PLACE PROMOTION
A)Android
1.Galaxy Grand 2
2.Galaxy Note
B)WINDOWS
1.OMNIA M
2.FOCUS FLASH
C)BADA
1.Samsung wave
S8500
2.Samsung wave
II S8530
3.TIZEN
1.Samsung ZEQ
9000
2.Samsung Z1
A)ANDROID
1.Rs.5000-45000
B)WINDOWS
2.Rs.8000-30000
1.Major electronic
goods retailers
such as reliance
digital,croma etc.
2.Samsung Smart
cafes
3.Institutional sales
such as airport,
Shopping malls etc.
One of the major
reason for
Samsung’s
success in Indian
market its effective
distribution system
and after sales
service
1.Samsung has
been actively
involved in
sponsoring for
various sorts
activities and it has
been associated
with Olympic
Games and Asian
games for many
years.
2.In India Amir and
Priyanka Chopra
has been assigned
as the brand
ambassadors for
Samsung. •
3.It actively
promotes its
products through
social media
campaigns.

20. 1.Apple Inc. is a multinational company that
specialises in computers, electronics and software.
2.Apple Inc. was established on April 1, 1976 by Steve
Jobs, Steve Wozniak and Ronald Wayne.
3. After the introduction of various electronic
equipment failed to launch very successfully, Apple re-
examined their position in the Marketplace and
partnered with IBM, Motorola and Microsoft to help
increase it’s sales.

22. SEGMENTATION
STRATEGY
MARKET TARGETING POSITION
STRATEGIES
1.Geographic –
Rural areas as well
as urban areas
2.Demographic-
various products
for all ages and
gender
3.Psychographic-
All types of life
style.
1.Trendy young
people.
Professionals.
Large
businesses.
2.Apple Concept
Store Market
making &
category
creation in small
towns Wider
Care Network
Access to Apple
care line.

24. PRODUCT PRICE PLACE PROMOTION
Various type of
iphone are
available in market
Like
1.Iphone 6s
2.Iphone 6
3.Iphone 5s
Rs.14000-70000 1.Major electronic
goods retailers
such as reliance
digital,croma etc.
2.Apple Smart
cafes
3.Institutional sales
such as airport,
Shopping malls etc
Apple makes use of
1.advertising on
television,
newspapers, radio
and billboards.

27. SEGMENTATION
STRATEGY
MARKET
TARGETING
POSITONING
STRATEGIES
1.Geographic –
Rural areas as
well as urban
areas
2.Demographic-
various products
for all ages and
gender
3.Psychographic-
All types of life
style.
1.Trendy young
people.
Professionals.
Large businesses.
2.Samsung
Concept Store
Market making &
category creation
in small towns
Wider Care
Network Access to
Samsung care
line.

29. PRODUCT PRICE PLACE PROMOTION
Microsoft products
vary a lot because
the company has a
number of series of
Smartphone such
1.Windows Phone
2.Android Phone
The prices of the
smartphone series
vary between Rs
5000 and Rs39000.
There is high price
variability of the
products, so that
the prices meet
every social class
needs.
1.Major electronic
goods retailers
such as reliance
digital,croma etc.
2.Mobile Store
3.Institutional sales
such as airport,
Shopping malls etc.
Microsoft makes
use of advertising
on television,
newspapers, radio
and billboards.
There is no
information on any
current or near past
promotional
campaigns.

30. References
1.Principal of Marketing
(Kotler,Armstrong,Agnihotri,Haque)
2.Wikipedia
3.www.google.com
4.www.slideshare.com
5..http://www.bbc.co.uk/news/technology-17675319 5.