1.
Presentation by
Zahid Nehal(PGP14109)
Yuvraj chaubey(PGP14108)
Rahul kumar(PGP14087)
Ankit agarwal(PGP14061)

2.
MAGARPATTA CITY
• FARMERS DIRECT INVESTMENT
THE RS 4000Cr TOWN SHIP THAT
FARMERS BUILT

3.
GENESIS
• RAPID URBANISATION
• EASY AVAILABILITY OF CREDITS
• UN AUTHORIZED BUILDING STARTED TO INCREASE
• FRAGMENTED DEVELOPMENT
“I knew that Pune was getting urbanized. I did
not want some government order grabbing our
land under the garb of developing it .”

4.
IDEA
• A PERSON WITH LESS LAND IN URBAN AREA WAS ABLE TO
EARN MORE
• FARMERS WITH HUGE LAND ASSET WERE STILL NOT ABLE TO
EARN MUCH
”I have seen the problems of
workers commuting to work. I
wanted to create an ideal
situation where you could walk to
work and the children could walk
to school.” SATISH MAGAR

5.
PUTTING IDEA INTO ACTION
• PUNE ALREADY HAD MANY AUTOMOBILE INDUSTRIES
• DID NOT WANT TO CONSTRUCT HEAVY INDUSTRIES WITHIN
CITY LIMITS TO AVOID POLLUTION
• IT INDUSTRY WAS NASCENT INDUSTRY ( WHICH IS NEW IS
EASIER TO SELL)
• CONVINCING 120 FAMILIES ALONG ALL GENERATIONS
”The second generation had to become
entrepreneur”

6.
HOMEWORK
• TALKED TO WELL KNOWN ARCHITECT COMPANY HAFEEZ
CONTRACTOR(MUMBAI)
• READ THE TOWN PLANNING ACT
• UNDERSTOOD HOW MUCH OPEN AREA TO BE LEFT

7.
GOVERNMENT
• CONTACTED GOVERNMENT AND SAID HIS PLAN
• SHARAD PAWAR WAS SUPPORTIVE
• FINALLY CONSTRUCTION STARTED IN 2000
“ At that time Sharad Pawar was the
Maharashtra chief minister and he was very
encouraging”

8.
APPROVAL PROCESS
• TOGETHER THEY FORMED MAGARPATTA TOWNSHIP
DEVELOPMENT AND CONSTRUCTION COMPANY
• THEY FOLLOWED EVERY LEGAL PROCEDURES TO GET
APPROVAL
• THE POLITICAL LEADER WERE SUPPORTIVE BE IT INC OR BJP
–SHIV SENA COALITION
• IT TOOK SEVEN YEARS FOR FINAL APPROVAL TO COME
“We did not bribed anyone”

9.
• INSPIRATION FROM CITIES SAN JOSE, CHANDIGARH AND BANGALORE
• “WALK TO WORK” CULTURE
• GREEN SURROUNDINGS
• FAST INTERNET CONNECTIVITY
• BUILD ABOUT THEMES ON FIVE FORCES OF NATURE
• CREATING NEIGHBOURHOODS
• CENTRAL OPEN SPACE IN THE MIDDLE (BRAHMA STHAL)
• NO INTERMIXING OF ONE BEDROOM AND TO BED ROOM APARTMENTS
CONCEPT

10.
ELEMENTS OF CONSIDERATION
• CLEAN AND A SUSTAINABLE ENVIRONMENT
• GOOD LIVING STANDARDS
• MODERN EDUCATION SYSTEMS
• STATE OF THE ART WORKING CONDITIONS
• RELIABLE SECURITY

11.
DESIGN , PLAN & CONSTRUCTION
• GREEN COVER OF 25 LAKH SQFT
• 25 ACRES CIRCULAR GARDEN IN THE CITY CENTER
• INTERNAL GARENDENS FOR NEIGHBOURHOOD(0.5-2 ACRES)
• PAVING BLOCKS INSTEAD OF CONCRETIZATION
• 8 NATURAL WELLS,515 RECHARGING BORES AND 1.25 ACRES OF ARTIFICIAL
LAKE
• THREE SEWAGE PLANTS WITH CAPACITY OF 5 MILLION LITRES A DAY
• USE OF GLASS FACADES IN BUILDINGS
• SOLAR PANELS INSTALLED IN RESIDENTIAL COMPLEXES

12.
CONT…
• 2 TON CAPACITY BIO GAS PLANT
• NURSERY FOR PLANTS
• 250000 SQFT SPACE FOR GYM, TENNIS COURTS, SWIMMING POOL ETC
• CYBERCITY IT PARK
• 6 MILLION SQFT OFFICE SPACE
• THE “MAGARPATTA CITY PUBLIC SCHOOL”
• ALLIANCE WITH VSNL,STPI AND OTHER ISPS (INTERNET CONNECTIVITY)
• 12 ACRES OF “SEASONS” MALL
• 185000 SQFT AREA FOR HOSPITAL
• PETROL PUMP,POWER SUBSTATIONS AND A BOOK LIBRARY

13.
BUILDING THE ORGANIZATION
• YEAR 2000 WAS BAD FOR REAL ESTATE BUT INVESTING AT THAT TIME
RESULTED GOOD.
• THE ORGANIZATION WAS VERY FRUGAL WITH THEIR EXPENSES
• HORIZONTAL ORGANIZATION
• FOCUS WAS ON YOUNG FRESH PEOPLE
• SEEKING LONG TERM COMMITMENT
• PEOPLE WHO ARE AT TOP ARE DOWN TO EARTH, KNOW THE GROUND
REALITIES

14.
• PROFESSIONAL CONSULTANTS WERE HIRED
• REGULAR MEETINGS WERE HELD ON SITE
• GOOD WORK CULTURE WAS ESTABLISHED
• MTDCCL WAS ISO 9001:2008 CERTIFIED
• THEY DEVELOPED THE WHOLE STANDARDS BY THEMSELVES

15.
FARMERS ENTREPRENEURS
• PSYCHOLOGY OF A FARMER IS THAT OF OWNER, HE CANT BE AN EMPLOYEE
• THE VISION WAS TO UPGRADE THE SKILLS OF THE FARMERS.
• APTITUDE TESTS BY EXPERTS WERE USED TO IDENTIFY THE STRENGTHS OF
THE FARMERS
• FURTHER THEY WERE TRAINED IN THE RESPECTIVE FIELDS.
• THEY WERE WORKING AS AN OWNER NOT AS AN EMPLOYEE
• SIMPLE TASKS WERE CHOSEN WHICH COULD BE EASILY DONE

16.
• PEOPLE OF AGE GROUP 18-30 YEARS USED TO GATHER IN OFFICE ON SUNDAY
AND DECIDE ON WHAT JOB TO BE ASSIGNED
• SURPRISINGLY PEOPLE ABOVE 55 AND EVEN RETIRED ALSO WANTED TO JOIN
BECAUSE OF HIGH INCENTIVES
• INTERESTED PEOPLE WERE SENT TO STUDY AT THE NATIONAL INSTITUTE OF
CONSTRUCTIONS PUNE
• 250 ENTREPRENEURS FROM 120 FAMILIES WERE TRAINED IN DIFFERENT
AREAS
• FARMERS STARTED EARNING WHAT THEY HAVE NEVER EXPECTED

17.
GETTING THE MONEY FOR THE TOWNSHIP
• NOBODY WAS READY TO FINANCE, MANY DID NOT BELIEVED
• MR KSHIRSAGAR A REITRED DGM OF HDFC BANK HELPED
• STARTED THE PROJECT WITH 1 CRORE 60 LAKHS
• MOST IMPORTANT POINT WAS TO CREATE CONFIDENCE IN THE MINDS OF
BUYERS

18.
MARKETING THE MAGARPATTA TOWN
• MARKET SEGMENT WAS TYPICAL MIDDLE CLASS
• AND WITHIN THIS UPWARDLY MOBILE MIDDLE CLASS WAS TARGETED
• GOT HDFC FOR ASSISTING IN MARKETING
• DECIDED TO DEVELOP INFRASTRUCTURE SO AS TO ATTRACT PEOPLE
• CENTRAL GARDEN WAS DEVELOPED FIRST SO AS TO ATTRACT CUSTOMERS
• HAD A DEDICATED SALES TEAM
Buy an apartment, get a city
free

19.
• AS IT WAS AN ORGANIZATION FORMED BY GROUP OF FARMER, NONE OF THE
ADVERTISING AGENCIES FROM PUNE WANTED TO WORK FOR THE
ORGANIZATION
• HAD TO USE OUTSIDE CONTACTS TO GET THE LOGO AND OTHER THINGS
DONE
• USED LATEST TECHNOLOGY TO ATTRACT PEOPLE (3 D MODELS AND TRUE
SCALE MODELS)
We sold a dream and people brought a dream

20.
BENEFITS OF FARMERS
• BASED ON REVENUE SHARING BASIS
• SIGNED THE JOINT DEVELOPMENT AGREEMENT
• 30% OF PROFIT WAS SHARED IF CONSTRUCTING PROPERTY ON LAND
• 60% OF THE SALES PROCEED WAS SHARED IF A PLOT WAS SOLD.
• ALSO THIS MODEL ENSURED FARMERS GET APPRECIATION ON THEIR
PROPERTY
• THEIR WAS TREMENDOUS APPRECIATION, FROM 30-35 LACS A ACRE TO 3.5
CRORE PER ACRE
• 900 % APPRECIATION

21.
• 300-400 APARTMENTS WERE OWNED BY FARMERS FAMILIES
• IT PARK ALSO ENSURED A REGULAR RENTAL INCOME TO THE MEMBER
FARMERS
• MTDCCL HAD SUBSIDIARY COMPANIE TO RUN BROADBAND, CABLE TV,
TRANSPORTATION SYSTEM ETC ALL OWNED AND RUN BY SECOND
GENERATION LAND OWNER-ENTREPRENEUR
• OUT OF 280 LANDHOLDERS, 200 ARE UNDER TAX AUDIT, WHICH MEANS THEY
HAVE A INCOME OF MORE THEN 40 LACS

22.
BENEFITS TO THE CITY OF PUNE
• RESIDENTIAL INFRASTRUCTURE FOR 35000 PEOPLE
• FULLY OPERATIONAL IT PARK PROVIDING JOBS TO 60000 PEOPLE
• GDP OF THE CITY WAS ENHANCED BY ABOUT 150 CRORE PER MONTH
• 57 CRORE PAID TO MUNICIPAL CORPORATION AS DEVELOPMENT CHARGES TO
SECURE PERMISSIONS
• 2.25 CRORE WAS AVERAGE MONTHLY PROPERTY TAX COLLECTED EVERY
YEAR
• BUT ALL THE THINGS WERE MANAGED BY THEMSELVES, THEREFORE, THEY
FELT HANDICAP AS THEY HAD TO GET PERMISSIONS FROM MUNICIPALITY AND
PAY TAXES

23.
BENEFITS TO THE RESIDENTS
• CITY COUNCIL HAS BEEN DEVELOPED TO ENSURE THE MANAGEMENT OF THE
ENTIRE CITY
• ONE REPRESENTATIVE GOT SELECTED FROM 75 UNITS WITH 33%
RESERVATION FOR WOMEN
• FILM SHOOTING BECAME A REVENUE GENERATING METHOD
• FEW OF THE MOVIES LIKE SHIVAJI AND AJAB PREM KI GAJAB KAHANI ARE SHOT
HERE

24.
THE NEXT STEPS
• 700 ACRE PROJECT IN PUNE’S NANDED VILLAGE
• MAGARPATTA TOWNSHIP HOLDS 51% SHARE IN THE NANDED PROJECT
Original shareholders of magarpatta city are
becoming shareholders in other projects as well

25.
IS THIS MODEL FOR THE FUTURE
• THIS MODEL NOT ONLY BROUGHT FINANCIAL SECURITY BUT ALSO SOCIAL
UPLIFTMENT
• IN 2011 MTDCCL EMPLOYED MORE THAN 600 ENGINEERS
• STARTED IN 2000 TO SAVE THE LANDS, THIS HAS REACHED NEW HEIGHTS
This model will fail when transparency will go out

26.
THANK YOU